Kamrad Audience in Germany
Kamrad has an estimated audience of 491,583 people in Germany. 56.9% are female, 43.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rea Garvey, Ville Valo, Wirtz, Rosenstolz, No Angels.
The average Kamrad fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rea Garvey, Ville Valo, Wirtz, with strongest over-indexing on Rea Garvey (67.06× the country average). Demographically, the Kamrad audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Kamrad fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 37.9 |
| Estimated audience size | 491,583 |
Audience persona
The typical Kamrad fan in Germany is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rea Garvey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,061 | 1.17× |
| Bayern | 84,905 | 1.07× |
| Baden-Württemberg | 77,780 | 1.16× |
| Niedersachsen | 57,741 | 1.21× |
| Hessen | 33,052 | 0.88× |
| Rheinland-Pfalz | 27,803 | 1.13× |
| Sachsen | 23,514 | 0.98× |
| Schleswig-Holstein | 20,591 | 1.17× |
| Brandenburg | 15,407 | 1.01× |
| Berlin | 15,057 | 0.69× |
| Thüringen | 12,844 | 1.03× |
| Sachsen-Anhalt | 12,170 | 0.96× |
| Mecklenburg-Vorpommern | 9,285 | 0.99× |
| Hamburg | 9,066 | 0.82× |
| Saarland | 5,896 | 0.98× |
| Bremen | 3,250 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rea Garvey | 67.06× | Music & Radio |
| Ville Valo | 72.75× | Music & Radio |
| Wirtz | 16.2× | Music & Radio |
| Rosenstolz | 36.18× | Music & Radio |
| No Angels | 28.8× | Music & Radio |
| Reamonn | 67.5× | Music & Radio |
| Yvonne Catterfeld | 25.4× | Music & Radio |
| Sunrise Avenue | 72.75× | Music & Radio |
| Lena Meyer-Landrut | 13.87× | Music & Radio |
| Johannes Oerding | 17.83× | Music & Radio |
| Lena | 30.86× | Music & Radio |
| Let's Dance (German TV series) | 7.37× | Movies & TV |
| Unheilig | 14.62× | Music & Radio |
| Michelle | 9.12× | Music & Radio |
| Thomas Gottschalk | 7.66× | Movies & TV |
| Pop music | 5.4× | Music & Radio |
| Udo Lindenberg | 11.71× | Music & Radio |
| Singer-songwriter | 7.69× | Music & Radio |
| Bryan Adams | 18.4× | Music & Radio |
| Conchita Wurst | 20.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Pet Ownership | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.07 |
| Community Orientation | OPEN | 1.06 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.5% |
| Italy | 7.1% |
| Austria | 5.1% |
See Kamrad audiences in other countries
More Music & Radio audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
Frequently asked questions
How many fans does Kamrad have in Germany?
Kamrad has an estimated audience of 491,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kamrad fans?
56.9% of Kamrad fans are female, 43.1% are male, with an average age of 37.9 years.
Which brands do Kamrad fans like most?
Kamrad fans show strongest brand affinity for Rea Garvey (67.06×), Ville Valo (72.75×), and Wirtz (16.2×) over the country average.
Where do Kamrad fans live in Germany?
Kamrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,061), Bayern (reach 84,905), and Baden-Württemberg (reach 77,780). These three regions account for the largest share of the active audience.
What other brands do Kamrad fans also like?
Beyond Kamrad itself, the audience over-indexes on Ville Valo (72.75×), Wirtz (16.2×), Rosenstolz (36.18×), and No Angels (28.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kamrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.