Rascasse Audience Intelligence

Voice command device Audience in Germany

A data profile of the people who buy, follow and care about Voice command device in Germany — modelled from more than twelve digital signal sources. Voice command device has an estimated audience of 274,646 people in Germany.

#6465among Topic in Germany#714in Technology & Electronics

The average Voice command device fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tableware, Siri, Moodle, with strongest over-indexing on Tableware (19.42× the country average).

Demographically, the Voice command device audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Voice command device fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Tableware.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voice command device profile in Germany.

Audience size
275K
in Germany
Gender
41.0%♀
59.0% male
Age
43.4
average years
Country rank
#18511
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voice command device fans

41.0% are female, 59.0% are male, average age 43.4.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Voice command device audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age43.4
Estimated audience size274,646
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Voice command device audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4925%
50+26%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Voice command device audience comes from Germany.

Worldwide audience distribution share by country for Voice command device
CountryShare
United States27.7%
Italy9.2%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voice command device audience in Germany is strongest.

Fig. 05

Top regions by affinity

Voice command device fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~8K1.12×
02Mecklenburg-Vorpommern~6K1.10×
03Niedersachsen~30K1.09×
04Rheinland-Pfalz~10K1.07×
05Sachsen~10K1.06×
06Nordrhein-Westfalen~60K1.04×
07Brandenburg~9K1.04×
08Baden-Württemberg~40K1.03×
09Schleswig-Holstein~10K1.02×
10Sachsen-Anhalt~7K1.02×
11Saarland~3K1.00×
12Bayern~40K0.96×
13Hessen~20K0.94×
14Bremen~2K0.94×
15Hamburg~6K0.90×
16Berlin~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Voice command device, Germany
0.82×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voice command device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voice command device audience
#·InterestCategoryAffinity×
01SiriTechnology & Electronics36.03×
02Speech recognitionTechnology & Electronics34.29×
03HomePodTechnology & Electronics30.94×
04Virtual assistantTechnology & Electronics19.60×
05TablewareFood & Beverages19.42×
06Internet of ThingsBusiness & Career16.16×
07Google TrendsInternet & Social Media16.11×
08PatreonInternet & Social Media12.68×
09Kate BeckinsaleMovies & TV12.18×
10MoodleTechnology & Electronics11.29×
11McCaféFood & Beverages8.95×
12Smart deviceTechnology & Electronics7.85×
13Desktop computersTechnology & Electronics7.58×
14Photovoltaic systemHome & Garden6.64×
15PhotovoltaicsHome & Garden5.39×
16Efficient energy useTechnology & Electronics5.14×
17Solar powerHome & Garden4.48×
18FamilyKids & Family4.01×
19EmailTechnology & Electronics3.89×
20GermanyTravel & Leisure2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voice command device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voice command device audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.00×
Quality AwarenessPREMIUM1.95×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voice command device audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
CreativityOPEN0.73×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voice command device have in Germany?

Voice command device has an estimated audience of 274,646 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Voice command device fans?

41.0% of Voice command device fans are female, 59.0% are male, with an average age of 43.4 years.

03

Which brands do Voice command device fans like most?

Voice command device fans show strongest brand affinity for Tableware (19.42×), Siri (36.03×), and Moodle (11.29×) over the country average.

04

Where do Voice command device fans live in Germany?

Voice command device fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Voice command device fans also like?

Beyond Voice command device itself, the audience over-indexes on Siri (36.03×), Moodle (11.29×), Family (4.01×), and Virtual assistant (19.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Voice command device audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Voice command device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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