Shutdown Audience in Germany

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Shutdown has an estimated audience of 345,272 people in Germany. 32.3% are female, 67.7% are male, average age 42.7. Top brand affinities: Loincloth, The Nice Guys, Corfu (regional unit), Grace Slick, Personalised Gifts.

Top brand affinities include Loincloth, The Nice Guys, Corfu (regional unit), with strongest over-indexing on Loincloth (20× the country average). Demographically, the Shutdown audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Pet Ownership.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Shutdown fans

Demographic split for Shutdown audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age42.7
Estimated audience size345,272

Audience persona

The typical Shutdown fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Loincloth.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shutdown audience
BrandAffinityCategory
Loincloth20×Fashion & Accessoires
The Nice Guys21.79×Movies & TV
Corfu (regional unit)8.03×Travel & Leisure
Grace Slick20.09×Music & Radio
Personalised Gifts4.11×Home & Garden
Unique Gifts2.11×Shopping
Corona (band)3.73×Music & Radio
Haberler1.87×News
Gran Torino6.88×Movies & TV
Moroccan riad8.22×Politics & Society
Stradivarius1.97×Shopping
Birthday Gifts1.92×Kids & Family
Progressive rock1.66×Music & Radio
Knauf Insulation11.55×Business & Career
Chromebook5.78×Technology & Electronics
Urban horticulture1.53×Home & Garden
Glenrothes17.92×Food & Beverages
The Hollies (Official)5.16×Music & Radio
Musée du quai Branly - Jacques Chirac32.67×Arts & Culture
Valhalla Rising (film)8.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shutdown audience
TraitClusterScore
Need for SecurityCONSERVATISM1.67
Pet OwnershipJOY1.41
Early Adopter MentalityPOWER1.17
Family OrientationCONSERVATISM1.17
Community OrientationOPEN1.15
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Shutdown
CountryShare
United States67.1%
Brazil5.1%
Italy4.0%

See Shutdown audiences in other countries

More Punk audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shutdown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.