Rascasse Audience Intelligence

Unheilig Audience in Germany

A data profile of the people who buy, follow and care about Unheilig in Germany — modelled from more than twelve digital signal sources. Unheilig has an estimated audience of 2,626,135 people in Germany.

#7among Band in Germany#143among Person in Germany#182in Music & Radio

The average Unheilig fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Roland Kaiser, Matthias Reim, Udo Jürgens, with strongest over-indexing on Roland Kaiser (11.71× the country average).

Demographically, the Unheilig audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Unheilig fan in Germany is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unheilig profile in Germany.

Audience size
2.6M
in Germany
Gender
70.2%♀
29.8% male
Age
43.9
average years
Country rank
#2497
Person in Germany
Fig. 01

Search interest · 12-month trend

+239%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unheilig fans

70.2% are female, 29.8% are male, average age 43.9.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Unheilig audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age43.9
Estimated audience size2,626,135
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Unheilig audience in Germany
Age bracketShare%
16-198%
20-2910%
30-3924%
40-4939%
50+18%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Unheilig audience comes from Germany.

Worldwide audience distribution share by country for Unheilig
CountryShare
Germany88.1%
Austria7.1%
Switzerland4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unheilig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Unheilig fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.62×
02Thüringen~90K1.56×
03Sachsen~200K1.53×
04Mecklenburg-Vorpommern~60K1.36×
05Brandenburg~90K1.32×
06Niedersachsen~200K1.06×
07Schleswig-Holstein~80K0.96×
08Saarland~30K0.93×
09Rheinland-Pfalz~100K0.86×
10Nordrhein-Westfalen~400K0.79×
11Baden-Württemberg~200K0.75×
12Hamburg~40K0.71×
13Bayern~200K0.68×
14Hessen~100K0.68×
15Berlin~70K0.68×
16Bremen~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Unheilig, Germany
0.67×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unheilig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unheilig audience
#·InterestCategoryAffinity×
01RosenstolzMusic & Radio14.62×
02KamradMusic & Radio14.62×
03Yvonne CatterfeldMusic & Radio13.44×
04Matthias ReimMusic & Radio12.44×
05Rea GarveyMusic & Radio12.40×
06Roland KaiserMusic & Radio11.71×
07Michael Patrick KellyMusic & Radio11.52×
08Udo JürgensMusic & Radio11.27×
09Maite KellyMusic & Radio9.75×
10Peter MaffayMusic & Radio7.97×
11Andy BorgMusic & Radio7.69×
12ZDF-FernsehgartenMovies & TV7.62×
13Giovanni ZarrellaMusic & Radio6.92×
14Wolfgang PetryMusic & Radio6.57×
15Andrea BergMusic & Radio6.09×
16Hape KerkelingMovies & TV6.03×
17Beatrice EgliMusic & Radio5.17×
18Udo LindenbergMusic & Radio4.84×
19Sarah ConnorMusic & Radio4.74×
20Helene FischerMusic & Radio3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unheilig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unheilig audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.40×
Community OrientationOPEN1.39×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unheilig audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.59×
SustainabilityBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unheilig have in Germany?

Unheilig has an estimated audience of 2,626,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Unheilig fans?

70.2% of Unheilig fans are female, 29.8% are male, with an average age of 43.9 years.

03

Which brands do Unheilig fans like most?

Unheilig fans show strongest brand affinity for Roland Kaiser (11.71×), Matthias Reim (12.44×), and Udo Jürgens (11.27×) over the country average.

04

Where do Unheilig fans live in Germany?

Unheilig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Unheilig fans also like?

Beyond Unheilig itself, the audience over-indexes on Matthias Reim (12.44×), Udo Jürgens (11.27×), Michael Patrick Kelly (11.52×), and Peter Maffay (7.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Unheilig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Unheilig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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