Lily Allen Audience in Germany
Lily Allen has an estimated audience of 491,868 people in Germany. 47.1% are female, 52.9% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kate Beckinsale, Absolutely, Dan Stevens, Lindsay Lohan, Suki Waterhouse.
The average Lily Allen fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kate Beckinsale, Absolutely, Dan Stevens, with strongest over-indexing on Kate Beckinsale (162.08× the country average). Demographically, the Lily Allen audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lily Allen fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 29.3 |
| Estimated audience size | 491,868 |
Audience persona
The typical Lily Allen fan in Germany is balanced, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Kate Beckinsale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,435 | 1.09× |
| Bayern | 81,839 | 1.04× |
| Baden-Württemberg | 63,873 | 0.95× |
| Niedersachsen | 47,560 | 1× |
| Hessen | 40,197 | 1.07× |
| Berlin | 32,837 | 1.49× |
| Sachsen | 26,185 | 1.09× |
| Schleswig-Holstein | 17,574 | 1× |
| Rheinland-Pfalz | 14,462 | 0.59× |
| Brandenburg | 14,426 | 0.95× |
| Hamburg | 13,096 | 1.18× |
| Sachsen-Anhalt | 12,236 | 0.96× |
| Thüringen | 11,487 | 0.92× |
| Mecklenburg-Vorpommern | 7,878 | 0.84× |
| Saarland | 5,117 | 0.85× |
| Bremen | 4,236 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 162.08× | Movies & TV |
| Absolutely | 542.26× | Music & Radio |
| Dan Stevens | 170.09× | Movies & TV |
| Lindsay Lohan | 116.73× | Movies & TV |
| Suki Waterhouse | 181.91× | Fashion & Accessoires |
| Jessica Chastain | 142.94× | Movies & TV |
| Shaquille O’Neal | 131.92× | Music & Radio |
| Operators | 165.85× | Music & Radio |
| Adam Lambert | 173.04× | Music & Radio |
| Jon Hamm | 80.66× | Movies & TV |
| Melanie C | 113.69× | Music & Radio |
| Melanie Martinez (singer) | 211.98× | Music & Radio |
| Tapir! | 84.63× | Music & Radio |
| Dido (singer) | 114.86× | Music & Radio |
| Will Poulter | 101.36× | Movies & TV |
| Natalie Imbruglia | 139.99× | Fashion & Accessoires |
| Jessica Simpson | 131.92× | Music & Radio |
| Paper Towns (film) | 268.36× | Movies & TV |
| Fergie (singer) | 81.22× | Movies & TV |
| Porches | 165.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.09 |
| Early Adopter Mentality | POWER | 1.72 |
| Sports Activity | POWER | 1.47 |
| Design Affinity | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.41 |
| Community Orientation | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 23.2% |
| Australia | 4.8% |
See Lily Allen audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Lily Allen have in Germany?
Lily Allen has an estimated audience of 491,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lily Allen fans?
47.1% of Lily Allen fans are female, 52.9% are male, with an average age of 29.3 years.
Which brands do Lily Allen fans like most?
Lily Allen fans show strongest brand affinity for Kate Beckinsale (162.08×), Absolutely (542.26×), and Dan Stevens (170.09×) over the country average.
Where do Lily Allen fans live in Germany?
Lily Allen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,435), Bayern (reach 81,839), and Baden-Württemberg (reach 63,873). These three regions account for the largest share of the active audience.
What other brands do Lily Allen fans also like?
Beyond Lily Allen itself, the audience over-indexes on Absolutely (542.26×), Dan Stevens (170.09×), Lindsay Lohan (116.73×), and Suki Waterhouse (181.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lily Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.