Smartphones Audience in Spain
Smartphones has an estimated audience of 13,703,549 people in Spain. 52.7% are female, 47.3% are male, average age 45.5. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: OneDrive, Office 365, Cupra, Dropbox (service), Waze.
The average Smartphones fan in Spain is 45.5 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include OneDrive, Office 365, Cupra, with strongest over-indexing on OneDrive (1.74× the country average). Demographically, the Smartphones audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Smartphones fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 45.5 |
| Estimated audience size | 13,703,549 |
Audience persona
The typical Smartphones fan in Spain is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for OneDrive.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,823,248 | 1.05× |
| Catalonia | 2,205,814 | 0.89× |
| Community of Madrid | 1,890,247 | 0.82× |
| Comunidad Valenciana | 1,641,025 | 1.07× |
| Galicia | 685,018 | 1.07× |
| Canary Islands | 678,906 | 0.99× |
| Castile and León | 660,912 | 1.1× |
| Region of Murcia | 639,058 | 1.36× |
| Castilla-La Mancha | 555,107 | 1× |
| Basque Autonomous Country | 488,203 | 0.95× |
| Aragon | 405,564 | 1.12× |
| Principality of Asturias | 331,191 | 1.03× |
| Balearic Islands | 327,896 | 0.85× |
| Extremadura | 280,221 | 0.95× |
| Navarre | 166,161 | 0.97× |
| Cantabria | 146,802 | 0.85× |
| La Rioja | 83,211 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OneDrive | 1.74× | Technology & Electronics |
| Office 365 | 1.81× | Technology & Electronics |
| Cupra | 1.82× | Cars & Mobility |
| Dropbox (service) | 1.54× | Technology & Electronics |
| Waze | 1.69× | Internet & Social Media |
| Wearable technology | 1.65× | Technology & Electronics |
| The Residents | 1.9× | Music & Radio |
| High-net-worth individual | 1.51× | Business & Career |
| 5G | 1.98× | Technology & Electronics |
| Deutsche Bank | 1.64× | Business & Career |
| Microsoft Teams | 1.81× | Technology & Electronics |
| Betway | 1.57× | Games |
| Mobile banking | 1.71× | Business & Career |
| High-end audio | 1.81× | Technology & Electronics |
| Sanofi | 1.87× | Health |
| Cloud storage | 1.56× | Technology & Electronics |
| Noise-cancelling headphones | 2.2× | Technology & Electronics |
| TCL Corporation | 1.93× | Technology & Electronics |
| Wuhan | 2.07× | Travel & Leisure |
| Parchís (group) | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.07 |
| Early Adopter Mentality | POWER | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 0.92 |
| Price Sensitivity | PREMIUM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
See Smartphones audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Smartphones have in Spain?
Smartphones has an estimated audience of 13,703,549 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Smartphones fans?
52.7% of Smartphones fans are female, 47.3% are male, with an average age of 45.5 years.
Which brands do Smartphones fans like most?
Smartphones fans show strongest brand affinity for OneDrive (1.74×), Office 365 (1.81×), and Cupra (1.82×) over the country average.
Where do Smartphones fans live in Spain?
Smartphones fans in Spain are most concentrated in Andalusia (reach 2,823,248), Catalonia (reach 2,205,814), and Community of Madrid (reach 1,890,247). These three regions account for the largest share of the active audience.
What other brands do Smartphones fans also like?
Beyond Smartphones itself, the audience over-indexes on Office 365 (1.81×), Cupra (1.82×), Dropbox (service) (1.54×), and Waze (1.69×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.