Rascasse Audience Intelligence

Lily Allen Audience in Germany

A data profile of the people who buy, follow and care about Lily Allen in Germany — modelled from more than twelve digital signal sources. Lily Allen has an estimated audience of 509,248 people in Germany.

#110among Singer-songwriter in Germany#2186among Person in Germany#1301in Music & Radio

The average Lily Allen fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kate Beckinsale, Absolutely, Dan Stevens, with strongest over-indexing on Kate Beckinsale (162.08× the country average).

Demographically, the Lily Allen audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lily Allen fan in Germany is balanced, around 29.3 years old, with strong Sports Activity tendencies and a notable affinity for Kate Beckinsale.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lily Allen profile in Germany.

Audience size
509K
in Germany
Gender
47.1%♀
52.9% male
Age
29.3
average years
Country rank
#11558
Person in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lily Allen fans

47.1% are female, 52.9% are male, average age 29.3.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Lily Allen audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age29.3
Estimated audience size509,248
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Lily Allen audience in Germany
Age bracketShare%
16-1954%
20-2916%
30-3910%
40-4913%
50+7%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Lily Allen audience comes from Germany.

Worldwide audience distribution share by country for Lily Allen
CountryShare
United States32.3%
United Kingdom23.0%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lily Allen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lily Allen fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.69×
02Hamburg~10K1.23×
03Sachsen~30K1.04×
04Bremen~4K1.03×
05Nordrhein-Westfalen~100K1.02×
06Hessen~40K1.02×
07Bayern~80K0.99×
08Schleswig-Holstein~20K0.97×
09Brandenburg~10K0.97×
10Niedersachsen~50K0.95×
11Sachsen-Anhalt~10K0.94×
12Baden-Württemberg~60K0.91×
13Thüringen~10K0.89×
14Saarland~5K0.88×
15Mecklenburg-Vorpommern~8K0.83×
16Rheinland-Pfalz~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Lily Allen, Germany
0.74×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lily Allen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lily Allen audience
#·InterestCategoryAffinity×
01AbsolutelyMusic & Radio542.26×
02Paper Towns (film)Movies & TV268.36×
03Melanie Martinez (singer)Music & Radio211.98×
04Suki WaterhouseFashion & Accessoires181.91×
05Adam LambertMusic & Radio173.04×
06Dan StevensMovies & TV170.09×
07OperatorsMusic & Radio165.85×
08Kate BeckinsaleMovies & TV162.08×
09Jessica ChastainMovies & TV142.94×
10Natalie ImbrugliaFashion & Accessoires139.99×
11Shaquille O’NealMusic & Radio131.92×
12Jessica SimpsonMusic & Radio131.92×
13Lindsay LohanMovies & TV116.73×
14Dido (singer)Music & Radio114.86×
15Melanie CMusic & Radio113.69×
16Will PoulterMovies & TV101.36×
17Tapir!Music & Radio84.63×
18Fergie (singer)Movies & TV81.22×
19Jon HammMovies & TV80.66×
20Joan CollinsFashion & Accessoires65.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lily Allen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lily Allen audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.67×
Urban LifestyleOPEN1.35×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lily Allen audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.82×
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lily Allen have in Germany?

Lily Allen has an estimated audience of 509,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lily Allen fans?

47.1% of Lily Allen fans are female, 52.9% are male, with an average age of 29.3 years.

03

Which brands do Lily Allen fans like most?

Lily Allen fans show strongest brand affinity for Kate Beckinsale (162.08×), Absolutely (542.26×), and Dan Stevens (170.09×) over the country average.

04

Where do Lily Allen fans live in Germany?

Lily Allen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lily Allen fans also like?

Beyond Lily Allen itself, the audience over-indexes on Absolutely (542.26×), Dan Stevens (170.09×), Shaquille O’Neal (131.92×), and Lindsay Lohan (116.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Lily Allen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lily Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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