Smart device Audience in United States

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Smart device has an estimated audience of 10,781,956 people in United States. 40.6% are female, 59.4% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Home automation, Wearable technology, Google Maps, Driving test.

The average Smart device fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Home automation, Wearable technology, with strongest over-indexing on Home construction (4.41× the country average). Demographically, the Smart device audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Smart device fans

Demographic split for Smart device audience in United States
MetricValue
Female40.6%
Male59.4%
Average age42.9
Estimated audience size10,781,956

Audience persona

The typical Smart device fan in United States is more male, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Smart device in United States
RegionReachAffinity
California1,134,1580.96×
Texas964,0921.04×
Florida778,4191.07×
New York676,9911.12×
Georgia348,9701.05×
Pennsylvania344,9850.95×
Illinois335,1310.93×
North Carolina328,3681.01×
Virginia288,6801.1×
Ohio288,1030.87×
Michigan258,3820.92×
New Jersey248,9580.91×
Massachusetts227,2681.07×
Washington217,4161.01×
Tennessee199,9130.92×
Maryland188,3481.02×
Arizona185,6280.84×
Indiana182,1770.92×
Minnesota149,2560.97×
Missouri146,5740.84×
South Carolina143,8280.89×
Alabama139,8960.93×
Wisconsin138,7830.86×
Louisiana133,9530.96×
Colorado132,7400.78×
Kentucky119,3920.88×
Oregon107,8170.87×
Connecticut100,1980.93×
Nevada99,5030.95×
Oklahoma89,3890.75×
Kansas86,8611.02×
Mississippi80,8410.91×
Utah76,2120.79×
Arkansas75,0820.85×
Iowa74,4810.84×
New Mexico53,5650.99×
West Virginia48,5370.97×
Hawaii45,4920.98×
New Hampshire42,4921×
Nebraska41,6090.77×
Washington, District of Columbia40,5761.25×
South Dakota36,4661.46×
Idaho36,4170.67×
Alaska36,3271.57×
Rhode Island36,2041.05×
Montana34,3061.15×
Maine31,3580.81×
North Dakota30,4341.37×
Wyoming29,4471.84×
Vermont28,4871.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart device audience
BrandAffinityCategory
Home construction4.41×Home & Garden
Home automation6.7×Technology & Electronics
Wearable technology8.57×Technology & Electronics
Google Maps2.64×Internet & Social Media
Driving test16.99×Cars & Mobility
Lowe's2.24×Shopping
Mobile device2.58×Technology & Electronics
Electronics2.51×Technology & Electronics
Texas Roadhouse2.18×Food & Beverages
Photography1.5×Arts & Culture
Best Buy2.1×Shopping
Menards2.62×Home & Garden
Smartphones1.64×Technology & Electronics
Home repair2.26×Home & Garden
T-Mobile1.82×Technology & Electronics
Gmail1.83×Internet & Social Media
Home Appliances1.8×Home & Garden
Google Drive1.8×Technology & Electronics
Wingstop2.01×Food & Beverages
Costco1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart device audience
TraitClusterScore
Convenience OrientationPREMIUM2.13
SustainabilityBALANCE2.05
Early Adopter MentalityPOWER2.03
Family OrientationCONSERVATISM1.79
IndulgenceJOY1.75
Quality AwarenessPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Smart device
CountryShare
United States12.5%
India6.8%
Italy5.8%

See Smart device audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Smart device have in United States?

Smart device has an estimated audience of 10,781,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Smart device fans?

40.6% of Smart device fans are female, 59.4% are male, with an average age of 42.9 years.

Which brands do Smart device fans like most?

Smart device fans show strongest brand affinity for Home construction (4.41×), Home automation (6.7×), and Wearable technology (8.57×) over the country average.

Where do Smart device fans live in United States?

Smart device fans in United States are most concentrated in California (reach 1,134,158), Texas (reach 964,092), and Florida (reach 778,419). These three regions account for the largest share of the active audience.

What other brands do Smart device fans also like?

Beyond Smart device itself, the audience over-indexes on Home automation (6.7×), Wearable technology (8.57×), Google Maps (2.64×), and Driving test (16.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.