Rascasse Audience Intelligence

Kamrad Audience in Germany

A data profile of the people who buy, follow and care about Kamrad in Germany — modelled from more than twelve digital signal sources. Kamrad has an estimated audience of 533,262 people in Germany.

The average Kamrad fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rea Garvey, Ville Valo, No Angels, with strongest over-indexing on Rea Garvey (67.06× the country average).

Demographically, the Kamrad audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kamrad fan in Germany is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Rea Garvey.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kamrad profile in Germany.

Audience size
533K
in Germany
Gender
70.1%
29.9% male
Age
40.1
average years
Country rank
#11144
Person in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kamrad fans

70.1% are female, 29.9% are male, average age 40.1.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Kamrad audience in Germany
MetricValue
Female70.1%
Male29.9%
Average age40.1
Estimated audience size533,262
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Kamrad audience in Germany
Age bracketShare%
16-1919%
20-2915%
30-3921%
40-4928%
50+18%
Fig. 04

Worldwide distribution

73.0%

of the worldwide Kamrad audience comes from Germany.

Worldwide audience distribution share by country for Kamrad
CountryShare
Germany73.0%
Italy7.1%
Austria5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kamrad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kamrad fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.22×
02Nordrhein-Westfalen~100K1.20×
03Schleswig-Holstein~20K1.18×
04Baden-Württemberg~90K1.12×
05Rheinland-Pfalz~30K1.11×
06Bayern~90K1.05×
07Thüringen~10K1.04×
08Saarland~7K1.03×
09Mecklenburg-Vorpommern~10K1.00×
10Brandenburg~20K0.99×
11Sachsen~30K0.96×
12Sachsen-Anhalt~10K0.96×
13Hessen~40K0.88×
14Hamburg~10K0.84×
15Bremen~4K0.81×
16Berlin~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Kamrad, Germany
0.65×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kamrad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kamrad audience
#·InterestCategoryAffinity×
01Ville ValoMusic & Radio72.75×
02Sunrise AvenueMusic & Radio72.75×
03ReamonnMusic & Radio67.50×
04Rea GarveyMusic & Radio67.06×
05RosenstolzMusic & Radio36.18×
06LenaMusic & Radio30.86×
07No AngelsMusic & Radio28.80×
08Yvonne CatterfeldMusic & Radio25.40×
09DJ BoBoMusic & Radio20.73×
10Johannes OerdingMusic & Radio17.83×
11WirtzMusic & Radio16.20×
12Herbert GrönemeyerMusic & Radio15.85×
13UnheiligMusic & Radio14.62×
14Lena Meyer-LandrutMusic & Radio13.87×
15Sarah ConnorMusic & Radio13.45×
16Bonnie TylerMusic & Radio11.77×
17Udo LindenbergMusic & Radio11.71×
18MichelleMusic & Radio9.12×
19Thomas GottschalkMovies & TV7.66×
20UkrainiansMusic & Radio4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kamrad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kamrad audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.61×
SpiritualityBALANCE2.38×
MindfulnessBALANCE1.95×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kamrad audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Early Adopter MentalityPOWER1.15×
Design AffinityPREMIUM1.19×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Kamrad have in Germany?

Kamrad has an estimated audience of 533,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kamrad fans?

70.1% of Kamrad fans are female, 29.9% are male, with an average age of 40.1 years.

03

Which brands do Kamrad fans like most?

Kamrad fans show strongest brand affinity for Rea Garvey (67.06×), Ville Valo (72.75×), and No Angels (28.8×) over the country average.

04

Where do Kamrad fans live in Germany?

Kamrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kamrad fans also like?

Beyond Kamrad itself, the audience over-indexes on Ville Valo (72.75×), No Angels (28.8×), Rosenstolz (36.18×), and Sarah Connor (13.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kamrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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