Rascasse Audience Intelligence

Driving test Audience in United States

A data profile of the people who buy, follow and care about Driving test in United States — modelled from more than twelve digital signal sources. Driving test has an estimated audience of 1,500,201 people in United States.

#7285among Topic in United States#581in Cars & Mobility

The average Driving test fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Kid Cudi, Traffic, Highpoint Shopping Centre, with strongest over-indexing on Kid Cudi (42.26× the country average).

Demographically, the Driving test audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Driving test fan in United States is more male, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Kid Cudi.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Driving test profile in United States.

Audience size
1.5M
in United States
Gender
43.8%♀
56.2% male
Age
33.6
average years
Country rank
#17772
Topic in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Driving test fans

43.8% are female, 56.2% are male, average age 33.6.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Driving test audience in United States
MetricValue
Female43.8%
Male56.2%
Average age33.6
Estimated audience size1,500,201
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Driving test audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3915%
40-4914%
50+14%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Driving test audience comes from United States.

Worldwide audience distribution share by country for Driving test
CountryShare
United States15.4%
United Kingdom13.2%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Driving test audience in United States is strongest.

Fig. 05

Top regions by affinity

Driving test fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K2.74×
02Michigan~100K2.70×
03Kentucky~50K2.55×
04Illinois~100K1.95×
05Missouri~40K1.86×
06South Dakota~6K1.74×
07Ohio~70K1.53×
08Colorado~40K1.53×
09Oklahoma~20K1.46×
10Mississippi~20K1.31×
11Washington~40K1.27×
12Alaska~4K1.24×
13Minnesota~30K1.22×
14Georgia~50K1.11×
15Hawaii~7K1.06×
16Tennessee~30K1.04×
17Nebraska~8K1.04×
18New York~90K1.03×
19Nevada~10K1.01×
20Oregon~20K0.99×
21Kansas~10K0.99×
22Texas~100K0.97×
23New Jersey~40K0.94×
24Indiana~30K0.94×
25Pennsylvania~40K0.86×
26California~100K0.83×
27Florida~80K0.83×
28Iowa~10K0.83×
29Wyoming~2K0.83×
30West Virginia~6K0.82×
31North Dakota~2K0.81×
32Alabama~20K0.80×
33Utah~10K0.79×
34Arizona~20K0.78×
35Idaho~6K0.78×
36South Carolina~20K0.76×
37Washington, District of Columbia~3K0.74×
38Rhode Island~3K0.69×
39Maryland~20K0.68×
40Montana~3K0.65×
41North Carolina~30K0.62×
42Virginia~20K0.62×
43Wisconsin~10K0.62×
44Delaware~3K0.61×
45Louisiana~10K0.60×
46New Mexico~4K0.58×
47Connecticut~8K0.56×
48Massachusetts~20K0.55×
49New Hampshire~3K0.54×
50Maine~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Driving test, United States
0.54×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Driving test audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Driving test audience
#·InterestCategoryAffinity×
01Donald DriverSports42.79×
02Kid CudiMusic & Radio42.26×
03Melbourne Victory FCSports40.92×
04Highpoint Shopping CentreShopping36.95×
05Information managementBusiness & Career34.34×
06Driving LessonsMovies & TV33.74×
07Traffic codeCars & Mobility28.59×
08Albany Law SchoolBusiness & Career24.12×
09Driver's educationCars & Mobility22.50×
10SuspendersFashion & Accessoires18.13×
11TrafficCars & Mobility10.81×
12Legal educationBusiness & Career9.83×
13Fort Lauderdale, FloridaTravel & Leisure7.42×
14ProtestantismPolitics & Society6.84×
15Firestone Complete Auto CareCars & Mobility6.78×
16QuikTripShopping6.66×
17Wawa Inc.Shopping6.16×
18Driver's licenseCars & Mobility6.13×
19RevenueBusiness & Career5.56×
20Politics and social issuesPolitics & Society1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Driving test audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Driving test audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.18×
Family OrientationCONSERVATISM1.60×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Driving test audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
DIY MentalityTHRILL0.94×
Quality AwarenessPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Driving test have in United States?

Driving test has an estimated audience of 1,500,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Driving test fans?

43.8% of Driving test fans are female, 56.2% are male, with an average age of 33.6 years.

03

Which brands do Driving test fans like most?

Driving test fans show strongest brand affinity for Kid Cudi (42.26×), Traffic (10.81×), and Highpoint Shopping Centre (36.95×) over the country average.

04

Where do Driving test fans live in United States?

Driving test fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Driving test fans also like?

Beyond Driving test itself, the audience over-indexes on Traffic (10.81×), Highpoint Shopping Centre (36.95×), Wawa Inc. (6.16×), and Driver's education (22.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Driving test audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Driving test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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