Tableware Audience in United States

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Tableware has an estimated audience of 18,459,735 people in United States. 71.1% are female, 28.9% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Friendship, Fox News Channel, Nordstrom rack, Hobby Lobby.

The average Tableware fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Friendship, Fox News Channel, with strongest over-indexing on Yahoo!奇摩名人娛樂 (2.56× the country average). Demographically, the Tableware audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Tableware fans

Demographic split for Tableware audience in United States
MetricValue
Female71.1%
Male28.9%
Average age44.1
Estimated audience size18,459,735

Audience persona

The typical Tableware fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Tableware in United States
RegionReachAffinity
California3,993,0261.97×
New York2,025,9191.96×
Texas1,585,9371×
Florida1,323,6411.06×
Illinois847,4131.38×
Georgia605,3811.06×
New Jersey572,5821.22×
Pennsylvania555,8080.89×
North Carolina522,7830.94×
Virginia513,2751.14×
Ohio495,7490.87×
Washington483,3651.31×
Massachusetts451,5381.24×
Michigan436,4750.9×
Arizona356,3350.95×
Tennessee347,6060.94×
Oregon317,3501.5×
Indiana312,0480.93×
Maryland300,5430.95×
Missouri289,1820.97×
Minnesota262,2700.99×
Colorado250,5630.86×
South Carolina245,7240.88×
Wisconsin222,0090.8×
Alabama201,4100.78×
Connecticut187,6501.01×
Nevada179,3621×
Kentucky174,9050.76×
Oklahoma171,5940.84×
Louisiana159,9280.67×
Iowa148,0810.97×
Kansas142,5350.98×
Arkansas140,9960.93×
Utah139,4400.84×
Mississippi109,3340.72×
Hawaii89,8961.13×
Washington, District of Columbia85,3811.54×
Idaho80,6620.87×
Nebraska77,5240.84×
New Mexico70,1080.76×
Rhode Island60,2311.03×
West Virginia58,2320.68×
Maine57,8790.88×
New Hampshire57,5770.79×
Montana45,5920.89×
Alaska37,7720.96×
Delaware37,3420.73×
Vermont36,4561.12×
South Dakota32,5010.76×
North Dakota29,2110.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tableware audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂2.56×Internet & Social Media
Friendship1.88×Kids & Family
Fox News Channel1.54×Movies & TV
Nordstrom rack2.47×Fashion & Accessoires
Hobby Lobby1.88×Home & Garden
The Gilded Age2.44×Movies & TV
Cutlery3.98×Home & Garden
Costco1.7×Shopping
Christmas tree2.74×Kids & Family
Farmhouse2.9×Travel & Leisure
Breaking news1.52×Movies & TV
United States Postal Service1.68×Business & Career
Handicraft1.61×Home & Garden
Garden1.51×Home & Garden
Cookware and bakeware2.39×Home & Garden
Grandparent2×Kids & Family
MSN1.61×News
Bedding2.41×Home & Garden
QVC2.91×Movies & TV
Microwave oven2.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tableware audience
TraitClusterScore
IndulgenceJOY1.76
DIY MentalityTHRILL1.66
SustainabilityBALANCE1.64
Price SensitivityPREMIUM1.52
Quality AwarenessPREMIUM1.49
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Tableware
CountryShare
United States18.2%
Japan11.2%
Italy4.6%

See Tableware audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tableware have in United States?

Tableware has an estimated audience of 18,459,735 people in United States, concentrated in California and New York.

What is the gender split and age of Tableware fans?

71.1% of Tableware fans are female, 28.9% are male, with an average age of 44.1 years.

Which brands do Tableware fans like most?

Tableware fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.56×), Friendship (1.88×), and Fox News Channel (1.54×) over the country average.

Where do Tableware fans live in United States?

Tableware fans in United States are most concentrated in California (reach 3,993,026), New York (reach 2,025,919), and Texas (reach 1,585,937). These three regions account for the largest share of the active audience.

What other brands do Tableware fans also like?

Beyond Tableware itself, the audience over-indexes on Friendship (1.88×), Fox News Channel (1.54×), Nordstrom rack (2.47×), and Hobby Lobby (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.