A data profile of the people who buy, follow and care about Kamrad in Germany — modelled from more than twelve digital signal sources. Kamrad has an estimated audience of 533,262 people in Germany.
The average Kamrad fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rea Garvey, Ville Valo, No Angels, with strongest over-indexing on Rea Garvey (67.06× the country average).
Demographically, the Kamrad audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kamrad fan in Germany is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Rea Garvey.
The key figures that characterise the Kamrad profile in Germany.
70.1% are female, 29.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 40.1 |
| Estimated audience size | 533,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 18% |
of the worldwide Kamrad audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.0% |
| Italy | 7.1% |
| Austria | 5.7% |
Where the Kamrad audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~70K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 03 | Schleswig-Holstein | ~20K | 1.18× | |
| 04 | Baden-Württemberg | ~90K | 1.12× | |
| 05 | Rheinland-Pfalz | ~30K | 1.11× | |
| 06 | Bayern | ~90K | 1.05× | |
| 07 | Thüringen | ~10K | 1.04× | |
| 08 | Saarland | ~7K | 1.03× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 1.00× | |
| 10 | Brandenburg | ~20K | 0.99× | |
| 11 | Sachsen | ~30K | 0.96× | |
| 12 | Sachsen-Anhalt | ~10K | 0.96× | |
| 13 | Hessen | ~40K | 0.88× | |
| 14 | Hamburg | ~10K | 0.84× | |
| 15 | Bremen | ~4K | 0.81× | |
| 16 | Berlin | ~20K | 0.65× |
The strongest cross-interests of the Kamrad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ville Valo | Music & Radio | 72.75× | ||
| 02 | Sunrise Avenue | Music & Radio | 72.75× | ||
| 03 | Reamonn | Music & Radio | 67.50× | ||
| 04 | Rea Garvey | Music & Radio | 67.06× | ||
| 05 | Rosenstolz | Music & Radio | 36.18× | ||
| 06 | Lena | Music & Radio | 30.86× | ||
| 07 | No Angels | Music & Radio | 28.80× | ||
| 08 | Yvonne Catterfeld | Music & Radio | 25.40× | ||
| 09 | DJ BoBo | Music & Radio | 20.73× | ||
| 10 | Johannes Oerding | Music & Radio | 17.83× | ||
| 11 | Wirtz | Music & Radio | 16.20× | ||
| 12 | Herbert Grönemeyer | Music & Radio | 15.85× | ||
| 13 | Unheilig | Music & Radio | 14.62× | ||
| 14 | Lena Meyer-Landrut | Music & Radio | 13.87× | ||
| 15 | Sarah Connor | Music & Radio | 13.45× | ||
| 16 | Bonnie Tyler | Music & Radio | 11.77× | ||
| 17 | Udo Lindenberg | Music & Radio | 11.71× | ||
| 18 | Michelle | Music & Radio | 9.12× | ||
| 19 | Thomas Gottschalk | Movies & TV | 7.66× | ||
| 20 | Ukrainians | Music & Radio | 4.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.61× | |
| Spirituality | BALANCE | 2.38× | |
| Mindfulness | BALANCE | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Design Affinity | PREMIUM | 1.19× |
Kamrad has an estimated audience of 533,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.1% of Kamrad fans are female, 29.9% are male, with an average age of 40.1 years.
Kamrad fans show strongest brand affinity for Rea Garvey (67.06×), Ville Valo (72.75×), and No Angels (28.8×) over the country average.
Kamrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Kamrad itself, the audience over-indexes on Ville Valo (72.75×), No Angels (28.8×), Rosenstolz (36.18×), and Sarah Connor (13.45×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kamrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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