Souvenirs Audience in Germany
A data profile of the people who buy, follow and care about Souvenirs in Germany — modelled from more than twelve digital signal sources. Souvenirs has an estimated audience of 956,338 people in Germany.
The average Souvenirs fan in Germany is 37.2 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.
Top brand affinities include Melanie C, Die Ärzte, Beck, with strongest over-indexing on Melanie C (80.14× the country average).
Demographically, the Souvenirs audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Souvenirs fan in Germany is more male, around 37.2 years old, with strong Individualism tendencies and a notable affinity for Melanie C.
At a glance
The key figures that characterise the Souvenirs profile in Germany.
Search interest · 12-month trend
Demographics of Souvenirs fans
38.1% are female, 61.9% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 37.2 |
| Estimated audience size | 956,338 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Souvenirs audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 9.7% |
| Japan | 9.6% |
Geography
Where the Souvenirs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 2.64× | |
| 02 | Hamburg | ~30K | 1.28× | |
| 03 | Bayern | ~200K | 1.20× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.09× | |
| 05 | Bremen | ~9K | 1.06× | |
| 06 | Sachsen | ~50K | 0.98× | |
| 07 | Thüringen | ~20K | 0.87× | |
| 08 | Brandenburg | ~30K | 0.85× | |
| 09 | Schleswig-Holstein | ~30K | 0.83× | |
| 10 | Hessen | ~60K | 0.82× | |
| 11 | Sachsen-Anhalt | ~20K | 0.80× | |
| 12 | Baden-Württemberg | ~100K | 0.79× | |
| 13 | Rheinland-Pfalz | ~40K | 0.77× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.76× | |
| 15 | Niedersachsen | ~70K | 0.74× | |
| 16 | Saarland | ~8K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Souvenirs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melanie C | Music & Radio | 80.14× | ||
| 02 | Die Ärzte | Music & Radio | 27.31× | ||
| 03 | Blink 182 | Music & Radio | 21.97× | ||
| 04 | Beck | Music & Radio | 20.00× | ||
| 05 | Moby | Music & Radio | 20.00× | ||
| 06 | Kettcar | Music & Radio | 20.00× | ||
| 07 | Wir sind Helden | Music & Radio | 20.00× | ||
| 08 | Die Antwoord | Music & Radio | 20.00× | ||
| 09 | Bosse (musician) | Music & Radio | 18.32× | ||
| 10 | Che Guevara | Politics & Society | 14.98× | ||
| 11 | Sportfreunde Stiller | Music & Radio | 11.54× | ||
| 12 | Linkin Park | Music & Radio | 9.12× | ||
| 13 | Die Toten Hosen | Music & Radio | 7.84× | ||
| 14 | Nina Chuba | Music & Radio | 6.64× | ||
| 15 | Thomann | Shopping | 6.00× | ||
| 16 | Millie Bobby Brown | Movies & TV | 4.87× | ||
| 17 | Picture book | Literature | 4.42× | ||
| 18 | Udo Lindenberg | Music & Radio | 4.06× | ||
| 19 | Der Tagesspiegel | News | 3.63× | ||
| 20 | Tagesschau | Movies & TV | 2.27× |
Personality of the Souvenirs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.65× | |
| Tradition | CONSERVATISM | 1.36× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| DIY Mentality | THRILL | 0.73× | |
| Price Sensitivity | PREMIUM | 0.73× |
Frequently asked questions
How many fans does Souvenirs have in Germany?
Souvenirs has an estimated audience of 956,338 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Souvenirs fans?
38.1% of Souvenirs fans are female, 61.9% are male, with an average age of 37.2 years.
Which brands do Souvenirs fans like most?
Souvenirs fans show strongest brand affinity for Melanie C (80.14×), Die Ärzte (27.31×), and Beck (20×) over the country average.
Where do Souvenirs fans live in Germany?
Souvenirs fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Souvenirs fans also like?
Beyond Souvenirs itself, the audience over-indexes on Die Ärzte (27.31×), Beck (20×), Che Guevara (14.98×), and Bosse (musician) (18.32×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Souvenirs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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