Rascasse Audience Intelligence

Wreck-It Ralph Audience in United States

A data profile of the people who buy, follow and care about Wreck-It Ralph in United States — modelled from more than twelve digital signal sources. Wreck-It Ralph has an estimated audience of 2,457,888 people in United States.

#39among Animation in United States#648among Movie / TV Show / Series in United States#1759in Movies & TV

The average Wreck-It Ralph fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, Megamind, Meet the Robinsons, with strongest over-indexing on Dumbo (98.13× the country average).

Demographically, the Wreck-It Ralph audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wreck-It Ralph fan in United States is balanced, around 34.5 years old, with strong Creativity tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wreck-It Ralph profile in United States.

Audience size
2.5M
in United States
Gender
51.2%♀
48.8% male
Age
34.5
average years
Country rank
#12065
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wreck-It Ralph viewers

51.2% are female, 48.8% are male, average age 34.5.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Wreck-It Ralph audience in United States
MetricValue
Female51.2%
Male48.8%
Average age34.5
Estimated audience size2,457,888
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Wreck-It Ralph audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4913%
50+14%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Wreck-It Ralph audience comes from United States.

Worldwide audience distribution share by country for Wreck-It Ralph
CountryShare
United States47.8%
United Kingdom7.7%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wreck-It Ralph audience in United States is strongest.

Fig. 05

Top regions by affinity

Wreck-It Ralph fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.43×
02New Mexico~20K1.31×
03Texas~300K1.30×
04Idaho~20K1.29×
05Arizona~60K1.26×
06Oklahoma~30K1.22×
07California~300K1.20×
08Kentucky~40K1.15×
09Arkansas~20K1.13×
10Indiana~50K1.11×
11Nevada~30K1.11×
12Louisiana~30K1.08×
13Missouri~40K1.06×
14Nebraska~10K1.05×
15South Dakota~6K1.05×
16Colorado~40K1.04×
17Kansas~20K1.03×
18Georgia~80K1.02×
19Ohio~80K1.02×
20Michigan~70K1.02×
21Iowa~20K1.02×
22Alaska~5K1.02×
23Alabama~30K1.01×
24Mississippi~20K1.01×
25Illinois~80K1.00×
26Montana~7K1.00×
27North Dakota~5K1.00×
28Tennessee~50K0.98×
29Pennsylvania~80K0.97×
30Washington~50K0.96×
31West Virginia~10K0.96×
32Wyoming~3K0.96×
33Florida~200K0.94×
34North Carolina~70K0.94×
35Oregon~30K0.94×
36Wisconsin~30K0.93×
37South Carolina~30K0.93×
38Hawaii~10K0.92×
39Virginia~50K0.89×
40Minnesota~30K0.88×
41Connecticut~20K0.88×
42New Jersey~50K0.87×
43Delaware~6K0.87×
44New Hampshire~8K0.85×
45New York~100K0.84×
46Rhode Island~6K0.83×
47Maryland~30K0.81×
48Massachusetts~40K0.78×
49Maine~7K0.78×
50Washington, District of Columbia~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Wreck-It Ralph, United States
0.70×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wreck-It Ralph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wreck-It Ralph audience
#·InterestCategoryAffinity×
01MegamindMovies & TV105.65×
02Meet the RobinsonsMovies & TV105.28×
03Ice Age (franchise)Movies & TV102.02×
04DumboMovies & TV98.13×
05BambiMovies & TV91.83×
06Lady and the TrampMovies & TV91.41×
07Chicken Little (2005 film)Movies & TV89.57×
08A Bug's LifeMovies & TV81.24×
09Lemony Snicket's A Series of Unfortunate EventsMovies & TV76.95×
10Big Hero 6 (film)Movies & TV71.22×
11Enchanted (film)Movies & TV64.04×
12Pocahontas (1995 film)Movies & TV61.66×
13MonstersMovies & TV58.22×
14Despicable Me (franchise)Movies & TV52.11×
15WALL-EMovies & TV51.72×
16Curious George (TV series)Movies & TV51.56×
17Ratatouille (film)Movies & TV50.41×
18Shrek (franchise)Movies & TV41.28×
19ZootopiaMovies & TV39.85×
20Scooby-DooMovies & TV14.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wreck-It Ralph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wreck-It Ralph audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.11×
Community OrientationOPEN1.10×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wreck-It Ralph audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Career OrientationPOWER0.84×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wreck-It Ralph have in United States?

Wreck-It Ralph has an estimated audience of 2,457,888 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wreck-It Ralph viewers?

51.2% of Wreck-It Ralph fans are female, 48.8% are male, with an average age of 34.5 years.

03

Which brands do Wreck-It Ralph fans like most?

Wreck-It Ralph fans show strongest brand affinity for Dumbo (98.13×), Megamind (105.65×), and Meet the Robinsons (105.28×) over the country average.

04

Where do Wreck-It Ralph fans live in United States?

Wreck-It Ralph fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wreck-It Ralph fans also like?

Beyond Wreck-It Ralph itself, the audience over-indexes on Megamind (105.65×), Meet the Robinsons (105.28×), Monsters (58.22×), and Ice Age (franchise) (102.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wreck-It Ralph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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