Shutdown Audience in United States
Shutdown has an estimated audience of 6,234,025 people in United States. 33.0% are female, 67.0% are male, average age 43.1. Top brand affinities: Starship Troopers (film), Blade Runner, 28 Days Later, Autism Awareness, Edward Norton.
Top brand affinities include Starship Troopers (film), Blade Runner, 28 Days Later, with strongest over-indexing on Starship Troopers (film) (143.44× the country average). Demographically, the Shutdown audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Shutdown fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 43.1 |
| Estimated audience size | 6,234,025 |
Audience persona
The typical Shutdown fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Starship Troopers (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Starship Troopers (film) | 143.44× | Movies & TV |
| Blade Runner | 47.88× | Movies & TV |
| 28 Days Later | 27.51× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Edward Norton | 38.7× | Movies & TV |
| Battle Angel Alita | 111.74× | Literature |
| Diabetes mellitus awareness | 12.48× | Health |
| Sense8 | 76.41× | Movies & TV |
| Cloverfield | 50.94× | Movies & TV |
| Battlestar Galactica | 40.92× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Julia Louis-Dreyfus | 24.26× | Movies & TV |
| Planet of the Apes | 34.85× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| Josh Duhamel | 18.96× | Fashion & Accessoires |
| Avatar (2009 film) | 27.05× | Movies & TV |
| Ellen Page | 42.87× | Movies & TV |
| Bill Murray | 17.2× | Movies & TV |
| His Dark Materials | 36.26× | Movies & TV |
| Income tax | 13.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.34 |
| Extroversion | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.34 |
| Individualism | JOY | 1.29 |
| Need for Security | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.1% |
| Brazil | 5.1% |
| Italy | 4.0% |
See Shutdown audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
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- PUP (6,045,829)
- Foundation (4,859,600)
- Battery (3,991,740)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shutdown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.