Unheilig Audience in Germany
Unheilig has an estimated audience of 2,225,251 people in Germany. 70.2% are female, 29.8% are male, average age 43.9. Top regions: Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities: Roland Kaiser, Matthias Reim, Rea Garvey, Thomas Gottschalk, Scooby-Doo.
The average Unheilig fan in Germany is 43.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities include Roland Kaiser, Matthias Reim, Rea Garvey, with strongest over-indexing on Roland Kaiser (10.18× the country average). Demographically, the Unheilig audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Unheilig fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 43.9 |
| Estimated audience size | 2,225,251 |
Audience persona
The typical Unheilig fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 268,693 | 0.75× |
| Niedersachsen | 247,385 | 1.14× |
| Baden-Württemberg | 242,979 | 0.8× |
| Nordrhein-Westfalen | 202,779 | 0.42× |
| Sachsen | 164,925 | 1.51× |
| Hessen | 136,436 | 0.8× |
| Rheinland-Pfalz | 104,598 | 0.94× |
| Brandenburg | 86,345 | 1.25× |
| Sachsen-Anhalt | 83,710 | 1.45× |
| Schleswig-Holstein | 83,013 | 1.04× |
| Berlin | 78,413 | 0.79× |
| Thüringen | 71,150 | 1.25× |
| Mecklenburg-Vorpommern | 54,979 | 1.29× |
| Hamburg | 45,463 | 0.9× |
| Saarland | 26,039 | 0.95× |
| Bremen | 13,279 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 10.18× | Music & Radio |
| Matthias Reim | 10.14× | Music & Radio |
| Rea Garvey | 11.34× | Music & Radio |
| Thomas Gottschalk | 4.91× | Movies & TV |
| Scooby-Doo | 6.18× | Movies & TV |
| Dieter Bohlen | 5.4× | Music & Radio |
| Maite Kelly | 7.01× | Music & Radio |
| Semino Rossi | 6.56× | Music & Radio |
| Bernhard Brink | 9.26× | Music & Radio |
| Beetlejuice | 5.14× | Movies & TV |
| Peter Maffay | 5.42× | Music & Radio |
| Rosenstolz | 9.47× | Music & Radio |
| Chris de Burgh | 8.48× | Music & Radio |
| Anna-Maria Zimmermann | 7.16× | Music & Radio |
| Helene Fischer | 2.88× | Music & Radio |
| Andy Borg | 4.92× | Music & Radio |
| Western Union | 3.94× | Business & Career |
| Johannes Oerding | 6.8× | Music & Radio |
| Austin Powers (film series) | 12.8× | Movies & TV |
| Schlager music | 2.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.22 |
| Community Orientation | OPEN | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Tradition | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.0% |
| Austria | 7.1% |
| Switzerland | 4.3% |
See Unheilig audiences in other countries
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Frequently asked questions
How many fans does Unheilig have in Germany?
Unheilig has an estimated audience of 2,225,251 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of Unheilig fans?
70.2% of Unheilig fans are female, 29.8% are male, with an average age of 43.9 years.
Which brands do Unheilig fans like most?
Unheilig fans show strongest brand affinity for Roland Kaiser (10.18×), Matthias Reim (10.14×), and Rea Garvey (11.34×) over the country average.
Where do Unheilig fans live in Germany?
Unheilig fans in Germany are most concentrated in Bayern (reach 268,693), Niedersachsen (reach 247,385), and Baden-Württemberg (reach 242,979). These three regions account for the largest share of the active audience.
What other brands do Unheilig fans also like?
Beyond Unheilig itself, the audience over-indexes on Matthias Reim (10.14×), Rea Garvey (11.34×), Thomas Gottschalk (4.91×), and Scooby-Doo (6.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unheilig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.