Shutdown Audience in Germany

Shutdown has an estimated audience of 345,272 people in Germany. 32.3% are female, 67.7% are male, average age 42.7. Top brand affinities: Loincloth, The Nice Guys, Corfu (regional unit), Grace Slick, Personalised Gifts.
Top brand affinities include Loincloth, The Nice Guys, Corfu (regional unit), with strongest over-indexing on Loincloth (20× the country average). Demographically, the Shutdown audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Pet Ownership.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Shutdown fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 42.7 |
| Estimated audience size | 345,272 |
Audience persona
The typical Shutdown fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Loincloth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| The Nice Guys | 21.79× | Movies & TV |
| Corfu (regional unit) | 8.03× | Travel & Leisure |
| Grace Slick | 20.09× | Music & Radio |
| Personalised Gifts | 4.11× | Home & Garden |
| Unique Gifts | 2.11× | Shopping |
| Corona (band) | 3.73× | Music & Radio |
| Haberler | 1.87× | News |
| Gran Torino | 6.88× | Movies & TV |
| Moroccan riad | 8.22× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.92× | Kids & Family |
| Progressive rock | 1.66× | Music & Radio |
| Knauf Insulation | 11.55× | Business & Career |
| Chromebook | 5.78× | Technology & Electronics |
| Urban horticulture | 1.53× | Home & Garden |
| Glenrothes | 17.92× | Food & Beverages |
| The Hollies (Official) | 5.16× | Music & Radio |
| Musée du quai Branly - Jacques Chirac | 32.67× | Arts & Culture |
| Valhalla Rising (film) | 8.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.67 |
| Pet Ownership | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.1% |
| Brazil | 5.1% |
| Italy | 4.0% |
See Shutdown audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shutdown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.