A data profile of the people who buy, follow and care about Smartphones in Italy — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 25,500,777 people in Italy.
The average Smartphones fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Indo-Iranian languages, Prime Minister of Bangladesh, Music of the Heart, with strongest over-indexing on Indo-Iranian languages (1.69× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 20 regions tracked by Rascasse.
The typical Smartphones fan in Italy is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Indo-Iranian languages.
The key figures that characterise the Smartphones profile in Italy.
48.9% are female, 51.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.7 |
| Estimated audience size | 25,500,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Smartphones audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2.5M | 1.24× | |
| 02 | Puglia | ~2M | 1.20× | |
| 03 | Sardinia | ~900K | 1.20× | |
| 04 | Calabria | ~900K | 1.09× | |
| 05 | Lazio | ~3.5M | 1.08× | |
| 06 | Piedmont | ~2M | 1.07× | |
| 07 | Lombardy | ~5M | 1.06× | |
| 08 | Campania | ~3M | 1.04× | |
| 09 | Tuscany | ~2M | 1.04× | |
| 10 | Emilia-Romagna | ~2M | 1.02× | |
| 11 | Veneto | ~2M | 1.02× | |
| 12 | Basilicata | ~200K | 1.00× | |
| 13 | Abruzzo | ~600K | 0.99× | |
| 14 | Liguria | ~700K | 0.98× | |
| 15 | Marche | ~600K | 0.98× | |
| 16 | Friuli-Venezia Giulia | ~400K | 0.92× | |
| 17 | Umbria | ~400K | 0.89× | |
| 18 | Trentino-Alto Adige/Südtirol | ~400K | 0.84× | |
| 19 | Molise | ~100K | 0.82× | |
| 20 | Aosta Valley | ~50K | 0.71× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prime Minister of Bangladesh | Politics & Society | 1.77× | ||
| 02 | Shirin Sharmin Chaudhury | Politics & Society | 1.77× | ||
| 03 | Sheikh Hasina | Politics & Society | 1.76× | ||
| 04 | Indo-Iranian languages | Politics & Society | 1.69× | ||
| 05 | Music of the Heart | Movies & TV | 1.58× | ||
| 06 | JagBani | News | 1.58× | ||
| 07 | The Bill | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Community Orientation | OPEN | 0.70× | |
| Patriotism | CONSERVATISM | 0.70× |
Smartphones has an estimated audience of 25,500,777 people in Italy, concentrated in Lombardy and Lazio.
48.9% of Smartphones fans are female, 51.1% are male, with an average age of 43.7 years.
Smartphones fans show strongest brand affinity for Indo-Iranian languages (1.69×), Prime Minister of Bangladesh (1.77×), and Music of the Heart (1.58×) over the country average.
Smartphones fans in Italy are most concentrated in Lombardy (reach ~5M), Lazio (reach ~3.5M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Smartphones itself, the audience over-indexes on Prime Minister of Bangladesh (1.77×), Music of the Heart (1.58×), JagBani (1.58×), and The Bill (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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