Voice command device Audience in United States

Voice command device logo

Voice command device has an estimated audience of 1,281,647 people in United States. 44.6% are female, 55.4% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Netgear, Staples (Canada), Office 365, Best Buy.

The average Voice command device fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Netgear, Staples (Canada), with strongest over-indexing on Kia Sportage (21.52× the country average). Demographically, the Voice command device audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Voice command device fans

Demographic split for Voice command device audience in United States
MetricValue
Female44.6%
Male55.4%
Average age41.1
Estimated audience size1,281,647

Audience persona

The typical Voice command device fan in United States is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Voice command device in United States
RegionReachAffinity
California46,7390.33×
Texas27,6800.25×
New York25,6090.36×
Florida24,2090.28×
Mississippi19,8161.88×
Kentucky18,4841.15×
Louisiana17,6191.07×
Arkansas17,6041.67×
Oklahoma17,2161.21×
Arizona16,6840.64×
Pennsylvania16,6110.38×
Alabama16,4000.92×
Indiana16,3740.7×
West Virginia16,3592.74×
Michigan16,2560.49×
Missouri16,1010.78×
Tennessee15,6240.61×
Illinois15,5800.36×
Iowa15,5401.47×
South Carolina15,5120.8×
Kansas15,1101.5×
Idaho15,1072.35×
Georgia15,1020.38×
Hawaii14,4312.62×
Massachusetts14,2990.57×
Connecticut14,2771.11×
North Carolina14,0540.36×
Ohio13,9970.35×
Wisconsin13,8600.72×
New Jersey13,7210.42×
New Hampshire13,4792.67×
Nebraska13,1992.05×
New Mexico13,1302.04×
Nevada13,0881.06×
Oregon12,9210.88×
Utah12,8431.12×
Virginia12,7600.41×
Maryland12,6960.58×
Minnesota12,3830.67×
Washington11,9640.47×
Colorado11,9300.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Voice command device audience
BrandAffinityCategory
Kia Sportage21.52×Cars & Mobility
Netgear30.14×Technology & Electronics
Staples (Canada)5.07×Business & Career
Office 3659.5×Technology & Electronics
Best Buy3.6×Shopping
Google Drive3.57×Technology & Electronics
Sonos16.97×Technology & Electronics
Amazon Echo14.7×Technology & Electronics
Home automation5.73×Technology & Electronics
Houston Astros5.83×Sports
Kitchenware3.84×Home & Garden
Skullcandy15.99×Technology & Electronics
MSN2.66×News
Smart device5.69×Technology & Electronics
Livemusic3.11×Music & Radio
Honda HR-V14.35×Cars & Mobility
IHeartRadio4.45×Music & Radio
Roomba11.94×Technology & Electronics
Home cinema5.64×Technology & Electronics
Ecobee17.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Voice command device audience
TraitClusterScore
Early Adopter MentalityPOWER2.42
IndulgenceJOY2.28
Convenience OrientationPREMIUM2.13
Design AffinityPREMIUM1.92
Family OrientationCONSERVATISM1.79
Luxury OrientationPREMIUM1.78

Worldwide distribution

Worldwide audience distribution share by country for Voice command device
CountryShare
United States27.7%
Italy9.2%
United Kingdom9.2%

See Voice command device audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Voice command device have in United States?

Voice command device has an estimated audience of 1,281,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Voice command device fans?

44.6% of Voice command device fans are female, 55.4% are male, with an average age of 41.1 years.

Which brands do Voice command device fans like most?

Voice command device fans show strongest brand affinity for Kia Sportage (21.52×), Netgear (30.14×), and Staples (Canada) (5.07×) over the country average.

Where do Voice command device fans live in United States?

Voice command device fans in United States are most concentrated in California (reach 46,739), Texas (reach 27,680), and New York (reach 25,609). These three regions account for the largest share of the active audience.

What other brands do Voice command device fans also like?

Beyond Voice command device itself, the audience over-indexes on Netgear (30.14×), Staples (Canada) (5.07×), Office 365 (9.5×), and Best Buy (3.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Voice command device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.