Amazon Echo Audience in United States

Amazon Echo logo

Amazon Echo has an estimated audience of 2,558,040 people in United States. 50.3% are female, 49.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Menards, AutoZone, Home construction, Kohl's, Wearable technology.

The average Amazon Echo fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, AutoZone, Home construction, with strongest over-indexing on Menards (3.01× the country average). Demographically, the Amazon Echo audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Amazon Echo fans

Demographic split for Amazon Echo audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.0
Estimated audience size2,558,040

Audience persona

The typical Amazon Echo fan in United States is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Amazon Echo in United States
RegionReachAffinity
California276,2830.98×
Texas234,2771.07×
Florida174,5871.01×
New York160,3921.12×
Illinois94,1361.1×
Pennsylvania93,7251.09×
Ohio92,5511.17×
North Carolina87,5591.14×
Georgia85,6201.09×
Michigan70,7591.06×
New Jersey70,3491.08×
Virginia67,5001.08×
Washington56,1841.09×
Massachusetts53,0181.05×
Tennessee52,6661.03×
Indiana52,1901.12×
Arizona48,4810.93×
Missouri46,0711.12×
Maryland45,9681.05×
South Carolina43,2631.12×
Wisconsin42,6851.11×
Minnesota36,9371.01×
Colorado36,5690.91×
Kentucky34,3571.07×
Alabama33,3040.93×
Louisiana31,4810.95×
Oregon28,6680.98×
Connecticut28,6601.12×
Oklahoma28,5861.01×
Iowa24,6611.17×
Nevada22,0000.89×
Kansas21,9811.09×
Arkansas21,4701.02×
Mississippi20,3820.97×
Utah19,5140.85×
West Virginia12,9801.09×
Nebraska12,9561.01×
Idaho11,4980.9×
New Mexico10,9970.86×
New Hampshire10,2991.02×
Maine8,7540.96×
Hawaii8,4390.77×
Rhode Island7,4590.92×
Delaware7,3301.04×
Washington, District of Columbia6,1830.8×
Montana6,0640.85×
South Dakota5,3250.9×
North Dakota5,3051.01×
Alaska4,2220.77×
Vermont3,6490.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Echo audience
BrandAffinityCategory
Menards3.01×Home & Garden
AutoZone2.24×Cars & Mobility
Home construction2.75×Home & Garden
Kohl's1.75×Shopping
Wearable technology5.53×Technology & Electronics
Lowe's1.65×Shopping
Google Home10.17×Technology & Electronics
Smart device4.15×Technology & Electronics
Google Maps1.7×Internet & Social Media
Hobby Lobby1.65×Home & Garden
Best Buy1.69×Shopping
Aldi1.67×Shopping
Costco1.55×Shopping
Voice command device11.52×Technology & Electronics
Advance Auto Parts2.61×Cars & Mobility
Texas Roadhouse1.65×Food & Beverages
Wells Fargo1.56×Business & Career
Home repair1.72×Home & Garden
Wingstop1.68×Food & Beverages
Staples Inc.1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Echo audience
TraitClusterScore
IndulgenceJOY1.78
Family OrientationCONSERVATISM1.42
Price SensitivityPREMIUM1.4
Design AffinityPREMIUM1.38
Convenience OrientationPREMIUM1.3
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Amazon Echo
CountryShare
United States45.9%
United Kingdom8.9%
Germany8.2%

See Amazon Echo audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Amazon Echo have in United States?

Amazon Echo has an estimated audience of 2,558,040 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Echo fans?

50.3% of Amazon Echo fans are female, 49.7% are male, with an average age of 44.0 years.

Which brands do Amazon Echo fans like most?

Amazon Echo fans show strongest brand affinity for Menards (3.01×), AutoZone (2.24×), and Home construction (2.75×) over the country average.

Where do Amazon Echo fans live in United States?

Amazon Echo fans in United States are most concentrated in California (reach 276,283), Texas (reach 234,277), and Florida (reach 174,587). These three regions account for the largest share of the active audience.

What other brands do Amazon Echo fans also like?

Beyond Amazon Echo itself, the audience over-indexes on AutoZone (2.24×), Home construction (2.75×), Kohl's (1.75×), and Wearable technology (5.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Echo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.