Rascasse Audience Intelligence

Amazon Echo Target Market in United States

A data profile of the people who buy, follow and care about Amazon Echo in United States — modelled from more than twelve digital signal sources. Amazon Echo has an estimated audience of 2,556,021 people in United States.

#1177among Brand in United States#438in Technology & Electronics

The average Amazon Echo fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, AutoZone, Home construction, with strongest over-indexing on Menards (3.01× the country average).

Demographically, the Amazon Echo audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Echo fan in United States is balanced, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Menards.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Echo profile in United States.

Audience size
2.6M
in United States
Gender
50.3%♀
49.7% male
Age
44.0
average years
Country rank
#11716
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amazon Echo

50.3% are female, 49.7% are male, average age 44.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Amazon Echo audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.0
Estimated audience size2,556,021
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Amazon Echo audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4922%
50+31%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Amazon Echo audience comes from United States.

Worldwide audience distribution share by country for Amazon Echo
CountryShare
United States42.5%
United Kingdom8.3%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Echo audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Echo customers by region in United States
#RegionReachAffinity×
01Iowa~20K1.16×
02West Virginia~10K1.14×
03Connecticut~30K1.12×
04Ohio~90K1.10×
05Missouri~40K1.09×
06Wisconsin~40K1.09×
07Kentucky~30K1.09×
08Pennsylvania~90K1.08×
09South Carolina~40K1.08×
10Kansas~20K1.08×
11Washington~50K1.07×
12Indiana~50K1.07×
13North Carolina~80K1.06×
14New Jersey~70K1.06×
15Nebraska~10K1.06×
16North Dakota~6K1.06×
17Illinois~90K1.05×
18Arkansas~20K1.05×
19New York~100K1.04×
20Georgia~80K1.04×
21Virginia~60K1.04×
22New Hampshire~10K1.04×
23Texas~200K1.03×
24Michigan~70K1.03×
25Alabama~40K1.03×
26Mississippi~20K1.03×
27Delaware~7K1.03×
28Tennessee~50K1.02×
29Massachusetts~50K1.02×
30Maryland~40K1.02×
31Minnesota~40K1.02×
32Oklahoma~30K1.02×
33Maine~9K1.02×
34Florida~200K1.00×
35Louisiana~30K1.00×
36Rhode Island~8K0.97×
37South Dakota~6K0.97×
38California~300K0.95×
39Arizona~50K0.93×
40Oregon~30K0.93×
41Idaho~10K0.92×
42Vermont~4K0.92×
43Montana~6K0.91×
44Nevada~20K0.90×
45New Mexico~10K0.88×
46Alaska~5K0.88×
47Colorado~40K0.87×
48Utah~20K0.84×
49Hawaii~9K0.81×
50Washington, District of Columbia~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Amazon Echo, United States
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Echo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Echo audience
#·InterestCategoryAffinity×
01Voice command deviceTechnology & Electronics11.52×
02Google HomeTechnology & Electronics10.17×
03Wearable technologyTechnology & Electronics5.53×
04Smart deviceTechnology & Electronics4.15×
05MenardsHome & Garden3.01×
06Home constructionHome & Garden2.75×
07Advance Auto PartsCars & Mobility2.61×
08AutoZoneCars & Mobility2.24×
09Staples Inc.Business & Career1.87×
10Kohl'sShopping1.75×
11Home repairHome & Garden1.72×
12Sam's ClubShopping1.71×
13Google MapsInternet & Social Media1.70×
14Best BuyShopping1.69×
15WingstopFood & Beverages1.68×
16AldiShopping1.67×
17Hobby LobbyHome & Garden1.65×
18Texas RoadhouseFood & Beverages1.65×
19Wells FargoBusiness & Career1.56×
20CostcoShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Echo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Echo audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.50×
Convenience OrientationPREMIUM1.49×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Echo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
ExtroversionTHRILL0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amazon Echo's target market in United States?

Amazon Echo's target market in United States covers an estimated 2,556,021 people, concentrated in California and Texas.

02

What is the gender split and age of Amazon Echo customers?

50.3% of the Amazon Echo audience are female, 49.7% are male, with an average age of 44.0 years.

03

Which brands do Amazon Echo fans like most?

Amazon Echo fans show strongest brand affinity for Menards (3.01×), AutoZone (2.24×), and Home construction (2.75×) over the country average.

04

Where do Amazon Echo fans live in United States?

Amazon Echo fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Echo fans also like?

Beyond Amazon Echo itself, the audience over-indexes on AutoZone (2.24×), Home construction (2.75×), Kohl's (1.75×), and Wearable technology (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Amazon Echo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Echo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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