Rascasse Audience Intelligence

Deadline.com Audience in United States

A data profile of the people who buy, follow and care about Deadline.com in United States — modelled from more than twelve digital signal sources. Deadline.com has an estimated audience of 5,127,105 people in United States.

#169among Website / Newspaper / Magazine in United States#32in News

The average Deadline.com fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, New York.

Top brand affinities include Morena Baccarin, Mrs. Doubtfire, Diane Keaton, with strongest over-indexing on Morena Baccarin (18.01× the country average).

Demographically, the Deadline.com audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadline.com fan in United States is balanced, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Morena Baccarin.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Deadline.com profile in United States.

Audience size
5.1M
in United States
Gender
52.8%♀
47.2% male
Age
43.9
average years
Country rank
#6482
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Deadline.com

52.8% are female, 47.2% are male, average age 43.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Deadline.com audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.9
Estimated audience size5,127,105
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Deadline.com audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4924%
50+29%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Deadline.com audience comes from United States.

Worldwide audience distribution share by country for Deadline.com
CountryShare
United States54.9%
Germany14.8%
Spain12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadline.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadline.com fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~600K3.68×
02California~1.5M2.54×
03Indiana~200K2.40×
04New York~500K1.78×
05Missouri~100K1.48×
06South Carolina~100K1.25×
07Washington~100K1.21×
08Pennsylvania~200K1.09×
09Montana~10K1.04×
10Delaware~10K1.03×
11Washington, District of Columbia~20K1.02×
12Rhode Island~20K1.01×
13Alaska~10K1.01×
14New Hampshire~20K1.00×
15Maine~20K1.00×
16Vermont~9K1.00×
17Iowa~40K0.99×
18New Mexico~30K0.99×
19Idaho~30K0.99×
20Nebraska~30K0.99×
21West Virginia~20K0.99×
22Hawaii~20K0.99×
23South Dakota~10K0.99×
24North Dakota~10K0.99×
25Mississippi~40K0.97×
26Nevada~50K0.96×
27Arkansas~40K0.96×
28Kansas~40K0.96×
29Oklahoma~50K0.95×
30Louisiana~60K0.94×
31Kentucky~60K0.94×
32Oregon~60K0.94×
33Connecticut~50K0.94×
34Utah~40K0.94×
35Alabama~70K0.93×
36Florida~300K0.92×
37Georgia~100K0.92×
38Wisconsin~70K0.92×
39Minnesota~70K0.91×
40New Jersey~100K0.90×
41Tennessee~90K0.90×
42Maryland~80K0.90×
43Colorado~70K0.90×
44Arizona~90K0.89×
45Massachusetts~90K0.89×
46Michigan~100K0.88×
47Virginia~100K0.87×
48Ohio~100K0.86×
49North Carolina~100K0.85×
50Texas~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Deadline.com, United States
0.72×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadline.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadline.com audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV23.54×
02TVLineNews22.60×
03Box Office MojoMovies & TV19.37×
04Kim CattrallMovies & TV18.80×
05Morena BaccarinMovies & TV18.01×
06EuroTripMovies & TV16.79×
07TV GuideMovies & TV15.20×
08Toni ColletteMovies & TV14.14×
09Vanessa KirbyMovies & TV14.02×
10VulturePets & Animals11.61×
11Winona RyderMovies & TV11.48×
12Dumb and DumberMovies & TV10.76×
13Cats (musical)Music & Radio10.36×
14Jack NicholsonMovies & TV9.98×
15AMC TheatresMovies & TV9.11×
16Amanda SeyfriedMovies & TV8.89×
17FandangoTravel & Leisure8.73×
18Diane KeatonMovies & TV7.91×
19Tony AwardArts & Culture6.13×
20Twin PeaksMovies & TV5.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadline.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadline.com audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
IndividualismJOY1.34×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadline.com audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadline.com have in United States?

Deadline.com has an estimated audience of 5,127,105 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Deadline.com fans?

52.8% of Deadline.com fans are female, 47.2% are male, with an average age of 43.9 years.

03

Which brands do Deadline.com fans like most?

Deadline.com fans show strongest brand affinity for Morena Baccarin (18.01×), Mrs. Doubtfire (23.54×), and Diane Keaton (7.91×) over the country average.

04

Where do Deadline.com fans live in United States?

Deadline.com fans in United States are most concentrated in California (reach ~1.5M), Illinois (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Deadline.com fans also like?

Beyond Deadline.com itself, the audience over-indexes on Mrs. Doubtfire (23.54×), Diane Keaton (7.91×), Vanessa Kirby (14.02×), and Winona Ryder (11.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Deadline.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadline.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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