Shutdown Audience in United States
Shutdown has an estimated audience of 6,234,025 people in United States. 33.0% are female, 67.0% are male, average age 43.1. Top brand affinities: Chromebook, Figure painting (hobby), Personalised Gifts, Israel, Elsword.
Top brand affinities include Chromebook, Figure painting (hobby), Personalised Gifts, with strongest over-indexing on Chromebook (76.41× the country average). Demographically, the Shutdown audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Shutdown fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 43.1 |
| Estimated audience size | 6,234,025 |
Audience persona
The typical Shutdown fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Chromebook.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chromebook | 76.41× | Technology & Electronics |
| Figure painting (hobby) | 18.63× | Arts & Culture |
| Personalised Gifts | 8.9× | Home & Garden |
| Israel | 3.64× | Travel & Leisure |
| Elsword | 20× | Games |
| Google Photos | 2.53× | Technology & Electronics |
| Coba | 35.94× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 5.48× | Cars & Mobility |
| Nancy Cartwright | 9× | Movies & TV |
| Corona (band) | 4.52× | Music & Radio |
| Kansas | 2× | Travel & Leisure |
| FaithGateway | 20× | Literature |
| Home staging | 3.65× | Home & Garden |
| JDSU | 2.07× | Business & Career |
| Husson University | 27.04× | Business & Career |
| Nipsey Hussle | 3.76× | Music & Radio |
| Zack Greinke | 9.59× | Sports |
| Monogram | 2.44× | Home & Garden |
| This Is Spinal Tap | 4.63× | Movies & TV |
| Sponge (band) | 14.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.34 |
| Extroversion | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.34 |
| Individualism | JOY | 1.29 |
| Need for Security | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.1% |
| Brazil | 5.1% |
| Italy | 4.0% |
See Shutdown audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- PUP (6,045,829)
- Foundation (4,859,600)
- Battery (3,991,740)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shutdown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.