A data profile of the people who buy, follow and care about Smartphones in Spain — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 13,703,549 people in Spain.
The average Smartphones fan in Spain is 45.5 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include OneDrive, Office 365, Cupra, with strongest over-indexing on OneDrive (1.74× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Smartphones fan in Spain is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for OneDrive.
The key figures that characterise the Smartphones profile in Spain.
52.7% are female, 47.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 45.5 |
| Estimated audience size | 13,703,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Smartphones audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~600K | 1.31× | |
| 02 | Aragon | ~400K | 1.10× | |
| 03 | Castile and León | ~700K | 1.09× | |
| 04 | Comunidad Valenciana | ~1.5M | 1.06× | |
| 05 | Galicia | ~700K | 1.06× | |
| 06 | Andalusia | ~3M | 1.05× | |
| 07 | Principality of Asturias | ~300K | 1.02× | |
| 08 | Castilla-La Mancha | ~600K | 1.00× | |
| 09 | Canary Islands | ~700K | 0.99× | |
| 10 | Navarre | ~200K | 0.98× | |
| 11 | La Rioja | ~90K | 0.97× | |
| 12 | Basque Autonomous Country | ~500K | 0.96× | |
| 13 | Extremadura | ~300K | 0.96× | |
| 14 | Cantabria | ~200K | 0.90× | |
| 15 | Catalonia | ~2M | 0.89× | |
| 16 | Balearic Islands | ~300K | 0.88× | |
| 17 | Community of Madrid | ~2M | 0.82× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noise-cancelling headphones | Technology & Electronics | 2.20× | ||
| 02 | Wuhan | Travel & Leisure | 2.07× | ||
| 03 | 5G | Technology & Electronics | 1.98× | ||
| 04 | TCL Corporation | Technology & Electronics | 1.93× | ||
| 05 | The Residents | Music & Radio | 1.90× | ||
| 06 | Sanofi | Health | 1.87× | ||
| 07 | Modem | Technology & Electronics | 1.83× | ||
| 08 | Cupra | Cars & Mobility | 1.82× | ||
| 09 | Office 365 | Technology & Electronics | 1.81× | ||
| 10 | Microsoft Teams | Technology & Electronics | 1.81× | ||
| 11 | High-end audio | Technology & Electronics | 1.81× | ||
| 12 | OneDrive | Technology & Electronics | 1.74× | ||
| 13 | Mobile banking | Business & Career | 1.71× | ||
| 14 | Waze | Internet & Social Media | 1.69× | ||
| 15 | Wearable technology | Technology & Electronics | 1.65× | ||
| 16 | Betway | Games | 1.57× | ||
| 17 | Cloud storage | Technology & Electronics | 1.56× | ||
| 18 | Dropbox (service) | Technology & Electronics | 1.54× | ||
| 19 | Parchís (group) | Music & Radio | 1.52× | ||
| 20 | High-net-worth individual | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Early Adopter Mentality | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Mindfulness | BALANCE | 0.76× | |
| Urban Lifestyle | OPEN | 0.76× |
Smartphones has an estimated audience of 13,703,549 people in Spain, concentrated in Andalusia and Catalonia.
52.7% of Smartphones fans are female, 47.3% are male, with an average age of 45.5 years.
Smartphones fans show strongest brand affinity for OneDrive (1.74×), Office 365 (1.81×), and Cupra (1.82×) over the country average.
Smartphones fans in Spain are most concentrated in Andalusia (reach ~3M), Catalonia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Smartphones itself, the audience over-indexes on Office 365 (1.81×), Cupra (1.82×), Waze (1.69×), and Dropbox (service) (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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