Box Office Mojo Audience in United States

Box Office Mojo logo

Box Office Mojo has an estimated audience of 2,192,619 people in United States. 45.2% are female, 54.8% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Internet Movie Database, Vanessa Kirby, Robert Duvall, Shutdown, Diane Keaton.

The average Box Office Mojo fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Internet Movie Database, Vanessa Kirby, Robert Duvall, with strongest over-indexing on Internet Movie Database (24.82× the country average). Demographically, the Box Office Mojo audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Box Office Mojo fans

Demographic split for Box Office Mojo audience in United States
MetricValue
Female45.2%
Male54.8%
Average age40.1
Estimated audience size2,192,619

Audience persona

The typical Box Office Mojo fan in United States is balanced, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Internet Movie Database.

Top regions in United States

Top regions ranked by reach for Box Office Mojo in United States
RegionReachAffinity
California427,1271.77×
Texas180,2380.96×
New York172,6861.41×
Florida167,9461.13×
Illinois99,2261.36×
Pennsylvania83,6851.13×
New Jersey73,3841.32×
Ohio73,3351.09×
Georgia70,9051.05×
Michigan67,7651.18×
Virginia59,6181.12×
North Carolina58,5850.89×
Washington49,4911.13×
Massachusetts48,1211.11×
Tennessee45,2131.03×
Arizona45,0041.01×
Indiana41,7141.04×
Missouri39,0931.11×
Maryland37,3070.99×
Colorado34,0680.99×
Minnesota33,2291.06×
Wisconsin32,2440.98×
Nevada28,1131.33×
Kentucky27,8631.01×
Utah26,9331.37×
South Carolina26,8940.82×
Oregon26,7661.06×
Connecticut24,5291.12×
Alabama23,5210.77×
Louisiana23,4710.83×
Oklahoma23,0440.95×
Iowa16,9150.94×
Kansas15,8910.92×
Arkansas13,4650.75×
Mississippi10,6100.59×
Idaho10,5530.96×
Nebraska10,1290.92×
New Mexico9,7920.89×
New Hampshire8,8491.02×
Maine8,6311.1×
Hawaii8,3430.89×
West Virginia7,7790.76×
Rhode Island7,4171.06×
Washington, District of Columbia6,7911.03×
Delaware5,4240.9×
Montana4,0820.67×
South Dakota3,4020.67×
Vermont3,2720.85×
North Dakota3,2170.71×
Alaska2,9660.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Box Office Mojo audience
BrandAffinityCategory
Internet Movie Database24.82×Movies & TV
Vanessa Kirby25.98×Movies & TV
Robert Duvall23.43×Movies & TV
Shutdown28.77×Music & Radio
Diane Keaton12.35×Movies & TV
Animal Kingdom (film)27.3×Movies & TV
Animal Kingdom (TV series)20.67×Movies & TV
Einstein Bros. Bagels23.78×Food & Beverages
Tron: Legacy28.04×Movies & TV
Interstellar (film)18.42×Movies & TV
Chronicle (film)25.6×Movies & TV
Andy García27.21×Movies & TV
Rotten Tomatoes12.17×Movies & TV
Amanda Seyfried13.65×Movies & TV
A Bronx Tale25.34×Movies & TV
James Caan21.67×Movies & TV
Starship Troopers (film)26.68×Movies & TV
Dune10.14×Movies & TV
Marlon Brando16.75×Movies & TV
Al Pacino13.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Box Office Mojo audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
Community OrientationOPEN1.42
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.27
MindfulnessBALANCE1.24
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Box Office Mojo
CountryShare
United States28.6%
Canada8.5%
Italy6.9%

See Box Office Mojo audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Box Office Mojo have in United States?

Box Office Mojo has an estimated audience of 2,192,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Box Office Mojo fans?

45.2% of Box Office Mojo fans are female, 54.8% are male, with an average age of 40.1 years.

Which brands do Box Office Mojo fans like most?

Box Office Mojo fans show strongest brand affinity for Internet Movie Database (24.82×), Vanessa Kirby (25.98×), and Robert Duvall (23.43×) over the country average.

Where do Box Office Mojo fans live in United States?

Box Office Mojo fans in United States are most concentrated in California (reach 427,127), Texas (reach 180,238), and New York (reach 172,686). These three regions account for the largest share of the active audience.

What other brands do Box Office Mojo fans also like?

Beyond Box Office Mojo itself, the audience over-indexes on Vanessa Kirby (25.98×), Robert Duvall (23.43×), Shutdown (28.77×), and Diane Keaton (12.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Box Office Mojo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.