Einstein Bros. Bagels Audience in United States

Einstein Bros. Bagels logo

Einstein Bros. Bagels has an estimated audience of 4,458,262 people in United States. 55.2% are female, 44.8% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Park Chan-wook, Peter Berg, Beverly Hills Cop, Candice Bergen, Run Lola Run.

The average Einstein Bros. Bagels fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Park Chan-wook, Peter Berg, Beverly Hills Cop, with strongest over-indexing on Park Chan-wook (230.05× the country average). Demographically, the Einstein Bros. Bagels audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Einstein Bros. Bagels fans

Demographic split for Einstein Bros. Bagels audience in United States
MetricValue
Female55.2%
Male44.8%
Average age35.8
Estimated audience size4,458,262

Audience persona

The typical Einstein Bros. Bagels fan in United States is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Park Chan-wook.

Top regions in United States

Top regions ranked by reach for Einstein Bros. Bagels in United States
RegionReachAffinity
California1,170,1102.39×
Texas770,4672.01×
Florida499,5511.66×
Virginia344,0513.17×
Arizona284,6983.13×
Colorado246,4743.51×
Georgia199,7871.45×
Illinois189,3861.28×
Nevada135,5043.14×
Utah130,8203.28×
Michigan125,8971.08×
Minnesota109,5111.71×
Ohio98,2890.72×
North Carolina91,9530.69×
Pennsylvania85,9900.57×
Washington85,4460.96×
Maryland77,8971.02×
Tennessee76,0150.85×
Wisconsin74,7371.11×
Missouri71,9171×
Indiana63,7540.78×
New York63,0450.25×
Oregon51,4041.01×
Kansas39,0751.11×
Oklahoma38,9500.79×
New Mexico36,7241.64×
Massachusetts35,2480.4×
New Jersey34,2410.3×
Arkansas34,0480.93×
South Carolina32,9020.49×
Kentucky25,3390.45×
Alabama22,7580.37×
Louisiana16,9750.3×
Iowa13,1670.36×
Mississippi12,5380.34×
Idaho12,2740.55×
Connecticut10,9600.25×
Delaware10,2240.83×
South Dakota10,2000.99×
New Hampshire9,6910.55×
Washington, District of Columbia9,6820.72×
Nebraska8,8260.39×
West Virginia5,6070.27×
Hawaii4,0470.21×
Wyoming3,8060.58×
North Dakota3,4420.38×
Montana3,3420.27×
Rhode Island2,4960.18×
Maine2,2130.14×
Vermont2,1480.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Einstein Bros. Bagels audience
BrandAffinityCategory
Park Chan-wook230.05×Movies & TV
Peter Berg303.92×Movies & TV
Beverly Hills Cop143.44×Movies & TV
Candice Bergen132.71×Movies & TV
Run Lola Run250.39×Movies & TV
Google Flights16.23×Travel & Leisure
Beauty & the Beast (2012 TV series)56.21×Movies & TV
Chalany High Heels153.7×Fashion & Accessoires
Big Apple Bagels101.31×Food & Beverages
Château Lynch-Bages317.42×Food & Beverages
Bagel Bites95.13×Food & Beverages
Three Cheers for Sweet Revenge92.97×Music & Radio
Hunted (TV series)46.78×Movies & TV
FlightAware15.21×Travel & Leisure
Seoul Women's University138.34×Business & Career
Box Office Mojo29.87×Movies & TV
Crimson Tide (film)60.73×Movies & TV
Dimebag Darrell35.65×Music & Radio
Back to the Future (TV series)18.62×Movies & TV
Blue Heelers30.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Einstein Bros. Bagels audience
TraitClusterScore
IndulgenceJOY1.81
LGBTQ+ IdentityOPEN1.68
Pet OwnershipJOY1.54
Quality AwarenessPREMIUM1.45
Urban LifestyleOPEN1.44
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Einstein Bros. Bagels
CountryShare
United States96.4%
Japan1.4%
Germany0.3%

See Einstein Bros. Bagels audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Einstein Bros. Bagels have in United States?

Einstein Bros. Bagels has an estimated audience of 4,458,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Einstein Bros. Bagels fans?

55.2% of Einstein Bros. Bagels fans are female, 44.8% are male, with an average age of 35.8 years.

Which brands do Einstein Bros. Bagels fans like most?

Einstein Bros. Bagels fans show strongest brand affinity for Park Chan-wook (230.05×), Peter Berg (303.92×), and Beverly Hills Cop (143.44×) over the country average.

Where do Einstein Bros. Bagels fans live in United States?

Einstein Bros. Bagels fans in United States are most concentrated in California (reach 1,170,110), Texas (reach 770,467), and Florida (reach 499,551). These three regions account for the largest share of the active audience.

What other brands do Einstein Bros. Bagels fans also like?

Beyond Einstein Bros. Bagels itself, the audience over-indexes on Peter Berg (303.92×), Beverly Hills Cop (143.44×), Candice Bergen (132.71×), and Run Lola Run (250.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Einstein Bros. Bagels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.