Arrangement Audience in United States
Arrangement has an estimated audience of 4,886,757 people in United States. 67.2% are female, 32.8% are male, average age 41.2. Top brand affinities: Whataburger, Progressive rock, Nurse education, Hebe, Women's empowerment.
Top brand affinities include Whataburger, Progressive rock, Nurse education, with strongest over-indexing on Whataburger (1.53× the country average). Demographically, the Arrangement audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Arrangement fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 41.2 |
| Estimated audience size | 4,886,757 |
Audience persona
The typical Arrangement fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.53× | Food & Beverages |
| Progressive rock | 1.51× | Music & Radio |
| Nurse education | 1.52× | Kids & Family |
| Hebe | 2.99× | Home & Garden |
| Women's empowerment | 1.5× | Politics & Society |
| Layne Staley | 1.7× | Music & Radio |
| Janitor | 1.63× | Home & Garden |
| Al Ahly SC | 2.12× | Sports |
| Solo climbing | 1.62× | Sports |
| Brunello Cucinelli | 1.78× | Fashion & Accessoires |
| Alaskan Husky | 3.2× | Pets & Animals |
| Software widget | 2.88× | Technology & Electronics |
| Final Fantasy VII (Famicom) | 2.49× | Games |
| Further education | 1.67× | Kids & Family |
| Certified diabetes educator | 2.21× | Business & Career |
| Hattiesburg, Mississippi | 1.63× | Travel & Leisure |
| Cockpit | 1.5× | Travel & Leisure |
| Cachorros | 1.99× | Pets & Animals |
| Príncipe | 1.76× | Travel & Leisure |
| International University of Business Agriculture and Technology | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Quality Awareness | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.31 |
| Travelling | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.23 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Taiwan | 5.5% |
| Germany | 5.5% |
See Arrangement audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Arrangement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.