Smartphones Audience in United States

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Smartphones has an estimated audience of 91,241,839 people in United States. 50.5% are female, 49.5% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Google Drive, Google News, LabCorp, Savannah Guthrie, Homo sapiens.

The average Smartphones fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, Google News, LabCorp, with strongest over-indexing on Google Drive (2.07× the country average). Demographically, the Smartphones audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Smartphones fans

Demographic split for Smartphones audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.4
Estimated audience size91,241,839

Audience persona

The typical Smartphones fan in United States is balanced, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Smartphones in United States
RegionReachAffinity
California11,862,7141.18×
Texas9,728,5261.24×
New York7,764,4491.52×
Florida7,650,3411.24×
Georgia3,870,5581.38×
Pennsylvania3,360,0391.09×
North Carolina3,298,7681.2×
Illinois3,282,3301.08×
New Jersey2,779,5441.2×
Ohio2,777,8840.99×
Virginia2,605,5371.17×
Michigan2,230,8990.94×
Louisiana2,082,8951.77×
Tennessee1,961,8881.07×
South Carolina1,860,5201.36×
Maryland1,802,6001.15×
Indiana1,760,8451.06×
Massachusetts1,754,1090.98×
Arizona1,729,4500.93×
Alabama1,613,3611.27×
Washington1,609,5710.88×
Missouri1,420,4020.97×
Kentucky1,249,6731.09×
Colorado1,203,2400.84×
Wisconsin1,128,0230.82×
Connecticut1,082,6901.18×
Minnesota1,051,5600.8×
Mississippi1,039,9111.38×
Oklahoma1,028,3211.01×
Oregon927,0830.89×
Arkansas846,5741.13×
Nevada827,9310.94×
Kansas762,6831.06×
Utah707,0910.87×
Iowa641,9270.85×
New Mexico428,4630.94×
West Virginia396,4680.93×
Nebraska382,8550.84×
Idaho353,1450.77×
Hawaii318,0730.81×
Delaware256,9091.02×
New Hampshire255,9380.71×
Washington, District of Columbia246,5270.9×
Rhode Island243,4130.84×
Maine230,8540.71×
Montana175,1650.69×
South Dakota168,8740.8×
North Dakota139,6330.74×
Alaska133,9590.69×
Vermont90,3900.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smartphones audience
BrandAffinityCategory
Google Drive2.07×Technology & Electronics
Google News2.05×News
LabCorp2.04×Health
Savannah Guthrie1.87×Movies & TV
Homo sapiens1.76×Kids & Family
Google Calendar2.15×Internet & Social Media
Micro Center2.32×Shopping
Rhianna (singer)2.49×Music & Radio
Ana de Armas1.85×Movies & TV
Barbie1.54×Movies & TV
Word1.61×Kids & Family
Beyin1.81×Health
Photo (French magazine)3.64×Fashion & Accessoires
Minute1.71×Kids & Family
JellyRoll2.08×Music & Radio
Creator deity1.66×Politics & Society
Public Storage2.18×Business & Career
Medicare (United States)1.53×Health
Google Images2.42×Internet & Social Media
Home Alone (franchise)2.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smartphones audience
TraitClusterScore
Luxury OrientationPREMIUM1.93
Early Adopter MentalityPOWER1.06
Price SensitivityPREMIUM1.01
LGBTQ+ IdentityOPEN1
Social Media UsageJOY1
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Smartphones
CountryShare
United States17.2%
India5.4%
Italy4.8%

See Smartphones audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Smartphones have in United States?

Smartphones has an estimated audience of 91,241,839 people in United States, concentrated in California and Texas.

What is the gender split and age of Smartphones fans?

50.5% of Smartphones fans are female, 49.5% are male, with an average age of 41.4 years.

Which brands do Smartphones fans like most?

Smartphones fans show strongest brand affinity for Google Drive (2.07×), Google News (2.05×), and LabCorp (2.04×) over the country average.

Where do Smartphones fans live in United States?

Smartphones fans in United States are most concentrated in California (reach 11,862,714), Texas (reach 9,728,526), and New York (reach 7,764,449). These three regions account for the largest share of the active audience.

What other brands do Smartphones fans also like?

Beyond Smartphones itself, the audience over-indexes on Google News (2.05×), LabCorp (2.04×), Savannah Guthrie (1.87×), and Homo sapiens (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.