Dido (singer) Audience in Germany

Dido (singer) logo

Dido (singer) has an estimated audience of 277,960 people in Germany. 49.5% are female, 50.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Horb am Neckar, Israel, Hormones: The Series, Neon Genesis Evangelion (manga), Preacher (comics).

The average Dido (singer) fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Horb am Neckar, Israel, Hormones: The Series, with strongest over-indexing on Horb am Neckar (32.04× the country average). Demographically, the Dido (singer) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Dido (singer) fans

Demographic split for Dido (singer) audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age39.3
Estimated audience size277,960

Audience persona

The typical Dido (singer) fan in Germany is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Horb am Neckar.

Top regions in Germany

Top regions ranked by reach for Dido (singer) in Germany
RegionReachAffinity
Nordrhein-Westfalen63,3171.04×
Bayern43,7730.98×
Baden-Württemberg35,3930.93×
Niedersachsen28,2771.05×
Hessen22,1131.04×
Sachsen15,0651.11×
Berlin13,1491.06×
Rheinland-Pfalz12,6790.91×
Schleswig-Holstein10,6121.06×
Brandenburg8,3860.97×
Thüringen7,3571.04×
Sachsen-Anhalt6,8220.95×
Hamburg6,5311.04×
Mecklenburg-Vorpommern5,2490.99×
Saarland2,9430.86×
Bremen2,3020.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dido (singer) audience
BrandAffinityCategory
Horb am Neckar32.04×Travel & Leisure
Israel6.69×Travel & Leisure
Hormones: The Series29.52×Movies & TV
Neon Genesis Evangelion (manga)20×Literature
Preacher (comics)20×Literature
Home Delivery7.82×Food & Beverages
Kotka59.5×Travel & Leisure
Whataburger13.12×Food & Beverages
Craiova16.7×Travel & Leisure
Dog breed1.92×Pets & Animals
Home construction1.9×Home & Garden
Hocus Pocus15×Movies & TV
Wedgwood25.44×Home & Garden
Hudson, New York9.41×Travel & Leisure
Progressive rock2.31×Music & Radio
Figure painting (hobby)5.81×Arts & Culture
Este, Veneto3.5×Travel & Leisure
Wim Hof8.34×Sports
Stradivarius1.97×Shopping
Efficiency11.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dido (singer) audience
TraitClusterScore
IndulgenceJOY1.52
Urban LifestyleOPEN1.43
Early Adopter MentalityPOWER1.38
SpiritualityBALANCE1.28
IndividualismJOY1.23
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Dido (singer)
CountryShare
United States23.7%
United Kingdom13.7%
Germany8.8%

See Dido (singer) audiences in other countries

More Pop audiences in Germany

Frequently asked questions

How many fans does Dido (singer) have in Germany?

Dido (singer) has an estimated audience of 277,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dido (singer) fans?

49.5% of Dido (singer) fans are female, 50.5% are male, with an average age of 39.3 years.

Which brands do Dido (singer) fans like most?

Dido (singer) fans show strongest brand affinity for Horb am Neckar (32.04×), Israel (6.69×), and Hormones: The Series (29.52×) over the country average.

Where do Dido (singer) fans live in Germany?

Dido (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,317), Bayern (reach 43,773), and Baden-Württemberg (reach 35,393). These three regions account for the largest share of the active audience.

What other brands do Dido (singer) fans also like?

Beyond Dido (singer) itself, the audience over-indexes on Israel (6.69×), Hormones: The Series (29.52×), Neon Genesis Evangelion (manga) (20×), and Preacher (comics) (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dido (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.