Google Home Audience in United States

Google Home logo

Google Home has an estimated audience of 1,826,714 people in United States. 47.1% are female, 52.9% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Goop, Israel, Mothercare.

The average Google Home fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Goop, with strongest over-indexing on Vocal harmony (6.88× the country average). Demographically, the Google Home audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Google Home fans

Demographic split for Google Home audience in United States
MetricValue
Female47.1%
Male52.9%
Average age37.4
Estimated audience size1,826,714

Audience persona

The typical Google Home fan in United States is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Google Home in United States
RegionReachAffinity
California245,9051.22×
Texas187,3891.19×
Florida139,2371.13×
New York106,3721.04×
Georgia64,9861.15×
Illinois63,1891.04×
North Carolina61,2171.11×
Ohio55,0560.98×
Pennsylvania54,2050.88×
New Jersey53,3251.15×
Virginia50,1921.13×
Michigan45,6050.95×
Washington40,4361.1×
Massachusetts39,3991.09×
Tennessee38,2401.04×
Missouri35,2561.2×
Arizona34,3520.92×
Maryland33,2931.06×
Colorado32,9071.14×
Indiana31,7800.95×
South Carolina27,9471.02×
Alabama27,0781.06×
Minnesota24,8950.95×
Wisconsin24,4980.89×
Kentucky22,4620.98×
Oregon21,4581.02×
Louisiana20,9620.89×
Oklahoma20,4831.01×
Utah20,1451.23×
Nevada19,2571.09×
Connecticut18,4311.01×
Kansas15,9961.11×
Arkansas15,6441.04×
Iowa13,7930.92×
Mississippi11,8940.79×
Nebraska9,4221.03×
Idaho8,2750.9×
West Virginia8,1430.96×
New Hampshire7,6581.06×
New Mexico7,6130.83×
Hawaii6,8400.87×
Maine6,2410.95×
Washington, District of Columbia5,7621.05×
Rhode Island5,1510.89×
Delaware4,4260.88×
Montana4,2090.83×
Alaska3,5280.9×
South Dakota3,5130.83×
Vermont3,1460.98×
North Dakota3,1150.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Home audience
BrandAffinityCategory
Vocal harmony6.88×Music & Radio
Governor of Michigan8.78×Politics & Society
Goop5.94×Internet & Social Media
Israel2.32×Travel & Leisure
Mothercare3.52×Kids & Family
Historic site4.43×Arts & Culture
Grinch3.86×Movies & TV
Wikia3.09×Internet & Social Media
Product design1.66×Business & Career
Fairy godmother6.19×Literature
Wok5.22×Food & Beverages
Hipster7.33×Politics & Society
Natural rubber1.53×Cars & Mobility
Cherish (group)7.89×Music & Radio
Hibachi5.16×Food & Beverages
Elsword10.68×Games
Saving1.92×Business & Career
headspace5.7×Health
Mathcore4.89×Music & Radio
The Devil's Rejects6.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Home audience
TraitClusterScore
IndulgenceJOY1.99
Convenience OrientationPREMIUM1.88
Urban LifestyleOPEN1.52
Quality AwarenessPREMIUM1.5
LGBTQ+ IdentityOPEN1.43
Family OrientationCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Google Home
CountryShare
United States25.1%
France8.2%
Japan6.3%

See Google Home audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Google Home have in United States?

Google Home has an estimated audience of 1,826,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Home fans?

47.1% of Google Home fans are female, 52.9% are male, with an average age of 37.4 years.

Which brands do Google Home fans like most?

Google Home fans show strongest brand affinity for Vocal harmony (6.88×), Governor of Michigan (8.78×), and Goop (5.94×) over the country average.

Where do Google Home fans live in United States?

Google Home fans in United States are most concentrated in California (reach 245,905), Texas (reach 187,389), and Florida (reach 139,237). These three regions account for the largest share of the active audience.

What other brands do Google Home fans also like?

Beyond Google Home itself, the audience over-indexes on Governor of Michigan (8.78×), Goop (5.94×), Israel (2.32×), and Mothercare (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.