Google Home Audience in Germany
Google Home has an estimated audience of 178,790 people in Germany. 38.8% are female, 61.2% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Progressive rock, Cocktail, Home construction, CAC 40.
The average Google Home fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Progressive rock, Cocktail, with strongest over-indexing on Pillow (3.57× the country average). Demographically, the Google Home audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Google Home fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 42.7 |
| Estimated audience size | 178,790 |
Audience persona
The typical Google Home fan in Germany is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,920 | 1.12× |
| Bayern | 43,514 | 1.02× |
| Baden-Württemberg | 37,594 | 1.04× |
| Niedersachsen | 27,329 | 1.06× |
| Hessen | 21,531 | 1.07× |
| Sachsen | 14,330 | 1.1× |
| Rheinland-Pfalz | 13,951 | 1.05× |
| Berlin | 13,272 | 1.12× |
| Schleswig-Holstein | 10,129 | 1.07× |
| Brandenburg | 7,379 | 0.9× |
| Hamburg | 5,983 | 1× |
| Thüringen | 5,704 | 0.85× |
| Sachsen-Anhalt | 5,607 | 0.82× |
| Mecklenburg-Vorpommern | 3,951 | 0.78× |
| Saarland | 3,165 | 0.97× |
| Bremen | 2,308 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.57× | Home & Garden |
| Progressive rock | 3.71× | Music & Radio |
| Cocktail | 2.06× | Food & Beverages |
| Home construction | 1.59× | Home & Garden |
| CAC 40 | 1.77× | Business & Career |
| Assisi | 5.84× | Travel & Leisure |
| Natural rubber | 1.64× | Cars & Mobility |
| Schweinshaxe | 2.97× | Food & Beverages |
| Vijesti.ba | 2.62× | News |
| Atkins diet | 3.53× | Health |
| Hypertext | 1.65× | Technology & Electronics |
| Caprivi Strip | 5.22× | |
| Catania | 4.03× | Travel & Leisure |
| Burgos | 3.59× | Travel & Leisure |
| Leverage (TV series) | 2.65× | Movies & TV |
| Acoustic music | 1.63× | Music & Radio |
| Jonah | 1.82× | |
| Cachapa | 5.69× | Food & Beverages |
| N1 road (South Africa) | 2× | Travel & Leisure |
| Peat | 2.05× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.7 |
| Sustainability | BALANCE | 2.11 |
| DIY Mentality | THRILL | 2.04 |
| Quality Awareness | PREMIUM | 2.02 |
| Early Adopter Mentality | POWER | 1.92 |
| Career Orientation | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| France | 8.2% |
| Japan | 6.3% |
See Google Home audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Google Home have in Germany?
Google Home has an estimated audience of 178,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Home fans?
38.8% of Google Home fans are female, 61.2% are male, with an average age of 42.7 years.
Which brands do Google Home fans like most?
Google Home fans show strongest brand affinity for Pillow (3.57×), Progressive rock (3.71×), and Cocktail (2.06×) over the country average.
Where do Google Home fans live in Germany?
Google Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,920), Bayern (reach 43,514), and Baden-Württemberg (reach 37,594). These three regions account for the largest share of the active audience.
What other brands do Google Home fans also like?
Beyond Google Home itself, the audience over-indexes on Progressive rock (3.71×), Cocktail (2.06×), Home construction (1.59×), and CAC 40 (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.