AMC Theatres Audience in United States

AMC Theatres logo

AMC Theatres has an estimated audience of 4,958,999 people in United States. 54.8% are female, 45.2% are male, average age 40.4. Top regions: New York, New Jersey, Georgia. Top brand affinities: Godzilla, Panda Express, Shutdown, Internet Movie Database, Forrest Gump.

The average AMC Theatres fan in United States is 40.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Georgia. Top brand affinities include Godzilla, Panda Express, Shutdown, with strongest over-indexing on Godzilla (10.27× the country average). Demographically, the AMC Theatres audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand · Subtype: Movie theater

Demographics of AMC Theatres fans

Demographic split for AMC Theatres audience in United States
MetricValue
Female54.8%
Male45.2%
Average age40.4
Estimated audience size4,958,999

Audience persona

The typical AMC Theatres fan in United States is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Godzilla.

Top regions in United States

Top regions ranked by reach for AMC Theatres in United States
RegionReachAffinity
New York912,2733.29×
New Jersey769,4466.1×
Georgia559,8453.66×
Pennsylvania534,1783.2×
Arizona526,7755.2×
California407,7990.75×
Texas303,4990.71×
Florida300,2770.89×
Illinois179,2351.08×
North Carolina122,6380.82×
Massachusetts98,3291.01×
Ohio97,0130.64×
Tennessee93,4000.94×
Connecticut93,0511.87×
Indiana84,0580.93×
Missouri77,0730.96×
Alabama76,9451.11×
Virginia75,9260.63×
Colorado74,5210.95×
Maryland73,1950.86×
Michigan71,6900.55×
Washington65,2080.66×
Louisiana59,8360.94×
Kansas53,9731.38×
Oklahoma44,2890.8×
Minnesota41,3670.58×
South Carolina31,2930.42×
Nevada27,3710.57×
Wisconsin24,0860.32×
Kentucky20,0380.32×
Utah18,1130.41×
Arkansas17,9360.44×
Delaware17,7321.3×
Iowa15,9030.39×
Oregon14,9690.26×
Montana12,5900.92×
New Mexico12,0530.48×
Washington, District of Columbia11,8070.79×
Nebraska11,3590.46×
West Virginia10,7780.47×
Mississippi10,5810.26×
New Hampshire9,9410.51×
Idaho7,4930.3×
Rhode Island5,4080.34×
North Dakota3,4680.34×
Hawaii3,4450.16×
South Dakota3,1330.27×
Maine3,1300.18×
Vermont1,8950.22×
Alaska1,5410.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AMC Theatres audience
BrandAffinityCategory
Godzilla10.27×Movies & TV
Panda Express7.75×Food & Beverages
Shutdown16.14×Music & Radio
Internet Movie Database10.1×Movies & TV
Forrest Gump13.31×Movies & TV
Superman2.49×Movies & TV
Fandango9.45×Travel & Leisure
Final Destination4.19×Movies & TV
Leslie Mann17.16×Movies & TV
Dune7.34×Movies & TV
Chronicle (film)14.29×Movies & TV
Tron: Legacy14.16×Movies & TV
Scary Movie (film series)8.27×Movies & TV
Cold Stone Creamery8.58×Food & Beverages
Animal Kingdom (film)10.1×Movies & TV
Interstellar (film)8.76×Movies & TV
Rotten Tomatoes6.72×Movies & TV
Box Office Mojo14.99×Movies & TV
Diane Keaton4.38×Movies & TV
Voodoo Doughnut15.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AMC Theatres audience
TraitClusterScore
Early Adopter MentalityPOWER1.16
Convenience OrientationPREMIUM1.15
Urban LifestyleOPEN1.08
Social Media UsageJOY1.04
Need for SecurityCONSERVATISM1.02
Healthy LifestyleBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for AMC Theatres
CountryShare
United States94.2%
Canada1.8%
India1.3%

See AMC Theatres audiences in other countries

More Movie theater audiences in United States

Frequently asked questions

How many fans does AMC Theatres have in United States?

AMC Theatres has an estimated audience of 4,958,999 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of AMC Theatres fans?

54.8% of AMC Theatres fans are female, 45.2% are male, with an average age of 40.4 years.

Which brands do AMC Theatres fans like most?

AMC Theatres fans show strongest brand affinity for Godzilla (10.27×), Panda Express (7.75×), and Shutdown (16.14×) over the country average.

Where do AMC Theatres fans live in United States?

AMC Theatres fans in United States are most concentrated in New York (reach 912,273), New Jersey (reach 769,446), and Georgia (reach 559,845). These three regions account for the largest share of the active audience.

What other brands do AMC Theatres fans also like?

Beyond AMC Theatres itself, the audience over-indexes on Panda Express (7.75×), Shutdown (16.14×), Internet Movie Database (10.1×), and Forrest Gump (13.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AMC Theatres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.