Rascasse Audience Intelligence

A Bug's Life Audience in United States

A data profile of the people who buy, follow and care about A Bug's Life in United States — modelled from more than twelve digital signal sources. A Bug's Life has an estimated audience of 1,344,041 people in United States.

#70among Animation in United States#1323among Movie / TV Show / Series in United States#3261in Movies & TV

The average A Bug's Life fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Megamind, Meet the Robinsons, Dumbo, with strongest over-indexing on Megamind (115.59× the country average).

Demographically, the A Bug's Life audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A Bug's Life fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Megamind.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A Bug's Life profile in United States.

Audience size
1.3M
in United States
Gender
47.7%♀
52.3% male
Age
37.2
average years
Country rank
#19234
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A Bug's Life viewers

47.7% are female, 52.3% are male, average age 37.2.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for A Bug's Life audience in United States
MetricValue
Female47.7%
Male52.3%
Average age37.2
Estimated audience size1,344,041
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the A Bug's Life audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4916%
50+18%
Fig. 04

Worldwide distribution

45.9%

of the worldwide A Bug's Life audience comes from United States.

Worldwide audience distribution share by country for A Bug's Life
CountryShare
United States45.9%
United Kingdom6.9%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A Bug's Life audience in United States is strongest.

Fig. 05

Top regions by affinity

A Bug's Life fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.25×
02Utah~10K1.22×
03Texas~100K1.19×
04Oregon~20K1.17×
05New Mexico~8K1.16×
06Idaho~7K1.12×
07New Hampshire~6K1.12×
08Arizona~30K1.10×
09Kentucky~20K1.10×
10California~200K1.08×
11Louisiana~20K1.07×
12Missouri~20K1.06×
13Arkansas~10K1.06×
14Nebraska~7K1.05×
15Alaska~3K1.05×
16Indiana~20K1.04×
17Alabama~20K1.04×
18West Virginia~6K1.04×
19Washington~30K1.02×
20Kansas~10K1.01×
21Pennsylvania~40K1.00×
22Illinois~40K1.00×
23Mississippi~10K1.00×
24North Dakota~3K1.00×
25Ohio~40K0.99×
26Tennessee~30K0.99×
27Colorado~20K0.99×
28Wisconsin~20K0.99×
29Rhode Island~4K0.99×
30Georgia~40K0.98×
31Montana~4K0.98×
32North Carolina~40K0.97×
33Michigan~30K0.97×
34Maine~5K0.96×
35Massachusetts~20K0.95×
36Iowa~10K0.95×
37Hawaii~5K0.94×
38South Dakota~3K0.94×
39South Carolina~20K0.92×
40Minnesota~20K0.92×
41Nevada~10K0.92×
42Virginia~30K0.91×
43New Jersey~30K0.90×
44Connecticut~10K0.90×
45Vermont~2K0.90×
46Delaware~3K0.88×
47Florida~80K0.87×
48New York~60K0.85×
49Maryland~20K0.82×
50Washington, District of Columbia~3K0.75×
Fig. 06

Affinity by region

Affinity by region — A Bug's Life, United States
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A Bug's Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A Bug's Life audience
#·InterestCategoryAffinity×
01Meet the RobinsonsMovies & TV122.38×
02MegamindMovies & TV115.59×
03Wreck-It RalphMovies & TV81.24×
04Vincent CasselMovies & TV80.53×
05DumboMovies & TV65.43×
06Monsters UniversityBusiness & Career64.09×
07MonstersMovies & TV44.03×
08The Princess and the FrogMovies & TV37.69×
09Kung Fu PandaMovies & TV35.04×
10ZootopiaMovies & TV33.78×
11WALL-EMovies & TV32.42×
12BambiMovies & TV30.02×
13Ratatouille (film)Movies & TV28.97×
14Mulan (1998 film)Movies & TV24.30×
15Pocahontas (1995 film)Movies & TV23.01×
16Finding NemoMovies & TV21.96×
17TangledMovies & TV20.89×
18ShrekMovies & TV18.55×
19Einstein Bros. BagelsFood & Beverages17.27×
20Pizza HutFood & Beverages4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A Bug's Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A Bug's Life audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.44×
Pet OwnershipJOY2.17×
Convenience OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A Bug's Life audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A Bug's Life have in United States?

A Bug's Life has an estimated audience of 1,344,041 people in United States, concentrated in California and Texas.

02

What is the gender split and age of A Bug's Life viewers?

47.7% of A Bug's Life fans are female, 52.3% are male, with an average age of 37.2 years.

03

Which brands do A Bug's Life fans like most?

A Bug's Life fans show strongest brand affinity for Megamind (115.59×), Meet the Robinsons (122.38×), and Dumbo (65.43×) over the country average.

04

Where do A Bug's Life fans live in United States?

A Bug's Life fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do A Bug's Life fans also like?

Beyond A Bug's Life itself, the audience over-indexes on Meet the Robinsons (122.38×), Dumbo (65.43×), Monsters (44.03×), and Wreck-It Ralph (81.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See A Bug's Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for A Bug's Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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