Tapir! Audience in Germany
Tapir! has an estimated audience of 615,349 people in Germany. 51.5% are female, 48.5% are male, average age 35.5. Top brand affinities: Lily Allen, Robin Williams, Kopparbergs Brewery, Mysteryland, Kate Bush.
Top brand affinities include Lily Allen, Robin Williams, Kopparbergs Brewery, with strongest over-indexing on Lily Allen (95.95× the country average). Demographically, the Tapir! audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Tapir! fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 35.5 |
| Estimated audience size | 615,349 |
Audience persona
The typical Tapir! fan in Germany is balanced, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Lily Allen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lily Allen | 95.95× | Music & Radio |
| Robin Williams | 20× | Movies & TV |
| Kopparbergs Brewery | 199.62× | Food & Beverages |
| Mysteryland | 78.05× | Music & Radio |
| Kate Bush | 26.6× | Music & Radio |
| Sziget Festival | 51.02× | Music & Radio |
| Hooters | 41.33× | Food & Beverages |
| Beck | 20× | Music & Radio |
| Thom Yorke | 54.28× | Music & Radio |
| Homebrewing | 20× | Food & Beverages |
| Estrella Damm | 101.4× | Food & Beverages |
| Patti Smith | 28.9× | Music & Radio |
| David Lynch | 19.32× | Movies & TV |
| Andy Samberg | 20× | Movies & TV |
| Genesis (band) | 13.59× | Music & Radio |
| Carlsberg Group | 20× | Food & Beverages |
| Sapporo Brewery | 42.87× | Food & Beverages |
| Ale | 20× | Food & Beverages |
| Rock Werchter | 70.24× | Music & Radio |
| MGMT | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.37 |
| Individualism | JOY | 1.37 |
| Urban Lifestyle | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Germany | 8.4% |
| Indonesia | 6.8% |
See Tapir! audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tapir!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.