Rascasse Audience Intelligence

Voice command device Audience in United States

A data profile of the people who buy, follow and care about Voice command device in United States — modelled from more than twelve digital signal sources. Voice command device has an estimated audience of 1,281,647 people in United States.

#7844among Topic in United States#659in Technology & Electronics

The average Voice command device fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home automation, Sonos, Netgear, with strongest over-indexing on Home automation (14.47× the country average).

Demographically, the Voice command device audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Voice command device fan in United States is more male, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Home automation.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voice command device profile in United States.

Audience size
1.3M
in United States
Gender
44.6%♀
55.4% male
Age
41.1
average years
Country rank
#19902
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voice command device fans

44.6% are female, 55.4% are male, average age 41.1.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Voice command device audience in United States
MetricValue
Female44.6%
Male55.4%
Average age41.1
Estimated audience size1,281,647
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Voice command device audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Voice command device audience comes from United States.

Worldwide audience distribution share by country for Voice command device
CountryShare
United States27.7%
Italy9.2%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voice command device audience in United States is strongest.

Fig. 05

Top regions by affinity

Voice command device fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~8K1.26×
02New Hampshire~6K1.20×
03Idaho~8K1.19×
04Hawaii~6K1.17×
05New Mexico~7K1.15×
06Mississippi~10K1.14×
07Nebraska~7K1.14×
08Kansas~10K1.11×
09Iowa~10K1.10×
10Arkansas~10K1.09×
11Maine~5K1.08×
12Oklahoma~10K1.05×
13Delaware~4K1.03×
14Connecticut~10K1.02×
15Alabama~20K1.01×
16Louisiana~20K1.01×
17Washington, District of Columbia~4K1.01×
18Alaska~3K1.01×
19North Dakota~3K1.01×
20Kentucky~20K1.00×
21Nevada~10K1.00×
22Utah~10K1.00×
23Rhode Island~4K1.00×
24Montana~4K1.00×
25South Dakota~3K1.00×
26South Carolina~20K0.98×
27Oregon~10K0.98×
28Wisconsin~20K0.97×
29Tennessee~20K0.96×
30Missouri~20K0.96×
31Maryland~20K0.95×
32Minnesota~20K0.95×
33Indiana~20K0.94×
34Colorado~20K0.94×
35Arizona~20K0.93×
36Washington~20K0.92×
37Massachusetts~20K0.92×
38Michigan~30K0.91×
39Virginia~30K0.91×
40Ohio~40K0.90×
41Georgia~40K0.90×
42New Jersey~30K0.90×
43North Carolina~30K0.89×
44Pennsylvania~40K0.88×
45Illinois~40K0.87×
46Florida~70K0.82×
47New York~60K0.81×
48Texas~90K0.79×
49California~100K0.72×
50Wyoming0.00×
Fig. 06

Affinity by region

Affinity by region — Voice command device, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voice command device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voice command device audience
#·InterestCategoryAffinity×
01NetgearTechnology & Electronics32.83×
02SonosTechnology & Electronics25.31×
03Smoke detectorHome & Garden21.64×
04Home automationTechnology & Electronics14.47×
05Amazon EchoTechnology & Electronics11.52×
06Wearable technologyTechnology & Electronics9.57×
07Office 365Technology & Electronics8.74×
08Hybrid electric vehicleCars & Mobility8.42×
09Sustainable energyHome & Garden7.50×
10SmartwatchTechnology & Electronics6.06×
11Renewable energyBusiness & Career5.53×
12First class travelTravel & Leisure4.44×
13FedExBusiness & Career4.14×
14Solar energyHome & Garden4.00×
15KitchenwareHome & Garden3.44×
16Mortgage loansBusiness & Career3.38×
17InnovationBusiness & Career3.30×
18Vehicle insuranceCars & Mobility3.28×
19Google DriveTechnology & Electronics3.26×
20Best BuyShopping2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voice command device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voice command device audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.10×
IndulgenceJOY3.04×
Family OrientationCONSERVATISM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voice command device audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
Community OrientationOPEN0.75×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voice command device have in United States?

Voice command device has an estimated audience of 1,281,647 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Voice command device fans?

44.6% of Voice command device fans are female, 55.4% are male, with an average age of 41.1 years.

03

Which brands do Voice command device fans like most?

Voice command device fans show strongest brand affinity for Home automation (14.47×), Sonos (25.31×), and Netgear (32.83×) over the country average.

04

Where do Voice command device fans live in United States?

Voice command device fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Voice command device fans also like?

Beyond Voice command device itself, the audience over-indexes on Sonos (25.31×), Netgear (32.83×), Sustainable energy (7.5×), and Renewable energy (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Voice command device audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Voice command device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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