Rascasse Audience Intelligence

AMC Theatres Target Market in United States

A data profile of the people who buy, follow and care about AMC Theatres in United States — modelled from more than twelve digital signal sources. AMC Theatres has an estimated audience of 5,165,515 people in United States.

#2among Movie theater in United States#670among Brand in United States#639in Movies & TV

The average AMC Theatres fan in United States is 40.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Georgia.

Top brand affinities include Godzilla, Panda Express, Shutdown, with strongest over-indexing on Godzilla (10.27× the country average).

Demographically, the AMC Theatres audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AMC Theatres fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Godzilla.

Category: Movies & TV · Type: Brand · Subtype: Movie theater

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AMC Theatres profile in United States.

Audience size
5.2M
in United States
Gender
54.8%♀
45.2% male
Age
40.4
average years
Country rank
#6486
Brand in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AMC Theatres

54.8% are female, 45.2% are male, average age 40.4.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for AMC Theatres audience in United States
MetricValue
Female54.8%
Male45.2%
Average age40.4
Estimated audience size5,165,515
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the AMC Theatres audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

94.4%

of the worldwide AMC Theatres audience comes from United States.

Worldwide audience distribution share by country for AMC Theatres
CountryShare
United States94.4%
Canada1.8%
India1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AMC Theatres audience in United States is strongest.

Fig. 05

Top regions by affinity

AMC Theatres customers by region in United States
#RegionReachAffinity×
01New Jersey~800K5.99×
02Arizona~500K4.56×
03Georgia~600K3.72×
04New York~900K3.12×
05Pennsylvania~500K3.03×
06Connecticut~100K1.94×
07Kansas~50K1.37×
08Delaware~20K1.32×
09Alabama~90K1.25×
10Illinois~200K1.07×
11Montana~10K1.01×
12Colorado~80K1.00×
13Tennessee~100K0.98×
14Massachusetts~100K0.97×
15Missouri~80K0.97×
16Louisiana~60K0.97×
17Indiana~80K0.93×
18Florida~300K0.89×
19Maryland~70K0.83×
20Oklahoma~50K0.83×
21North Carolina~100K0.79×
22California~400K0.77×
23Washington, District of Columbia~10K0.76×
24Washington~70K0.70×
25Texas~300K0.69×
26Ohio~100K0.63×
27Minnesota~40K0.62×
28Virginia~70K0.60×
29Nevada~30K0.60×
30Michigan~70K0.56×
31New Mexico~10K0.56×
32New Hampshire~10K0.55×
33Nebraska~10K0.54×
34West Virginia~10K0.54×
35North Dakota~5K0.54×
36Arkansas~20K0.50×
37Iowa~20K0.46×
38South Dakota~5K0.46×
39South Carolina~30K0.43×
40Alaska~5K0.43×
41Utah~20K0.42×
42Rhode Island~7K0.42×
43Idaho~10K0.41×
44Vermont~4K0.41×
45Wisconsin~30K0.39×
46Kentucky~20K0.37×
47Mississippi~10K0.34×
48Oregon~20K0.33×
49Hawaii~7K0.32×
50Maine~6K0.32×
Fig. 06

Affinity by region

Affinity by region — AMC Theatres, United States
0.32×1.00×5.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AMC Theatres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AMC Theatres audience
#·InterestCategoryAffinity×
01Leslie MannMovies & TV17.16×
02ShutdownMusic & Radio16.14×
03Voodoo DoughnutFood & Beverages15.51×
04Box Office MojoMovies & TV14.99×
05Chronicle (film)Movies & TV14.29×
06Tron: LegacyMovies & TV14.16×
07Forrest GumpMovies & TV13.31×
08GodzillaMovies & TV10.27×
09Internet Movie DatabaseMovies & TV10.10×
10Animal Kingdom (film)Movies & TV10.10×
11FandangoTravel & Leisure9.45×
12Deadline.comNews9.11×
13Interstellar (film)Movies & TV8.76×
14Cold Stone CreameryFood & Beverages8.58×
15Scary Movie (film series)Movies & TV8.27×
16Panda ExpressFood & Beverages7.75×
17DuneMovies & TV7.34×
18Rotten TomatoesMovies & TV6.72×
19Diane KeatonMovies & TV4.38×
20SupermanMovies & TV2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AMC Theatres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AMC Theatres audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Community OrientationOPEN1.13×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AMC Theatres audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Healthy LifestyleBALANCE0.96×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AMC Theatres's target market in United States?

AMC Theatres's target market in United States covers an estimated 5,165,515 people, concentrated in New York and New Jersey.

02

What is the gender split and age of AMC Theatres customers?

54.8% of the AMC Theatres audience are female, 45.2% are male, with an average age of 40.4 years.

03

Which brands do AMC Theatres fans like most?

AMC Theatres fans show strongest brand affinity for Godzilla (10.27×), Panda Express (7.75×), and Shutdown (16.14×) over the country average.

04

Where do AMC Theatres fans live in United States?

AMC Theatres fans in United States are most concentrated in New York (reach ~900K), New Jersey (reach ~800K), and Georgia (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do AMC Theatres fans also like?

Beyond AMC Theatres itself, the audience over-indexes on Panda Express (7.75×), Shutdown (16.14×), Internet Movie Database (10.1×), and Forrest Gump (13.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie theater audiences in United States

See AMC Theatres audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AMC Theatres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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