Rascasse Audience Intelligence

Smartphones Audience in United States

A data profile of the people who buy, follow and care about Smartphones in United States — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 91,241,839 people in United States.

#48among Lifestyle cluster in United States#80among Topic in United States#8in Technology & Electronics

The average Smartphones fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Nancy Mace, Google News, with strongest over-indexing on Google Drive (2.07× the country average).

Demographically, the Smartphones audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smartphones fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smartphones profile in United States.

Audience size
91.2M
in United States
Gender
50.5%♀
49.5% male
Age
41.4
average years
Country rank
#100
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smartphones fans

50.5% are female, 49.5% are male, average age 41.4.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Smartphones audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.4
Estimated audience size91,241,839
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Smartphones audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Smartphones audience comes from United States.

Worldwide audience distribution share by country for Smartphones
CountryShare
United States17.2%
India5.4%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smartphones audience in United States is strongest.

Fig. 05

Top regions by affinity

Smartphones fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M1.83×
02New York~7M1.41×
03Mississippi~1M1.37×
04Kansas~1M1.33×
05Alabama~1.5M1.26×
06Georgia~3.5M1.24×
07South Carolina~1.5M1.23×
08Florida~7M1.15×
09Texas~9M1.13×
10North Carolina~3M1.13×
11Kentucky~1.5M1.13×
12Connecticut~1M1.13×
13New Jersey~2.5M1.12×
14Virginia~2.5M1.09×
15Maryland~1.5M1.09×
16Arkansas~800K1.08×
17California~11M1.07×
18Indiana~2M1.06×
19Pennsylvania~3M1.05×
20Illinois~3M1.02×
21Tennessee~2M1.00×
22Oklahoma~1M1.00×
23Delaware~300K1.00×
24West Virginia~400K0.98×
25Nevada~900K0.97×
26Missouri~1.5M0.96×
27New Mexico~400K0.96×
28South Dakota~200K0.94×
29North Dakota~200K0.94×
30Ohio~2.5M0.93×
31Arizona~1.5M0.92×
32Nebraska~400K0.91×
33Rhode Island~300K0.90×
34Michigan~2M0.89×
35Massachusetts~1.5M0.89×
36Utah~700K0.89×
37Idaho~400K0.89×
38Alaska~200K0.89×
39Oregon~900K0.88×
40Iowa~700K0.88×
41Hawaii~300K0.86×
42Washington, District of Columbia~200K0.86×
43Montana~200K0.85×
44Washington~1.5M0.84×
45Wisconsin~1M0.84×
46Vermont~100K0.84×
47New Hampshire~300K0.83×
48Colorado~1M0.82×
49Minnesota~1M0.82×
50Maine~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Smartphones, United States
0.81×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smartphones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smartphones audience
#·InterestCategoryAffinity×
01Photo (French magazine)Fashion & Accessoires3.64×
02Rhianna (singer)Music & Radio2.49×
03Micro CenterShopping2.32×
04Love's Travel Stops & Country StoresShopping2.22×
05Public StorageBusiness & Career2.18×
06Google CalendarInternet & Social Media2.15×
07Nancy MacePolitics & Society2.11×
08JellyRollMusic & Radio2.08×
09Google DriveTechnology & Electronics2.07×
10Google NewsNews2.05×
11LabCorpHealth2.04×
12Savannah GuthrieMovies & TV1.87×
13Ana de ArmasMovies & TV1.85×
14BeyinHealth1.81×
15Homo sapiensKids & Family1.76×
16MinuteKids & Family1.71×
17Creator deityPolitics & Society1.66×
18WordKids & Family1.61×
19BarbieMovies & TV1.54×
20Medicare (United States)Health1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smartphones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smartphones audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
Career OrientationPOWER1.11×
Quality AwarenessPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smartphones audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Sports ActivityPOWER0.83×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smartphones have in United States?

Smartphones has an estimated audience of 91,241,839 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smartphones fans?

50.5% of Smartphones fans are female, 49.5% are male, with an average age of 41.4 years.

03

Which brands do Smartphones fans like most?

Smartphones fans show strongest brand affinity for Google Drive (2.07×), Nancy Mace (2.11×), and Google News (2.05×) over the country average.

04

Where do Smartphones fans live in United States?

Smartphones fans in United States are most concentrated in California (reach ~11M), Texas (reach ~9M), and New York (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Smartphones fans also like?

Beyond Smartphones itself, the audience over-indexes on Nancy Mace (2.11×), Google News (2.05×), LabCorp (2.04×), and Savannah Guthrie (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Smartphones audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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