Rascasse Audience Intelligence

Smart device Audience in United States

A data profile of the people who buy, follow and care about Smart device in United States — modelled from more than twelve digital signal sources. Smart device has an estimated audience of 10,781,956 people in United States.

#10among Tech trend in United States#2149among Topic in United States#159in Technology & Electronics

The average Smart device fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home construction, Home automation, Wearable technology, with strongest over-indexing on Home construction (4.41× the country average).

Demographically, the Smart device audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart device fan in United States is more male, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart device profile in United States.

Audience size
10.8M
in United States
Gender
40.6%♀
59.4% male
Age
42.9
average years
Country rank
#3326
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smart device fans

40.6% are female, 59.4% are male, average age 42.9.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Smart device audience in United States
MetricValue
Female40.6%
Male59.4%
Average age42.9
Estimated audience size10,781,956
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Smart device audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Smart device audience comes from United States.

Worldwide audience distribution share by country for Smart device
CountryShare
United States12.5%
India6.8%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart device audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart device fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K1.37×
02Arkansas~100K1.19×
03Alaska~30K1.12×
04North Dakota~20K1.11×
05Vermont~20K1.09×
06Mississippi~100K1.08×
07Alabama~200K1.03×
08Montana~30K1.03×
09Nebraska~60K1.02×
10Washington, District of Columbia~30K1.02×
11Virginia~300K1.01×
12Indiana~200K1.01×
13Rhode Island~30K1.01×
14West Virginia~50K1.00×
15Delaware~30K0.99×
16Georgia~300K0.98×
17Washington~200K0.98×
18Massachusetts~200K0.98×
19South Carolina~200K0.98×
20Kansas~80K0.98×
21New Mexico~50K0.98×
22Hawaii~50K0.98×
23New Hampshire~40K0.98×
24Florida~700K0.97×
25New York~600K0.97×
26Kentucky~100K0.97×
27Maine~40K0.97×
28Texas~900K0.96×
29Tennessee~200K0.96×
30Maryland~200K0.96×
31Louisiana~100K0.96×
32North Carolina~300K0.95×
33Idaho~50K0.95×
34Nevada~100K0.93×
35Iowa~80K0.93×
36Pennsylvania~300K0.92×
37Ohio~300K0.92×
38Wisconsin~100K0.92×
39Oregon~100K0.92×
40Oklahoma~100K0.92×
41Connecticut~100K0.92×
42Missouri~200K0.91×
43Illinois~300K0.90×
44New Jersey~200K0.90×
45Minnesota~100K0.90×
46Utah~90K0.90×
47Michigan~300K0.89×
48Colorado~100K0.87×
49California~1M0.86×
50Arizona~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Smart device, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart device audience
#·InterestCategoryAffinity×
01Driving testCars & Mobility16.99×
02Wearable technologyTechnology & Electronics8.57×
03Home automationTechnology & Electronics6.70×
04Home constructionHome & Garden4.41×
05Google MapsInternet & Social Media2.64×
06MenardsHome & Garden2.62×
07Mobile deviceTechnology & Electronics2.58×
08ElectronicsTechnology & Electronics2.51×
09Home repairHome & Garden2.26×
10Texas RoadhouseFood & Beverages2.18×
11Best BuyShopping2.10×
12WingstopFood & Beverages2.01×
13GmailInternet & Social Media1.83×
14T-MobileTechnology & Electronics1.82×
15Sam's ClubShopping1.80×
16Home AppliancesHome & Garden1.80×
17Google DriveTechnology & Electronics1.80×
18SmartphonesTechnology & Electronics1.64×
19CostcoShopping1.56×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart device audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.98×
Convenience OrientationPREMIUM1.93×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart device audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
ExtroversionTHRILL0.83×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smart device have in United States?

Smart device has an estimated audience of 10,781,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smart device fans?

40.6% of Smart device fans are female, 59.4% are male, with an average age of 42.9 years.

03

Which brands do Smart device fans like most?

Smart device fans show strongest brand affinity for Home construction (4.41×), Home automation (6.7×), and Wearable technology (8.57×) over the country average.

04

Where do Smart device fans live in United States?

Smart device fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Smart device fans also like?

Beyond Smart device itself, the audience over-indexes on Home automation (6.7×), Wearable technology (8.57×), Google Maps (2.64×), and Driving test (16.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Smart device audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →