Lena Audience in Germany
Lena has an estimated audience of 541,397 people in Germany. 56.8% are female, 43.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thomas Gottschalk, Ronan Keating, No Angels, Sugababes, Fruit of the Loom.
The average Lena fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thomas Gottschalk, Ronan Keating, No Angels, with strongest over-indexing on Thomas Gottschalk (15.91× the country average). Demographically, the Lena audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lena fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.2 |
| Estimated audience size | 541,397 |
Audience persona
The typical Lena fan in Germany is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thomas Gottschalk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,242 | 1.12× |
| Bayern | 95,696 | 1.1× |
| Baden-Württemberg | 83,634 | 1.13× |
| Niedersachsen | 57,125 | 1.09× |
| Hessen | 39,236 | 0.95× |
| Sachsen | 30,116 | 1.13× |
| Rheinland-Pfalz | 27,119 | 1× |
| Berlin | 22,380 | 0.92× |
| Schleswig-Holstein | 20,892 | 1.07× |
| Brandenburg | 16,547 | 0.99× |
| Sachsen-Anhalt | 13,033 | 0.93× |
| Thüringen | 12,884 | 0.93× |
| Hamburg | 11,316 | 0.92× |
| Mecklenburg-Vorpommern | 8,913 | 0.86× |
| Saarland | 6,272 | 0.94× |
| Bremen | 4,178 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomas Gottschalk | 15.91× | Movies & TV |
| Ronan Keating | 33.66× | Music & Radio |
| No Angels | 25.93× | Music & Radio |
| Sugababes | 54.12× | Music & Radio |
| Fruit of the Loom | 40.85× | Fashion & Accessoires |
| Me Before You | 27.59× | Movies & TV |
| Rea Garvey | 17.7× | Music & Radio |
| Jeanette Biedermann | 13.71× | Music & Radio |
| Bosse (musician) | 27.4× | Music & Radio |
| Tom Odell | 32.09× | Music & Radio |
| Monrose | 35.53× | Music & Radio |
| David Garrett (musician) | 17.23× | Music & Radio |
| Kamrad | 22.94× | Music & Radio |
| Michael Patrick Kelly | 10.05× | Music & Radio |
| Ross Antony | 10.22× | Movies & TV |
| Dieter Bohlen | 6.22× | Music & Radio |
| Chris de Burgh | 11.18× | Music & Radio |
| Nina Chuba | 6.31× | Music & Radio |
| Ilse DeLange | 38.6× | Music & Radio |
| Peter Fox (musician) | 17.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Pet Ownership | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.3% |
| United States | 16.4% |
| India | 14.0% |
See Lena audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Lena have in Germany?
Lena has an estimated audience of 541,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lena fans?
56.8% of Lena fans are female, 43.2% are male, with an average age of 40.2 years.
Which brands do Lena fans like most?
Lena fans show strongest brand affinity for Thomas Gottschalk (15.91×), Ronan Keating (33.66×), and No Angels (25.93×) over the country average.
Where do Lena fans live in Germany?
Lena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,242), Bayern (reach 95,696), and Baden-Württemberg (reach 83,634). These three regions account for the largest share of the active audience.
What other brands do Lena fans also like?
Beyond Lena itself, the audience over-indexes on Ronan Keating (33.66×), No Angels (25.93×), Sugababes (54.12×), and Fruit of the Loom (40.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.