Driving test Audience in United States

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Driving test has an estimated audience of 1,500,201 people in United States. 43.8% are female, 56.2% are male, average age 33.6. Top regions: California, Texas, Michigan. Top brand affinities: Traffic, Highpoint Shopping Centre, Driver's education, Wawa Inc., Traffic code.

The average Driving test fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Traffic, Highpoint Shopping Centre, Driver's education, with strongest over-indexing on Traffic (10.81× the country average). Demographically, the Driving test audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Driving test fans

Demographic split for Driving test audience in United States
MetricValue
Female43.8%
Male56.2%
Average age33.6
Estimated audience size1,500,201

Audience persona

The typical Driving test fan in United States is more male, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Traffic.

Top regions in United States

Top regions ranked by reach for Driving test in United States
RegionReachAffinity
California154,9950.94×
Texas133,6581.04×
Michigan103,5872.64×
Florida96,5980.95×
New York90,4521.08×
Ohio79,8121.73×
Georgia53,4031.16×
Missouri47,5621.97×
Pennsylvania46,2030.91×
Washington43,5641.45×
Kentucky43,2722.3×
Colorado41,1791.74×
Illinois37,6630.75×
New Jersey35,3900.93×
Tennessee33,7801.12×
Arkansas33,5202.71×
Minnesota30,5291.42×
North Carolina27,7190.61×
Indiana24,5360.9×
Arizona24,3000.79×
Oklahoma23,7261.42×
Virginia22,7480.62×
Maryland17,5290.68×
Oregon17,2511×
Massachusetts16,8590.57×
South Carolina16,7890.74×
Mississippi15,6341.26×
Alabama15,4060.74×
Nevada14,3790.99×
Wisconsin12,5460.56×
Utah11,3830.85×
Kansas11,0610.94×
Louisiana10,6480.55×
Iowa9,2130.75×
Connecticut8,1310.54×
South Dakota7,1752.07×
Nebraska6,9420.92×
Hawaii5,9660.93×
Idaho5,6340.75×
West Virginia5,3570.77×
Alaska3,8391.2×
New Mexico3,6360.48×
Washington, District of Columbia3,3840.75×
Rhode Island3,1270.65×
North Dakota2,1610.7×
New Hampshire1,9940.34×
Montana1,7990.43×
Delaware1,7540.42×
Maine1,6940.32×
Wyoming1,3720.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Driving test audience
BrandAffinityCategory
Traffic10.81×Cars & Mobility
Highpoint Shopping Centre36.95×Shopping
Driver's education22.5×Cars & Mobility
Wawa Inc.6.16×Shopping
Traffic code28.59×Cars & Mobility
QuikTrip6.66×Shopping
Melbourne Victory FC40.92×Sports
Sirens11.48×Movies & TV
Driver's license6.13×Cars & Mobility
Fort Lauderdale, Florida7.42×Travel & Leisure
Driving Lessons33.74×Movies & TV
Politics and social issues1.77×Politics & Society
Revenue5.56×Business & Career
Protestantism6.84×Politics & Society
Legal education9.83×Business & Career
Donald Driver42.79×Sports
Information management34.34×Business & Career
Suspenders18.13×Fashion & Accessoires
Firestone Complete Auto Care6.78×Cars & Mobility
Albany Law School24.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Driving test audience
TraitClusterScore
Urban LifestyleOPEN1.62
PatriotismCONSERVATISM1.53
Social Media UsageJOY1.46
Career OrientationPOWER1.42
SustainabilityBALANCE1.39
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Driving test
CountryShare
United States15.4%
United Kingdom13.2%
Spain7.3%

See Driving test audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Driving test have in United States?

Driving test has an estimated audience of 1,500,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Driving test fans?

43.8% of Driving test fans are female, 56.2% are male, with an average age of 33.6 years.

Which brands do Driving test fans like most?

Driving test fans show strongest brand affinity for Traffic (10.81×), Highpoint Shopping Centre (36.95×), and Driver's education (22.5×) over the country average.

Where do Driving test fans live in United States?

Driving test fans in United States are most concentrated in California (reach 154,995), Texas (reach 133,658), and Michigan (reach 103,587). These three regions account for the largest share of the active audience.

What other brands do Driving test fans also like?

Beyond Driving test itself, the audience over-indexes on Highpoint Shopping Centre (36.95×), Driver's education (22.5×), Wawa Inc. (6.16×), and Traffic code (28.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Driving test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.