A data profile of the people who buy, follow and care about Peter Berg in United States — modelled from more than twelve digital signal sources. Peter Berg has an estimated audience of 373,279 people in United States.
The average Peter Berg fan in United States is 36.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Einstein Bros. Bagels, Oliver Stone, Sigourney Weaver, with strongest over-indexing on Einstein Bros. Bagels (303.92× the country average).
Demographically, the Peter Berg audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Peter Berg fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Einstein Bros. Bagels.
The key figures that characterise the Peter Berg profile in United States.
36.3% are female, 63.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 36.1 |
| Estimated audience size | 373,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
Where the Peter Berg audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~6K | 1.41× | |
| 02 | Montana | ~1K | 1.39× | |
| 03 | Idaho | ~3K | 1.33× | |
| 04 | Colorado | ~8K | 1.31× | |
| 05 | Utah | ~5K | 1.31× | |
| 06 | Massachusetts | ~10K | 1.26× | |
| 07 | Vermont | <1K | 1.26× | |
| 08 | New Hampshire | ~2K | 1.23× | |
| 09 | Maine | ~2K | 1.21× | |
| 10 | Washington | ~9K | 1.18× | |
| 11 | Missouri | ~7K | 1.12× | |
| 12 | Illinois | ~10K | 1.11× | |
| 13 | California | ~50K | 1.10× | |
| 14 | Minnesota | ~6K | 1.10× | |
| 15 | Kansas | ~3K | 1.10× | |
| 16 | Nebraska | ~2K | 1.10× | |
| 17 | Connecticut | ~4K | 1.08× | |
| 18 | Oklahoma | ~5K | 1.07× | |
| 19 | Iowa | ~3K | 1.01× | |
| 20 | New Mexico | ~2K | 1.01× | |
| 21 | Michigan | ~10K | 0.99× | |
| 22 | Tennessee | ~8K | 0.99× | |
| 23 | Nevada | ~4K | 0.99× | |
| 24 | Rhode Island | ~1K | 0.99× | |
| 25 | Washington, District of Columbia | ~1K | 0.99× | |
| 26 | New York | ~20K | 0.98× | |
| 27 | Wisconsin | ~6K | 0.98× | |
| 28 | Indiana | ~7K | 0.97× | |
| 29 | Kentucky | ~5K | 0.97× | |
| 30 | Pennsylvania | ~10K | 0.95× | |
| 31 | South Dakota | <1K | 0.94× | |
| 32 | North Dakota | <1K | 0.94× | |
| 33 | New Jersey | ~9K | 0.92× | |
| 34 | Virginia | ~9K | 0.92× | |
| 35 | South Carolina | ~5K | 0.92× | |
| 36 | Arkansas | ~3K | 0.91× | |
| 37 | Ohio | ~10K | 0.90× | |
| 38 | Hawaii | ~1K | 0.90× | |
| 39 | Texas | ~30K | 0.89× | |
| 40 | North Carolina | ~10K | 0.87× | |
| 41 | Louisiana | ~4K | 0.84× | |
| 42 | West Virginia | ~1K | 0.84× | |
| 43 | Alaska | <1K | 0.84× | |
| 44 | Georgia | ~10K | 0.83× | |
| 45 | Delaware | <1K | 0.83× | |
| 46 | Arizona | ~6K | 0.81× | |
| 47 | Maryland | ~5K | 0.80× | |
| 48 | Florida | ~20K | 0.79× | |
| 49 | Mississippi | ~2K | 0.76× | |
| 50 | Alabama | ~3K | 0.64× |
The strongest cross-interests of the Peter Berg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Einstein Bros. Bagels | Food & Beverages | 303.92× | ||
| 02 | Oliver Stone | Movies & TV | 208.55× | ||
| 03 | Enemy at the Gates | Movies & TV | 95.24× | ||
| 04 | David Fincher | Movies & TV | 50.38× | ||
| 05 | Ridley Scott | Movies & TV | 45.14× | ||
| 06 | Sigourney Weaver | Movies & TV | 43.77× | ||
| 07 | London Has Fallen | Movies & TV | 33.13× | ||
| 08 | Box Office Mojo | Movies & TV | 27.80× | ||
| 09 | End of Watch | Movies & TV | 21.22× | ||
| 10 | Waterworld | Movies & TV | 20.00× | ||
| 11 | John Wick 2 | Movies & TV | 20.00× | ||
| 12 | Alien (franchise) | Movies & TV | 19.87× | ||
| 13 | Michael Fassbender | Movies & TV | 18.03× | ||
| 14 | Guy Ritchie | Movies & TV | 16.51× | ||
| 15 | Guillermo del Toro | Movies & TV | 13.62× | ||
| 16 | Obsessed (2009 film) | Movies & TV | 12.52× | ||
| 17 | Vanessa Kirby | Movies & TV | 12.18× | ||
| 18 | FlightAware | Travel & Leisure | 10.74× | ||
| 19 | Fifth Third Bank | Business & Career | 9.69× | ||
| 20 | FedEx | Business & Career | 4.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.67× | |
| Convenience Orientation | PREMIUM | 2.17× | |
| Individualism | JOY | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Social Media Usage | JOY | 0.76× |
Peter Berg has an estimated audience of 373,279 people in United States, concentrated in California and Texas.
36.3% of Peter Berg fans are female, 63.7% are male, with an average age of 36.1 years.
Peter Berg fans show strongest brand affinity for Einstein Bros. Bagels (303.92×), Oliver Stone (208.55×), and Sigourney Weaver (43.77×) over the country average.
Peter Berg fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Peter Berg itself, the audience over-indexes on Oliver Stone (208.55×), Sigourney Weaver (43.77×), Enemy at the Gates (95.24×), and David Fincher (50.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Peter Berg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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