Die Toten Hosen Audience in Germany
Die Toten Hosen has an estimated audience of 1,207,944 people in Germany. 48.2% are female, 51.8% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Foundation, Udo Lindenberg, Harry Potter, Sharks.
The average Die Toten Hosen fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Foundation, Udo Lindenberg, with strongest over-indexing on Borussia Dortmund (1.62× the country average). Demographically, the Die Toten Hosen audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Die Toten Hosen fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.0 |
| Estimated audience size | 1,207,944 |
Audience persona
The typical Die Toten Hosen fan in Germany is balanced, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 390,778 | 1.48× |
| Bayern | 179,093 | 0.92× |
| Baden-Württemberg | 164,941 | 1× |
| Niedersachsen | 129,357 | 1.1× |
| Hessen | 78,256 | 0.85× |
| Sachsen | 69,623 | 1.18× |
| Berlin | 45,943 | 0.85× |
| Brandenburg | 43,579 | 1.16× |
| Schleswig-Holstein | 42,442 | 0.98× |
| Rheinland-Pfalz | 39,631 | 0.65× |
| Thüringen | 35,881 | 1.17× |
| Sachsen-Anhalt | 29,416 | 0.94× |
| Hamburg | 23,729 | 0.87× |
| Mecklenburg-Vorpommern | 19,396 | 0.84× |
| Saarland | 17,966 | 1.21× |
| Bremen | 8,226 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.62× | Sports |
| Foundation | 7.84× | Music & Radio |
| Udo Lindenberg | 5.13× | Music & Radio |
| Harry Potter | 1.65× | Movies & TV |
| Sharks | 8.79× | Music & Radio |
| Wirtz | 3.09× | Music & Radio |
| Barbie | 2.24× | Movies & TV |
| Wetter.com | 2.02× | Home & Garden |
| Sportschau | 2.15× | Sports |
| SV Werder Bremen | 1.89× | Sports |
| Transfermarkt | 2.12× | Sports |
| Finch (American band) | 7.08× | Music & Radio |
| Santa Cruz | 7.35× | Music & Radio |
| Christian Ulmen | 2.95× | Movies & TV |
| Gil Ofarim | 3.01× | Music & Radio |
| Simple living | 4.24× | Politics & Society |
| Album | 3.49× | Music & Radio |
| Thomas Gottschalk | 2.51× | Movies & TV |
| Bruce Springsteen | 3.95× | Music & Radio |
| Unheilig | 4.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.68 |
| Pet Ownership | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.22 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Community Orientation | OPEN | 1.09 |
| Tradition | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.7% |
| Switzerland | 4.4% |
| Austria | 3.9% |
See Die Toten Hosen audiences in other countries
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Frequently asked questions
How many fans does Die Toten Hosen have in Germany?
Die Toten Hosen has an estimated audience of 1,207,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Toten Hosen fans?
48.2% of Die Toten Hosen fans are female, 51.8% are male, with an average age of 40.0 years.
Which brands do Die Toten Hosen fans like most?
Die Toten Hosen fans show strongest brand affinity for Borussia Dortmund (1.62×), Foundation (7.84×), and Udo Lindenberg (5.13×) over the country average.
Where do Die Toten Hosen fans live in Germany?
Die Toten Hosen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 390,778), Bayern (reach 179,093), and Baden-Württemberg (reach 164,941). These three regions account for the largest share of the active audience.
What other brands do Die Toten Hosen fans also like?
Beyond Die Toten Hosen itself, the audience over-indexes on Foundation (7.84×), Udo Lindenberg (5.13×), Harry Potter (1.65×), and Sharks (8.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Toten Hosen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.