Arrangement Audience in Germany
Arrangement has an estimated audience of 1,702,853 people in Germany. 57.9% are female, 42.1% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nina Chuba, Chester Bennington, Bosse (musician), Western Union, Satire.
The average Arrangement fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nina Chuba, Chester Bennington, Bosse (musician), with strongest over-indexing on Nina Chuba (11.27× the country average). Demographically, the Arrangement audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Arrangement fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.2 |
| Estimated audience size | 1,702,853 |
Audience persona
The typical Arrangement fan in Germany is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Nina Chuba.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 348,911 | 0.94× |
| Bayern | 218,142 | 0.8× |
| Baden-Württemberg | 185,459 | 0.8× |
| Niedersachsen | 165,319 | 1× |
| Hessen | 122,404 | 0.94× |
| Sachsen | 105,066 | 1.26× |
| Rheinland-Pfalz | 84,164 | 0.99× |
| Berlin | 82,060 | 1.08× |
| Brandenburg | 66,703 | 1.26× |
| Schleswig-Holstein | 59,913 | 0.98× |
| Sachsen-Anhalt | 53,760 | 1.22× |
| Thüringen | 50,915 | 1.17× |
| Hamburg | 37,255 | 0.97× |
| Mecklenburg-Vorpommern | 35,146 | 1.08× |
| Saarland | 15,835 | 0.76× |
| Bremen | 11,100 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nina Chuba | 11.27× | Music & Radio |
| Chester Bennington | 17.09× | Music & Radio |
| Bosse (musician) | 19.26× | Music & Radio |
| Western Union | 6.5× | Business & Career |
| Satire | 6.2× | Literature |
| German television comedy | 7.75× | Movies & TV |
| Brigitte Bardot | 8.27× | Movies & TV |
| Real property | 4.98× | Home & Garden |
| No Angels | 9.05× | Music & Radio |
| Sabrina Carpenter | 6.15× | Music & Radio |
| Eskimo Callboy | 11.36× | Music & Radio |
| Allgäu | 6.19× | Travel & Leisure |
| Tagesschau | 1.93× | Movies & TV |
| Kate Bush | 9.95× | Music & Radio |
| Pets | 1.74× | Pets & Animals |
| Alice Cooper (band) | 8.55× | Music & Radio |
| Ross Antony | 6.05× | Movies & TV |
| Automobiles | 1.72× | Cars & Mobility |
| Sunshine Live | 8.32× | Music & Radio |
| Freeware | 2.22× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.09 |
| Quality Awareness | PREMIUM | 1.09 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Taiwan | 5.5% |
| Germany | 5.5% |
See Arrangement audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Arrangement have in Germany?
Arrangement has an estimated audience of 1,702,853 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arrangement fans?
57.9% of Arrangement fans are female, 42.1% are male, with an average age of 43.2 years.
Which brands do Arrangement fans like most?
Arrangement fans show strongest brand affinity for Nina Chuba (11.27×), Chester Bennington (17.09×), and Bosse (musician) (19.26×) over the country average.
Where do Arrangement fans live in Germany?
Arrangement fans in Germany are most concentrated in Nordrhein-Westfalen (reach 348,911), Bayern (reach 218,142), and Baden-Württemberg (reach 185,459). These three regions account for the largest share of the active audience.
What other brands do Arrangement fans also like?
Beyond Arrangement itself, the audience over-indexes on Chester Bennington (17.09×), Bosse (musician) (19.26×), Western Union (6.5×), and Satire (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arrangement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.