Rascasse Audience Intelligence

Google Home Target Market in United States

A data profile of the people who buy, follow and care about Google Home in United States — modelled from more than twelve digital signal sources. Google Home has an estimated audience of 1,926,187 people in United States.

#1506among Brand in United States#525in Technology & Electronics

The average Google Home fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart device, NASDAQ, Amazon Echo, with strongest over-indexing on Smart device (7.34× the country average).

Demographically, the Google Home audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Home fan in United States is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Smart device.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Home profile in United States.

Audience size
1.9M
in United States
Gender
47.1%♀
52.9% male
Age
37.4
average years
Country rank
#14658
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Home

47.1% are female, 52.9% are male, average age 37.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Google Home audience in United States
MetricValue
Female47.1%
Male52.9%
Average age37.4
Estimated audience size1,926,187
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Google Home audience in United States
Age bracketShare%
16-1917%
20-2928%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Google Home audience comes from United States.

Worldwide audience distribution share by country for Google Home
CountryShare
United States24.9%
France8.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Home audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Home customers by region in United States
#RegionReachAffinity×
01North Carolina~60K1.18×
02Utah~20K1.18×
03California~200K1.17×
04Missouri~30K1.17×
05New Jersey~50K1.15×
06New Hampshire~8K1.14×
07Texas~200K1.13×
08Georgia~60K1.12×
09Virginia~50K1.12×
10Colorado~30K1.12×
11Alabama~30K1.10×
12Florida~100K1.09×
13Massachusetts~40K1.08×
14Arkansas~20K1.08×
15Nebraska~10K1.08×
16Kansas~20K1.06×
17Washington~40K1.05×
18Maryland~30K1.04×
19Tennessee~40K1.03×
20Connecticut~20K1.02×
21Nevada~20K1.02×
22New York~100K1.00×
23Illinois~60K1.00×
24South Carolina~30K1.00×
25Louisiana~20K1.00×
26Maine~7K1.00×
27Vermont~3K1.00×
28Oklahoma~20K0.98×
29Oregon~20K0.97×
30New Mexico~9K0.97×
31Washington, District of Columbia~5K0.97×
32Rhode Island~6K0.96×
33Ohio~50K0.95×
34Kentucky~20K0.95×
35West Virginia~8K0.95×
36Michigan~40K0.94×
37Wisconsin~30K0.94×
38Minnesota~20K0.94×
39Iowa~10K0.94×
40Montana~5K0.93×
41Delaware~5K0.93×
42Idaho~8K0.92×
43Indiana~30K0.91×
44Alaska~4K0.91×
45Pennsylvania~60K0.90×
46Arizona~30K0.88×
47North Dakota~3K0.88×
48Hawaii~7K0.87×
49South Dakota~4K0.87×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Google Home, United States
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Home audience
#·InterestCategoryAffinity×
01Amazon EchoTechnology & Electronics10.17×
02UBSBusiness & Career7.77×
03Smart deviceTechnology & Electronics7.34×
04Wireless speakersTechnology & Electronics5.31×
05DAXBusiness & Career4.84×
06Home automationTechnology & Electronics3.89×
07Dow Jones Industrial AverageBusiness & Career3.89×
08White wineFood & Beverages3.37×
09NASDAQBusiness & Career3.32×
10Red wineFood & Beverages2.81×
11KitchenwareHome & Garden2.19×
12PhilanthropyArts & Culture1.97×
13InnovationBusiness & Career1.86×
14Property finderHome & Garden1.85×
15Best BuyShopping1.76×
16Mobile gameGames1.65×
17The UPS StoreShopping1.65×
18Pizza HutFood & Beverages1.64×
19IKEAHome & Garden1.56×
20Android (operating system)Technology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Home audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.37×
Convenience OrientationPREMIUM1.95×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Home audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.81×
CreativityOPEN0.88×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Google Home's target market in United States?

Google Home's target market in United States covers an estimated 1,926,187 people, concentrated in California and Texas.

02

What is the gender split and age of Google Home customers?

47.1% of the Google Home audience are female, 52.9% are male, with an average age of 37.4 years.

03

Which brands do Google Home fans like most?

Google Home fans show strongest brand affinity for Smart device (7.34×), NASDAQ (3.32×), and Amazon Echo (10.17×) over the country average.

04

Where do Google Home fans live in United States?

Google Home fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Google Home fans also like?

Beyond Google Home itself, the audience over-indexes on NASDAQ (3.32×), Amazon Echo (10.17×), Home automation (3.89×), and Android (operating system) (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Google Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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