Shaquille O’Neal Audience in Germany
Shaquille O’Neal has an estimated audience of 475,499 people in Germany. 50.5% are female, 49.5% are male, average age 37.6. Top brand affinities: Bone Thugs-n-Harmony, Ja Rule, Jessica Simpson, Ronan Keating, Lily Allen.
Top brand affinities include Bone Thugs-n-Harmony, Ja Rule, Jessica Simpson, with strongest over-indexing on Bone Thugs-n-Harmony (1507.8× the country average). Demographically, the Shaquille O’Neal audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Shaquille O’Neal fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.6 |
| Estimated audience size | 475,499 |
Audience persona
The typical Shaquille O’Neal fan in Germany is balanced, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bone Thugs-n-Harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bone Thugs-n-Harmony | 1507.8× | Music & Radio |
| Ja Rule | 509.24× | Music & Radio |
| Jessica Simpson | 388.89× | Music & Radio |
| Ronan Keating | 157.14× | Music & Radio |
| Lily Allen | 131.19× | Music & Radio |
| Dakota Fanning | 81.8× | Movies & TV |
| Wale (rapper) | 113.1× | Music & Radio |
| Kelly Rowland | 116.36× | Music & Radio |
| Liam Hemsworth | 41.87× | Movies & TV |
| Sugababes | 71.7× | Music & Radio |
| Julio Iglesias | 34.88× | Music & Radio |
| Savage Garden | 122.53× | Music & Radio |
| Xzibit | 111.3× | Music & Radio |
| Daytona International Speedway | 56.39× | Sports |
| DJ BoBo | 30.93× | Music & Radio |
| Bonnie Tyler | 19.98× | Music & Radio |
| T.I. | 44.83× | Music & Radio |
| Monrose | 45.16× | Music & Radio |
| Katie Price | 21.05× | Fashion & Accessoires |
| No Angels | 18.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.34 |
| Spirituality | BALANCE | 1.28 |
| Urban Lifestyle | OPEN | 1.23 |
| Community Orientation | OPEN | 1.23 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Brazil | 9.0% |
| Germany | 5.9% |
See Shaquille O’Neal audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- Sharks (911,970)
- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaquille O’Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.