Rascasse Audience Intelligence

Tableware Audience in Germany

A data profile of the people who buy, follow and care about Tableware in Germany — modelled from more than twelve digital signal sources. Tableware has an estimated audience of 3,133,436 people in Germany.

#1227among Topic in Germany#102in Food & Beverages

The average Tableware fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Rosenthal, Leonardo, Kitchen utensil, with strongest over-indexing on Rosenthal (18.39× the country average).

Demographically, the Tableware audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tableware fan in Germany is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Rosenthal.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tableware profile in Germany.

Audience size
3.1M
in Germany
Gender
74.3%♀
25.7% male
Age
42.3
average years
Country rank
#2000
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tableware fans

74.3% are female, 25.7% are male, average age 42.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Tableware audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age42.3
Estimated audience size3,133,436
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Tableware audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Tableware audience comes from Germany.

Worldwide audience distribution share by country for Tableware
CountryShare
United States18.2%
Japan11.2%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tableware audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tableware fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K1.53×
02Schleswig-Holstein~100K1.31×
03Rheinland-Pfalz~200K1.19×
04Saarland~50K1.18×
05Nordrhein-Westfalen~800K1.13×
06Sachsen-Anhalt~90K1.06×
07Bremen~30K1.04×
08Mecklenburg-Vorpommern~60K1.03×
09Thüringen~80K0.96×
10Berlin~100K0.93×
11Hessen~200K0.92×
12Brandenburg~90K0.90×
13Baden-Württemberg~400K0.86×
14Hamburg~60K0.86×
15Bayern~400K0.82×
16Sachsen~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Tableware, Germany
0.69×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tableware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tableware audience
#·InterestCategoryAffinity×
01LeonardoHome & Garden20.32×
02Voice command deviceTechnology & Electronics19.42×
03Sleeping positionsHealth19.24×
04RosenthalHome & Garden18.39×
05Seltmann WeidenHome & Garden18.39×
06NightlightTravel & Leisure15.03×
07Plate (dishware)Home & Garden14.46×
08WMFHome & Garden9.65×
09CutleryHome & Garden8.18×
10Cookware and bakewareHome & Garden7.98×
11Kitchen utensilHome & Garden7.60×
12TableclothHome & Garden7.41×
13CrochetHome & Garden3.34×
14QVCMovies & TV2.81×
15KnittingHome & Garden2.79×
16ChairHome & Garden2.50×
17Living roomHome & Garden2.46×
18BauhausShopping1.92×
19Discount storesShopping1.77×
20IKEAHome & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tableware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tableware audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.99×
Quality AwarenessPREMIUM1.83×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tableware audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Risk AppetiteTHRILL0.91×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tableware have in Germany?

Tableware has an estimated audience of 3,133,436 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Tableware fans?

74.3% of Tableware fans are female, 25.7% are male, with an average age of 42.3 years.

03

Which brands do Tableware fans like most?

Tableware fans show strongest brand affinity for Rosenthal (18.39×), Leonardo (20.32×), and Kitchen utensil (7.6×) over the country average.

04

Where do Tableware fans live in Germany?

Tableware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Niedersachsen (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tableware fans also like?

Beyond Tableware itself, the audience over-indexes on Leonardo (20.32×), Kitchen utensil (7.6×), Cookware and bakeware (7.98×), and WMF (9.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Tableware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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