Voice command device Audience in Germany
Voice command device has an estimated audience of 274,646 people in Germany. 41.0% are female, 59.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, CAC 40, Unique Gifts, Stradivarius, Erasmus+.
The average Voice command device fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, CAC 40, Unique Gifts, with strongest over-indexing on Cocktail (2.14× the country average). Demographically, the Voice command device audience skews more male with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Voice command device fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 43.4 |
| Estimated audience size | 274,646 |
Audience persona
The typical Voice command device fan in Germany is more male, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,254 | 1.09× |
| Bayern | 44,425 | 1.01× |
| Baden-Württemberg | 40,243 | 1.07× |
| Niedersachsen | 29,847 | 1.12× |
| Hessen | 19,602 | 0.94× |
| Rheinland-Pfalz | 14,842 | 1.08× |
| Sachsen | 14,504 | 1.08× |
| Schleswig-Holstein | 9,843 | 1× |
| Berlin | 9,565 | 0.78× |
| Brandenburg | 9,512 | 1.12× |
| Thüringen | 7,700 | 1.1× |
| Sachsen-Anhalt | 7,239 | 1.02× |
| Mecklenburg-Vorpommern | 5,877 | 1.12× |
| Hamburg | 5,448 | 0.88× |
| Saarland | 2,991 | 0.89× |
| Bremen | 1,706 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.14× | Food & Beverages |
| CAC 40 | 1.9× | Business & Career |
| Unique Gifts | 1.71× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Erasmus+ | 7.88× | Business & Career |
| Haberler | 1.51× | News |
| Turner & Hooch | 21.79× | Movies & TV |
| Israel | 2.11× | Travel & Leisure |
| Pordenone | 13.75× | Travel & Leisure |
| Christmas Gift | 1.69× | Kids & Family |
| Birthday Gifts | 1.62× | Kids & Family |
| Abancay | 16.54× | Travel & Leisure |
| Assisi | 5.5× | Travel & Leisure |
| Leverage (TV series) | 5.11× | Movies & TV |
| Stucco | 2.01× | Home & Garden |
| Kapook | 21.3× | News |
| Vijesti.ba | 2.85× | News |
| Eden Lake | 3.06× | Movies & TV |
| MK | 1.75× | Music & Radio |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.21 |
| Quality Awareness | PREMIUM | 1.92 |
| Early Adopter Mentality | POWER | 1.83 |
| Convenience Orientation | PREMIUM | 1.79 |
| Need for Security | CONSERVATISM | 1.75 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Italy | 9.2% |
| United Kingdom | 9.2% |
See Voice command device audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Voice command device have in Germany?
Voice command device has an estimated audience of 274,646 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Voice command device fans?
41.0% of Voice command device fans are female, 59.0% are male, with an average age of 43.4 years.
Which brands do Voice command device fans like most?
Voice command device fans show strongest brand affinity for Cocktail (2.14×), CAC 40 (1.9×), and Unique Gifts (1.71×) over the country average.
Where do Voice command device fans live in Germany?
Voice command device fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,254), Bayern (reach 44,425), and Baden-Württemberg (reach 40,243). These three regions account for the largest share of the active audience.
What other brands do Voice command device fans also like?
Beyond Voice command device itself, the audience over-indexes on CAC 40 (1.9×), Unique Gifts (1.71×), Stradivarius (1.97×), and Erasmus+ (7.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voice command device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.