Shaquille O’Neal Audience in Germany
Shaquille O’Neal has an estimated audience of 475,499 people in Germany. 50.5% are female, 49.5% are male, average age 37.6. Top brand affinities: Istanbul Aydın University, Guitar Pro, Hocus Pocus, Israel, Ho, Ghana.
Top brand affinities include Istanbul Aydın University, Guitar Pro, Hocus Pocus, with strongest over-indexing on Istanbul Aydın University (113.1× the country average). Demographically, the Shaquille O’Neal audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Shaquille O’Neal fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.6 |
| Estimated audience size | 475,499 |
Audience persona
The typical Shaquille O’Neal fan in Germany is balanced, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Istanbul Aydın University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Istanbul Aydın University | 113.1× | Business & Career |
| Guitar Pro | 111.3× | Technology & Electronics |
| Hocus Pocus | 41.87× | Movies & TV |
| Israel | 8.1× | Travel & Leisure |
| Ho, Ghana | 13.34× | Travel & Leisure |
| Boracay | 20× | Travel & Leisure |
| Magazine (band) | 12.36× | Music & Radio |
| Mie goreng | 13.55× | Food & Beverages |
| Henrique Meirelles | 388.89× | Politics & Society |
| Klezmer | 35.42× | Music & Radio |
| Huizen | 12.47× | Travel & Leisure |
| Home Office | 2.44× | Business & Career |
| Pleural effusion | 7.24× | Health |
| Phil Campbell (musician) | 9.65× | Music & Radio |
| Progressive rock | 2.7× | Music & Radio |
| Knauf Insulation | 20× | Business & Career |
| JDSU | 5.36× | Business & Career |
| Figure painting (hobby) | 6.42× | Arts & Culture |
| Guys and Dolls | 21.05× | Music & Radio |
| Jumia | 11.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.34 |
| Spirituality | BALANCE | 1.28 |
| Urban Lifestyle | OPEN | 1.23 |
| Community Orientation | OPEN | 1.23 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Brazil | 9.0% |
| Germany | 5.9% |
See Shaquille O’Neal audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- Sharks (911,970)
- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaquille O’Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.