How to Train Your Dragon (film) Audience in United States

How to Train Your Dragon (film) has an estimated audience of 12,567,195 people in United States. 53.2% are female, 46.8% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, Zootopia, StubHub, Kia Sportage.

The average How to Train Your Dragon (film) fan in United States is 30.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, Zootopia, with strongest over-indexing on Finnair (675× the country average). Demographically, the How to Train Your Dragon (film) audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of How to Train Your Dragon (film) fans

Demographic split for How to Train Your Dragon (film) audience in United States
MetricValue
Female53.2%
Male46.8%
Average age30.1
Estimated audience size12,567,195

Audience persona

The typical How to Train Your Dragon (film) fan in United States is balanced, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for How to Train Your Dragon (film) in United States
RegionReachAffinity
California1,503,0191.09×
Texas1,293,4301.2×
Florida848,2691×
New York482,0650.69×
Illinois388,8350.93×
Ohio373,3600.96×
North Carolina363,0580.96×
Georgia360,1140.93×
Pennsylvania356,2450.84×
Michigan323,3530.98×
Arizona322,2001.26×
Washington291,3291.16×
Virginia282,2940.92×
Tennessee241,5880.96×
Indiana241,4141.05×
Colorado238,0311.2×
New Jersey220,1150.69×
Missouri219,8361.09×
Utah205,2671.82×
Massachusetts190,9140.77×
Wisconsin187,2300.99×
Minnesota181,6031.01×
Oklahoma177,6841.27×
Oregon167,2051.16×
Maryland163,1140.75×
Alabama162,6790.93×
Kentucky160,8141.02×
South Carolina160,2600.85×
Louisiana128,2770.79×
Nevada127,4621.05×
Kansas116,6501.18×
Iowa113,2181.09×
Arkansas112,4651.09×
Connecticut99,8590.79×
Idaho94,5251.5×
Mississippi82,3210.8×
New Mexico77,9841.24×
Nebraska68,6281.09×
Hawaii56,3501.04×
West Virginia48,4930.83×
New Hampshire43,5250.88×
Montana41,8131.2×
Maine40,4220.9×
Alaska31,8251.18×
South Dakota30,1051.04×
Rhode Island27,1380.68×
North Dakota25,6000.99×
Washington, District of Columbia24,2190.64×
Delaware22,9210.66×
Wyoming21,3631.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for How to Train Your Dragon (film) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Zootopia26.95×Movies & TV
StubHub15.69×Travel & Leisure
Kia Sportage30×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Scooby-Doo6.65×Movies & TV
Robert Pattinson14.77×Movies & TV
Kung Fu Panda26.18×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Megamind16.93×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Autism Awareness10.22×Health
Rebecca Ferguson16.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by How to Train Your Dragon (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.18
Luxury OrientationPREMIUM1.18
Community OrientationOPEN1.16
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for How to Train Your Dragon (film)
CountryShare
United States40.3%
India8.3%
United Kingdom6.5%

See How to Train Your Dragon (film) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does How to Train Your Dragon (film) have in United States?

How to Train Your Dragon (film) has an estimated audience of 12,567,195 people in United States, concentrated in California and Texas.

What is the gender split and age of How to Train Your Dragon (film) fans?

53.2% of How to Train Your Dragon (film) fans are female, 46.8% are male, with an average age of 30.1 years.

Which brands do How to Train Your Dragon (film) fans like most?

How to Train Your Dragon (film) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Zootopia (26.95×) over the country average.

Where do How to Train Your Dragon (film) fans live in United States?

How to Train Your Dragon (film) fans in United States are most concentrated in California (reach 1,503,019), Texas (reach 1,293,430), and Florida (reach 848,269). These three regions account for the largest share of the active audience.

What other brands do How to Train Your Dragon (film) fans also like?

Beyond How to Train Your Dragon (film) itself, the audience over-indexes on AccuWeather (15.97×), Zootopia (26.95×), StubHub (15.69×), and Kia Sportage (30×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for How to Train Your Dragon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.