Rascasse Audience Intelligence

Despicable Me Audience in United States

A data profile of the people who buy, follow and care about Despicable Me in United States — modelled from more than twelve digital signal sources. Despicable Me has an estimated audience of 2,619,932 people in United States.

#37among Animation in United States#590among Movie / TV Show / Series in United States#1637in Movies & TV

The average Despicable Me fan in United States is 26.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Despicable Me profile in United States.

Audience size
2.6M
in United States
Gender
61.1%♀
38.9% male
Age
26.4
average years
Country rank
#11499
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Despicable Me viewers

61.1% are female, 38.9% are male, average age 26.4.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Despicable Me audience in United States
MetricValue
Female61.1%
Male38.9%
Average age26.4
Estimated audience size2,619,932
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Despicable Me audience in United States
Age bracketShare%
16-1960%
20-2920%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Despicable Me audience comes from United States.

Worldwide audience distribution share by country for Despicable Me
CountryShare
United States34.2%
Italy7.2%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Despicable Me audience in United States is strongest.

Fig. 05

Top regions by affinity

Despicable Me fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K1.29×
02Utah~30K1.29×
03Texas~300K1.23×
04Oklahoma~30K1.18×
05New Mexico~10K1.18×
06Idaho~10K1.17×
07Nevada~30K1.16×
08California~300K1.15×
09Kansas~20K1.10×
10Alabama~40K1.09×
11Arkansas~20K1.08×
12Nebraska~10K1.08×
13Colorado~40K1.07×
14Indiana~50K1.06×
15Wyoming~4K1.06×
16Louisiana~30K1.04×
17Mississippi~20K1.04×
18Kentucky~30K1.03×
19Iowa~20K1.03×
20Alaska~5K1.03×
21Tennessee~50K1.02×
22Illinois~80K1.00×
23Georgia~70K1.00×
24Missouri~40K1.00×
25Ohio~70K0.99×
26Michigan~60K0.99×
27Oregon~30K0.99×
28South Dakota~5K0.99×
29Florida~200K0.98×
30North Carolina~70K0.98×
31Wisconsin~40K0.98×
32Montana~6K0.97×
33North Dakota~5K0.97×
34Washington~50K0.96×
35South Carolina~30K0.96×
36Maryland~40K0.93×
37Minnesota~30K0.93×
38Pennsylvania~70K0.92×
39New Jersey~60K0.92×
40Connecticut~20K0.92×
41West Virginia~10K0.92×
42Hawaii~9K0.91×
43Virginia~50K0.90×
44New Hampshire~8K0.87×
45Delaware~6K0.86×
46New York~100K0.85×
47Maine~7K0.85×
48Massachusetts~40K0.84×
49Rhode Island~6K0.83×
50Washington, District of Columbia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Despicable Me, United States
0.68×1.00×1.29×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Despicable Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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