Souvenirs Audience in Germany
Souvenirs has an estimated audience of 575,185 people in Germany. 39.2% are female, 60.8% are male, average age 35.5. Top brand affinities: Dog breed, Oliver Kahn, Glencore, KLIX (AM), Israel.
Top brand affinities include Dog breed, Oliver Kahn, Glencore, with strongest over-indexing on Dog breed (18.31× the country average). Demographically, the Souvenirs audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Souvenirs fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 35.5 |
| Estimated audience size | 575,185 |
Audience persona
The typical Souvenirs fan in Germany is more male, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 18.31× | Pets & Animals |
| Oliver Kahn | 9.61× | Sports |
| Glencore | 17.21× | Business & Career |
| KLIX (AM) | 3.18× | Music & Radio |
| Israel | 2.39× | Travel & Leisure |
| Bull riding | 7.83× | Sports |
| Progressive rock | 1.72× | Music & Radio |
| myDealZ | 3.13× | Shopping |
| Michel Houellebecq | 12.13× | Literature |
| Univision | 7.04× | Movies & TV |
| N'Golo Kanté | 4.98× | Sports |
| Zero Hedge | 14.38× | Business & Career |
| Max Pezzali | 23.17× | Music & Radio |
| Magazine (band) | 4.27× | Music & Radio |
| Home Delivery | 2.3× | Food & Beverages |
| Kazuo Ishiguro | 9.48× | Literature |
| Goosebumps (film) | 6.71× | Movies & TV |
| Google Analytics | 1.82× | Internet & Social Media |
| Preacher (comics) | 4.78× | Literature |
| Faenza | 12.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Early Adopter Mentality | POWER | 1.26 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Pet Ownership | JOY | 1.23 |
| Individualism | JOY | 1.12 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 11.0% |
| Germany | 7.1% |
See Souvenirs audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Souvenirs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.