Rascasse Audience Intelligence

Box Office Mojo Audience in United States

A data profile of the people who buy, follow and care about Box Office Mojo in United States — modelled from more than twelve digital signal sources. Box Office Mojo has an estimated audience of 2,354,929 people in United States.

#371among Website / Newspaper / Magazine in United States#1842in Movies & TV

The average Box Office Mojo fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Internet Movie Database, Robert Duvall, Shutdown, with strongest over-indexing on Internet Movie Database (24.82× the country average).

Demographically, the Box Office Mojo audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Box Office Mojo fan in United States is balanced, around 40.1 years old, with strong Social Media Usage tendencies and a notable affinity for Internet Movie Database.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Box Office Mojo profile in United States.

Audience size
2.4M
in United States
Gender
45.2%♀
54.8% male
Age
40.1
average years
Country rank
#12492
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Box Office Mojo

45.2% are female, 54.8% are male, average age 40.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Box Office Mojo audience in United States
MetricValue
Female45.2%
Male54.8%
Average age40.1
Estimated audience size2,354,929
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Box Office Mojo audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Box Office Mojo audience comes from United States.

Worldwide audience distribution share by country for Box Office Mojo
CountryShare
United States29.3%
Canada8.2%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Box Office Mojo audience in United States is strongest.

Fig. 05

Top regions by affinity

Box Office Mojo fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.63×
02New York~200K1.37×
03Illinois~100K1.33×
04Nevada~30K1.29×
05New Jersey~70K1.28×
06Utah~20K1.27×
07Florida~200K1.12×
08Michigan~60K1.12×
09Missouri~40K1.12×
10Pennsylvania~80K1.11×
11Virginia~60K1.11×
12Massachusetts~50K1.10×
13Connecticut~20K1.10×
14Washington~50K1.09×
15Maine~9K1.09×
16Ohio~70K1.08×
17Georgia~70K1.06×
18Arizona~50K1.06×
19Rhode Island~7K1.06×
20Oregon~30K1.05×
21New Hampshire~9K1.04×
22Tennessee~50K1.03×
23Washington, District of Columbia~7K1.03×
24Minnesota~30K1.02×
25Indiana~40K1.01×
26Wisconsin~30K1.01×
27Kentucky~30K1.01×
28Maryland~40K1.00×
29Iowa~20K0.97×
30New Mexico~10K0.97×
31Colorado~30K0.95×
32Nebraska~10K0.94×
33Idaho~10K0.94×
34Delaware~6K0.93×
35Vermont~4K0.93×
36Oklahoma~20K0.92×
37Texas~200K0.90×
38Kansas~20K0.90×
39Hawaii~8K0.89×
40North Carolina~60K0.85×
41Louisiana~20K0.85×
42West Virginia~8K0.82×
43Alabama~20K0.81×
44South Carolina~30K0.80×
45Arkansas~10K0.78×
46North Dakota~4K0.78×
47South Dakota~4K0.74×
48Montana~4K0.72×
49Alaska~3K0.72×
50Mississippi~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Box Office Mojo, United States
0.62×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Box Office Mojo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Box Office Mojo audience
#·InterestCategoryAffinity×
01Frankie LymonMusic & Radio37.82×
02ShutdownMusic & Radio28.77×
03Tron: LegacyMovies & TV28.04×
04Animal Kingdom (film)Movies & TV27.30×
05Starship Troopers (film)Movies & TV26.68×
06Vanessa KirbyMovies & TV25.98×
07Chronicle (film)Movies & TV25.60×
08The Giver (film)Movies & TV25.52×
09A Bronx TaleMovies & TV25.34×
10Internet Movie DatabaseMovies & TV24.82×
11Einstein Bros. BagelsFood & Beverages23.78×
12Robert DuvallMovies & TV23.43×
13James CaanMovies & TV21.67×
14Animal Kingdom (TV series)Movies & TV20.67×
15Deadline.comNews19.37×
16Interstellar (film)Movies & TV18.42×
17Marlon BrandoMovies & TV16.75×
18Amanda SeyfriedMovies & TV13.65×
19Diane KeatonMovies & TV12.35×
20Rotten TomatoesMovies & TV12.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Box Office Mojo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Box Office Mojo audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.27×
PatriotismCONSERVATISM1.24×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Box Office Mojo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Luxury OrientationPREMIUM1.00×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Box Office Mojo have in United States?

Box Office Mojo has an estimated audience of 2,354,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Box Office Mojo fans?

45.2% of Box Office Mojo fans are female, 54.8% are male, with an average age of 40.1 years.

03

Which brands do Box Office Mojo fans like most?

Box Office Mojo fans show strongest brand affinity for Internet Movie Database (24.82×), Robert Duvall (23.43×), and Shutdown (28.77×) over the country average.

04

Where do Box Office Mojo fans live in United States?

Box Office Mojo fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Box Office Mojo fans also like?

Beyond Box Office Mojo itself, the audience over-indexes on Robert Duvall (23.43×), Shutdown (28.77×), Vanessa Kirby (25.98×), and Diane Keaton (12.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Box Office Mojo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Box Office Mojo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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