Smartphones Audience in Italy
Smartphones has an estimated audience of 25,500,777 people in Italy. 48.9% are female, 51.1% are male, average age 43.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Indo-Iranian languages, Prime Minister of Bangladesh, Music of the Heart, JagBani, The Bill.
The average Smartphones fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Indo-Iranian languages, Prime Minister of Bangladesh, Music of the Heart, with strongest over-indexing on Indo-Iranian languages (1.69× the country average). Demographically, the Smartphones audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.7 |
| Estimated audience size | 25,500,777 |
Audience persona
The typical Smartphones fan in Italy is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Indo-Iranian languages.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,767,062 | 1.06× |
| Lazio | 3,386,768 | 1.08× |
| Campania | 2,989,935 | 1.04× |
| Sicilia | 2,743,068 | 1.24× |
| Puglia | 2,119,618 | 1.21× |
| Emilia-Romagna | 2,119,502 | 1.02× |
| Veneto | 2,053,658 | 1.02× |
| Piedmont | 2,022,026 | 1.07× |
| Tuscany | 1,761,704 | 1.04× |
| Sardinia | 864,387 | 1.21× |
| Calabria | 857,052 | 1.1× |
| Liguria | 698,383 | 0.98× |
| Marche | 620,636 | 0.98× |
| Abruzzo | 558,546 | 0.99× |
| Friuli-Venezia Giulia | 440,315 | 0.92× |
| Trentino-Alto Adige/Südtirol | 399,091 | 0.83× |
| Umbria | 365,416 | 0.88× |
| Basilicata | 232,656 | 1× |
| Molise | 94,094 | 0.78× |
| Aosta Valley | 36,040 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indo-Iranian languages | 1.69× | Politics & Society |
| Prime Minister of Bangladesh | 1.77× | Politics & Society |
| Music of the Heart | 1.58× | Movies & TV |
| JagBani | 1.58× | News |
| The Bill | 1.51× | Movies & TV |
| Sheikh Hasina | 1.76× | Politics & Society |
| Shirin Sharmin Chaudhury | 1.77× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 0.97 |
| Career Orientation | POWER | 0.97 |
| Price Sensitivity | PREMIUM | 0.95 |
| Need for Security | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Smartphones have in Italy?
Smartphones has an estimated audience of 25,500,777 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Smartphones fans?
48.9% of Smartphones fans are female, 51.1% are male, with an average age of 43.7 years.
Which brands do Smartphones fans like most?
Smartphones fans show strongest brand affinity for Indo-Iranian languages (1.69×), Prime Minister of Bangladesh (1.77×), and Music of the Heart (1.58×) over the country average.
Where do Smartphones fans live in Italy?
Smartphones fans in Italy are most concentrated in Lombardy (reach 4,767,062), Lazio (reach 3,386,768), and Campania (reach 2,989,935). These three regions account for the largest share of the active audience.
What other brands do Smartphones fans also like?
Beyond Smartphones itself, the audience over-indexes on Prime Minister of Bangladesh (1.77×), Music of the Heart (1.58×), JagBani (1.58×), and The Bill (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.