Lena Audience in Germany
Lena has an estimated audience of 541,397 people in Germany. 56.8% are female, 43.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Glencore, Rossmann, Home Office, Dog breed, Oliver Kahn.
The average Lena fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Glencore, Rossmann, Home Office, with strongest over-indexing on Glencore (27.4× the country average). Demographically, the Lena audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lena fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.2 |
| Estimated audience size | 541,397 |
Audience persona
The typical Lena fan in Germany is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Glencore.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,242 | 1.12× |
| Bayern | 95,696 | 1.1× |
| Baden-Württemberg | 83,634 | 1.13× |
| Niedersachsen | 57,125 | 1.09× |
| Hessen | 39,236 | 0.95× |
| Sachsen | 30,116 | 1.13× |
| Rheinland-Pfalz | 27,119 | 1× |
| Berlin | 22,380 | 0.92× |
| Schleswig-Holstein | 20,892 | 1.07× |
| Brandenburg | 16,547 | 0.99× |
| Sachsen-Anhalt | 13,033 | 0.93× |
| Thüringen | 12,884 | 0.93× |
| Hamburg | 11,316 | 0.92× |
| Mecklenburg-Vorpommern | 8,913 | 0.86× |
| Saarland | 6,272 | 0.94× |
| Bremen | 4,178 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Glencore | 27.4× | Business & Career |
| Rossmann | 1.75× | Shopping |
| Home Office | 2.44× | Business & Career |
| Dog breed | 1.77× | Pets & Animals |
| Oliver Kahn | 6.65× | Sports |
| N'Golo Kanté | 7.47× | Sports |
| KLIX (AM) | 3.29× | Music & Radio |
| Time (magazine) | 2.59× | News |
| Henri Nouwen | 40.85× | Literature |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.87× | Music & Radio |
| Israel | 2.29× | Travel & Leisure |
| Granola | 9.75× | Food & Beverages |
| Home Delivery | 2.77× | Food & Beverages |
| Škoda Kodiaq | 2.01× | Cars & Mobility |
| Holíč | 17.53× | Travel & Leisure |
| Rosengarten group | 12.08× | Travel & Leisure |
| Este, Veneto | 2.1× | Travel & Leisure |
| Horb am Neckar | 6.8× | Travel & Leisure |
| Efficiency | 8.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Pet Ownership | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.3% |
| United States | 16.4% |
| India | 14.0% |
See Lena audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Lena have in Germany?
Lena has an estimated audience of 541,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lena fans?
56.8% of Lena fans are female, 43.2% are male, with an average age of 40.2 years.
Which brands do Lena fans like most?
Lena fans show strongest brand affinity for Glencore (27.4×), Rossmann (1.75×), and Home Office (2.44×) over the country average.
Where do Lena fans live in Germany?
Lena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,242), Bayern (reach 95,696), and Baden-Württemberg (reach 83,634). These three regions account for the largest share of the active audience.
What other brands do Lena fans also like?
Beyond Lena itself, the audience over-indexes on Rossmann (1.75×), Home Office (2.44×), Dog breed (1.77×), and Oliver Kahn (6.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.