Santa Cruz Audience in Germany
Santa Cruz has an estimated audience of 941,810 people in Germany. 54.9% are female, 45.1% are male, average age 37.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Scorpions (band), AC/DC, Wacken Open Air, Thomann, Bon Jovi.
The average Santa Cruz fan in Germany is 37.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Scorpions (band), AC/DC, Wacken Open Air, with strongest over-indexing on Scorpions (band) (16× the country average). Demographically, the Santa Cruz audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Santa Cruz fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.0 |
| Estimated audience size | 941,810 |
Audience persona
The typical Santa Cruz fan in Germany is balanced, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Scorpions (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 232,865 | 1.54× |
| Nordrhein-Westfalen | 217,622 | 1.06× |
| Baden-Württemberg | 196,603 | 1.53× |
| Hessen | 89,654 | 1.25× |
| Niedersachsen | 80,706 | 0.88× |
| Rheinland-Pfalz | 55,730 | 1.18× |
| Sachsen | 52,914 | 1.15× |
| Thüringen | 34,200 | 1.43× |
| Berlin | 31,119 | 0.74× |
| Schleswig-Holstein | 23,735 | 0.7× |
| Brandenburg | 20,480 | 0.7× |
| Sachsen-Anhalt | 19,482 | 0.8× |
| Hamburg | 16,668 | 0.78× |
| Saarland | 12,802 | 1.11× |
| Mecklenburg-Vorpommern | 11,279 | 0.63× |
| Bremen | 4,309 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scorpions (band) | 16× | Music & Radio |
| AC/DC | 11.05× | Music & Radio |
| Wacken Open Air | 9.61× | Music & Radio |
| Thomann | 5.47× | Shopping |
| Bon Jovi | 11.07× | Music & Radio |
| Metallica | 7.87× | Music & Radio |
| Iron Maiden | 7.96× | Music & Radio |
| Harry Potter | 1.68× | Movies & TV |
| Evanescence | 12.99× | Music & Radio |
| Rammstein | 6.25× | Music & Radio |
| FIS Alpine Ski World Cup | 5.9× | Sports |
| Böhse Onkelz | 5.08× | Music & Radio |
| Nu metal | 8.3× | Music & Radio |
| Fressnapf | 2.53× | Shopping |
| Die Toten Hosen | 5.78× | Music & Radio |
| Hard rock | 2.84× | Music & Radio |
| Sports betting | 3.89× | Games |
| Johnny Depp | 3.56× | Movies & TV |
| Alpine skiing | 1.88× | Sports |
| Comedy club | 4.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.15 |
| Extroversion | THRILL | 1.59 |
| Convenience Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.23 |
| Pet Ownership | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 51.0% |
| United States | 12.7% |
| Mexico | 4.7% |
See Santa Cruz audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
Frequently asked questions
How many fans does Santa Cruz have in Germany?
Santa Cruz has an estimated audience of 941,810 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Santa Cruz fans?
54.9% of Santa Cruz fans are female, 45.1% are male, with an average age of 37.0 years.
Which brands do Santa Cruz fans like most?
Santa Cruz fans show strongest brand affinity for Scorpions (band) (16×), AC/DC (11.05×), and Wacken Open Air (9.61×) over the country average.
Where do Santa Cruz fans live in Germany?
Santa Cruz fans in Germany are most concentrated in Bayern (reach 232,865), Nordrhein-Westfalen (reach 217,622), and Baden-Württemberg (reach 196,603). These three regions account for the largest share of the active audience.
What other brands do Santa Cruz fans also like?
Beyond Santa Cruz itself, the audience over-indexes on AC/DC (11.05×), Wacken Open Air (9.61×), Thomann (5.47×), and Bon Jovi (11.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Santa Cruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.