Rascasse Audience Intelligence

How to Train Your Dragon (film) Audience in United States

A data profile of the people who buy, follow and care about How to Train Your Dragon (film) in United States — modelled from more than twelve digital signal sources. How to Train Your Dragon (film) has an estimated audience of 6,964,352 people in United States.

#6among Science Fiction & Fantasy in United States#128among Movie / TV Show / Series in United States#444in Movies & TV

The average How to Train Your Dragon (film) fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Kung Fu Panda, Monsters, with strongest over-indexing on Zootopia (34.6× the country average).

Demographically, the How to Train Your Dragon (film) audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical How to Train Your Dragon (film) fan in United States is balanced, around 30.1 years old, with strong Community Orientation tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the How to Train Your Dragon (film) profile in United States.

Audience size
7M
in United States
Gender
53.2%♀
46.8% male
Age
30.1
average years
Country rank
#5046
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of How to Train Your Dragon (film) viewers

53.2% are female, 46.8% are male, average age 30.1.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for How to Train Your Dragon (film) audience in United States
MetricValue
Female53.2%
Male46.8%
Average age30.1
Estimated audience size6,964,352
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the How to Train Your Dragon (film) audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3912%
40-4913%
50+6%
Fig. 04

Worldwide distribution

27.1%

of the worldwide How to Train Your Dragon (film) audience comes from United States.

Worldwide audience distribution share by country for How to Train Your Dragon (film)
CountryShare
United States27.1%
Germany6.2%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the How to Train Your Dragon (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

How to Train Your Dragon (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.78×
02Idaho~100K1.59×
03Alaska~40K1.33×
04Montana~40K1.27×
05Oklahoma~200K1.24×
06Wyoming~20K1.24×
07New Mexico~80K1.23×
08Arizona~300K1.20×
09Kansas~100K1.18×
10Colorado~200K1.17×
11Oregon~200K1.16×
12Washington~300K1.13×
13Arkansas~100K1.11×
14South Dakota~30K1.11×
15North Dakota~30K1.09×
16Missouri~200K1.07×
17Nebraska~70K1.07×
18Texas~1M1.06×
19Iowa~100K1.06×
20Hawaii~60K1.06×
21Indiana~200K1.03×
22Wisconsin~200K1.00×
23Kentucky~200K1.00×
24Minnesota~200K0.99×
25California~1.5M0.97×
26Michigan~300K0.96×
27Nevada~100K0.96×
28Florida~800K0.95×
29Alabama~200K0.95×
30Ohio~400K0.94×
31Tennessee~200K0.94×
32Maine~40K0.94×
33North Carolina~400K0.93×
34New Hampshire~50K0.93×
35Virginia~300K0.90×
36West Virginia~50K0.88×
37Georgia~300K0.87×
38Mississippi~90K0.87×
39South Carolina~200K0.86×
40Illinois~400K0.85×
41Pennsylvania~400K0.83×
42Louisiana~100K0.81×
43Connecticut~100K0.79×
44Massachusetts~200K0.75×
45Maryland~200K0.74×
46Rhode Island~30K0.72×
47Delaware~20K0.70×
48New Jersey~200K0.67×
49New York~500K0.66×
50Washington, District of Columbia~20K0.64×
Fig. 06

Affinity by region

Affinity by region — How to Train Your Dragon (film), United States
0.64×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the How to Train Your Dragon (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for How to Train Your Dragon (film) audience
#·InterestCategoryAffinity×
01Kung Fu PandaMovies & TV35.98×
02ZootopiaMovies & TV34.60×
03MegamindMovies & TV20.00×
04Meet the RobinsonsMovies & TV20.00×
05Bonnie WrightMovies & TV20.00×
06Michael GambonMovies & TV15.74×
07MonstersMovies & TV15.71×
08DumboMovies & TV14.76×
09Wreck-It RalphMovies & TV13.26×
10ShrekMovies & TV12.54×
11Shark TaleMovies & TV12.41×
12Finding NemoMovies & TV11.28×
13WALL-EMovies & TV10.51×
14Pirates of the Caribbean (film series)Movies & TV7.98×
15Jurassic WorldMovies & TV6.60×
16Chuck E. Cheese'sFood & Beverages6.04×
17PokémonGames4.45×
18Scooby-DooMovies & TV3.64×
19Game of ThronesMovies & TV3.28×
20SupermanMovies & TV2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the How to Train Your Dragon (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by How to Train Your Dragon (film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
IndulgenceJOY1.42×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by How to Train Your Dragon (film) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does How to Train Your Dragon (film) have in United States?

How to Train Your Dragon (film) has an estimated audience of 6,964,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of How to Train Your Dragon (film) viewers?

53.2% of How to Train Your Dragon (film) fans are female, 46.8% are male, with an average age of 30.1 years.

03

Which brands do How to Train Your Dragon (film) fans like most?

How to Train Your Dragon (film) fans show strongest brand affinity for Zootopia (34.6×), Kung Fu Panda (35.98×), and Monsters (15.71×) over the country average.

04

Where do How to Train Your Dragon (film) fans live in United States?

How to Train Your Dragon (film) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do How to Train Your Dragon (film) fans also like?

Beyond How to Train Your Dragon (film) itself, the audience over-indexes on Kung Fu Panda (35.98×), Monsters (15.71×), Megamind (20×), and Dumbo (14.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for How to Train Your Dragon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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