Tableware Audience in Germany
Tableware has an estimated audience of 3,133,436 people in Germany. 74.3% are female, 25.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rosenthal, Leonardo, Kitchen utensil, Cookware and bakeware, WMF.
The average Tableware fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rosenthal, Leonardo, Kitchen utensil, with strongest over-indexing on Rosenthal (18.39× the country average). Demographically, the Tableware audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Tableware fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 42.3 |
| Estimated audience size | 3,133,436 |
Audience persona
The typical Tableware fan in Germany is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Rosenthal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 837,218 | 1.22× |
| Niedersachsen | 493,320 | 1.62× |
| Bayern | 417,701 | 0.83× |
| Baden-Württemberg | 378,615 | 0.89× |
| Rheinland-Pfalz | 204,151 | 1.3× |
| Hessen | 197,783 | 0.83× |
| Schleswig-Holstein | 161,792 | 1.44× |
| Sachsen | 87,636 | 0.57× |
| Sachsen-Anhalt | 86,493 | 1.07× |
| Berlin | 86,106 | 0.61× |
| Brandenburg | 82,802 | 0.85× |
| Thüringen | 73,238 | 0.92× |
| Mecklenburg-Vorpommern | 60,056 | 1× |
| Hamburg | 52,159 | 0.74× |
| Saarland | 44,278 | 1.15× |
| Bremen | 25,876 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rosenthal | 18.39× | Home & Garden |
| Leonardo | 20.32× | Home & Garden |
| Kitchen utensil | 7.6× | Home & Garden |
| Cookware and bakeware | 7.98× | Home & Garden |
| WMF | 9.65× | Home & Garden |
| Nightlight | 15.03× | Travel & Leisure |
| Sleeping positions | 19.24× | Health |
| Voice command device | 19.42× | Technology & Electronics |
| Seltmann Weiden | 18.39× | Home & Garden |
| Plate (dishware) | 14.46× | Home & Garden |
| Cutlery | 8.18× | Home & Garden |
| Discount stores | 1.77× | Shopping |
| Gala | 2.06× | News |
| Wetter.com | 2.06× | Home & Garden |
| Bauhaus | 1.92× | Shopping |
| Crochet | 3.34× | Home & Garden |
| QVC | 2.81× | Movies & TV |
| IKEA | 1.73× | Home & Garden |
| Living room | 2.46× | Home & Garden |
| Knitting | 2.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2 |
| DIY Mentality | THRILL | 1.99 |
| Sustainability | BALANCE | 1.87 |
| Quality Awareness | PREMIUM | 1.8 |
| Creativity | OPEN | 1.76 |
| Indulgence | JOY | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 11.2% |
| Italy | 4.6% |
See Tableware audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tableware have in Germany?
Tableware has an estimated audience of 3,133,436 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Tableware fans?
74.3% of Tableware fans are female, 25.7% are male, with an average age of 42.3 years.
Which brands do Tableware fans like most?
Tableware fans show strongest brand affinity for Rosenthal (18.39×), Leonardo (20.32×), and Kitchen utensil (7.6×) over the country average.
Where do Tableware fans live in Germany?
Tableware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 837,218), Niedersachsen (reach 493,320), and Bayern (reach 417,701). These three regions account for the largest share of the active audience.
What other brands do Tableware fans also like?
Beyond Tableware itself, the audience over-indexes on Leonardo (20.32×), Kitchen utensil (7.6×), Cookware and bakeware (7.98×), and WMF (9.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.