A data profile of the people who buy, follow and care about Fort Lauderdale, Florida in United States — modelled from more than twelve digital signal sources. Fort Lauderdale, Florida has an estimated audience of 8,807,909 people in United States.
Fort Lauderdale, Florida has an estimated audience of 8,807,909 people in United States. 53.6% are female, 46.4% are male, average age 42.6. Top brand affinities: Planet Fitness, FedEx, Mortgage loans, Airbnb, Pinterest.
Top brand affinities include Planet Fitness, FedEx, Mortgage loans, with strongest over-indexing on Planet Fitness (2.16× the country average).
Demographically, the Fort Lauderdale, Florida audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Fort Lauderdale, Florida fan in United States is balanced, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Fort Lauderdale, Florida profile in United States.
53.6% are female, 46.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.6 |
| Estimated audience size | 8,807,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Fort Lauderdale, Florida audience comes from United States.
| Country | Share |
|---|---|
| United States | 68.8% |
| United Kingdom | 3.5% |
| Canada | 2.9% |
The strongest cross-interests of the Fort Lauderdale, Florida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.19× | ||
| 02 | FedEx | Business & Career | 2.83× | ||
| 03 | Diaper bag | Kids & Family | 2.63× | ||
| 04 | Weather forecasting | Home & Garden | 2.55× | ||
| 05 | Mortgage loans | Business & Career | 2.17× | ||
| 06 | Planet Fitness | Sports | 2.16× | ||
| 07 | Solar energy | Home & Garden | 1.96× | ||
| 08 | Subway | Food & Beverages | 1.88× | ||
| 09 | IKEA | Home & Garden | 1.88× | ||
| 10 | Pizza Hut | Food & Beverages | 1.87× | ||
| 11 | Innovation | Business & Career | 1.81× | ||
| 12 | Vehicle insurance | Cars & Mobility | 1.80× | ||
| 13 | Airbnb | Travel & Leisure | 1.75× | ||
| 14 | Discount stores | Shopping | 1.72× | ||
| 15 | Las Vegas | Travel & Leisure | 1.71× | ||
| 16 | Shopping malls | Shopping | 1.68× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Barbecue | Food & Beverages | 1.53× | ||
| 19 | McDonald's | Food & Beverages | 1.53× | ||
| 20 | Theme parks | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Career Orientation | POWER | 1.46× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Tradition | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fort Lauderdale, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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