Rascasse Audience Intelligence

Monrose Audience in Germany

A data profile of the people who buy, follow and care about Monrose in Germany — modelled from more than twelve digital signal sources. Monrose has an estimated audience of 254,029 people in Germany.

#4252among Person in Germany#2502in Music & Radio

The average Monrose fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include No Angels, Mandy Capristo, Stellan Skarsgård, with strongest over-indexing on No Angels (88.34× the country average).

Demographically, the Monrose audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monrose fan in Germany is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for No Angels.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monrose profile in Germany.

Audience size
254K
in Germany
Gender
55.3%♀
44.7% male
Age
40.1
average years
Country rank
#19453
Person in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monrose fans

55.3% are female, 44.7% are male, average age 40.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Monrose audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age40.1
Estimated audience size254,029
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Monrose audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3931%
40-4926%
50+12%
Fig. 04

Worldwide distribution

80.7%

of the worldwide Monrose audience comes from Germany.

Worldwide audience distribution share by country for Monrose
CountryShare
Germany80.7%
United Kingdom4.9%
France2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monrose audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monrose fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.11×
02Nordrhein-Westfalen~60K1.08×
03Niedersachsen~30K1.06×
04Brandenburg~8K1.06×
05Hamburg~6K1.06×
06Schleswig-Holstein~9K1.05×
07Mecklenburg-Vorpommern~5K1.04×
08Bremen~2K1.04×
09Sachsen-Anhalt~7K1.03×
10Sachsen~10K0.99×
11Rheinland-Pfalz~10K0.95×
12Baden-Württemberg~30K0.94×
13Thüringen~6K0.94×
14Hessen~20K0.93×
15Saarland~3K0.89×
16Bayern~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Monrose, Germany
0.83×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monrose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monrose audience
#·InterestCategoryAffinity×
01Loredana GrozaFashion & Accessoires109.09×
02Mandy CapristoMusic & Radio108.60×
03LenaMusic & Radio93.93×
04Stellan SkarsgårdMovies & TV90.35×
05No AngelsMusic & Radio88.34×
06EisblumeMusic & Radio68.82×
07Oliver PetszokatMusic & Radio67.55×
08NamikaMusic & Radio59.61×
09Meat LoafMusic & Radio53.72×
10Lucy DiakovskaMusic & Radio45.27×
11Ronan KeatingMusic & Radio44.46×
12Shaquille O’NealMusic & Radio40.27×
13Dido (singer)Music & Radio38.24×
14Andreas BouraniMusic & Radio35.33×
15Lena Meyer-LandrutMusic & Radio25.53×
16Yvonne CatterfeldMusic & Radio22.47×
17ArrangementHome & Garden20.00×
18The Masked SingerMovies & TV16.89×
19Tokio HotelMusic & Radio16.21×
20Sarah ConnorMusic & Radio9.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monrose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monrose audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Social Media UsageJOY1.25×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monrose audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.96×
Luxury OrientationPREMIUM0.96×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monrose have in Germany?

Monrose has an estimated audience of 254,029 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Monrose fans?

55.3% of Monrose fans are female, 44.7% are male, with an average age of 40.1 years.

03

Which brands do Monrose fans like most?

Monrose fans show strongest brand affinity for No Angels (88.34×), Mandy Capristo (108.6×), and Stellan Skarsgård (90.35×) over the country average.

04

Where do Monrose fans live in Germany?

Monrose fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Monrose fans also like?

Beyond Monrose itself, the audience over-indexes on Mandy Capristo (108.6×), Stellan Skarsgård (90.35×), Lena (93.93×), and Lena Meyer-Landrut (25.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Monrose audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monrose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →