Rascasse Audience Intelligence

Information management Audience in United States

A data profile of the people who buy, follow and care about Information management in United States — modelled from more than twelve digital signal sources. Information management has an estimated audience of 303,016 people in United States.

#447among Field of study in United States#13422among Topic in United States#2970in Business & Career

The average Information management fan in United States is 43.0 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include ClassPass, Anna Faris, Data science, with strongest over-indexing on ClassPass (38.78× the country average).

Demographically, the Information management audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information management fan in United States is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for ClassPass.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information management profile in United States.

Audience size
303K
in United States
Gender
46.0%♀
54.0% male
Age
43.0
average years
Country rank
#48129
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information management fans

46.0% are female, 54.0% are male, average age 43.0.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Information management audience in United States
MetricValue
Female46.0%
Male54.0%
Average age43.0
Estimated audience size303,016
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Information management audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Information management audience comes from United States.

Worldwide audience distribution share by country for Information management
CountryShare
United States22.4%
Mexico11.0%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information management audience in United States is strongest.

Fig. 05

Top regions by affinity

Information management fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K3.36×
02Washington~8K1.37×
03Vermont<1K1.29×
04Alaska<1K1.21×
05Nevada~3K1.17×
06Washington, District of Columbia~1K1.15×
07North Dakota<1K1.12×
08Maryland~6K1.11×
09Tennessee~7K1.10×
10South Dakota<1K1.09×
11Kentucky~4K1.07×
12Virginia~8K1.06×
13Arkansas~3K1.05×
14West Virginia~1K1.04×
15Hawaii~1K1.04×
16Montana<1K1.04×
17Delaware<1K1.03×
18Georgia~9K1.01×
19Colorado~5K1.00×
20Nebraska~2K1.00×
21Idaho~2K1.00×
22New Hampshire~1K1.00×
23Rhode Island<1K0.99×
24Maine~1K0.98×
25New Mexico~1K0.96×
26Missouri~5K0.94×
27Iowa~2K0.94×
28Mississippi~2K0.94×
29Oregon~3K0.93×
30Texas~20K0.92×
31Kansas~2K0.91×
32Utah~2K0.90×
33Ohio~8K0.89×
34Louisiana~3K0.89×
35Alabama~4K0.88×
36Oklahoma~3K0.88×
37Connecticut~3K0.87×
38Illinois~9K0.86×
39South Carolina~4K0.86×
40New Jersey~6K0.84×
41Massachusetts~5K0.84×
42Wisconsin~4K0.84×
43New York~10K0.83×
44Arizona~5K0.83×
45Indiana~5K0.83×
46Minnesota~4K0.83×
47Michigan~6K0.80×
48Pennsylvania~8K0.75×
49California~20K0.74×
50Florida~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Information management, United States
0.70×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information management audience
#·InterestCategoryAffinity×
01ClassPassSports38.78×
02Driving testCars & Mobility34.34×
03Alan TuringPolitics & Society32.10×
04Amazon Web ServicesTechnology & Electronics20.57×
05Anna FarisMovies & TV20.00×
06Olivia MunnMovies & TV20.00×
07Patricia ArquetteMovies & TV20.00×
08WaterworldMovies & TV20.00×
09Larry PagePolitics & Society20.00×
10Proton (automobile)Cars & Mobility20.00×
11Andrew LincolnMovies & TV19.77×
12Microsoft AzureTechnology & Electronics18.81×
13Data scienceBusiness & Career18.67×
14Massive open online courseBusiness & Career17.64×
15Project managementBusiness & Career11.01×
16Information securityBusiness & Career8.61×
17Master of Business AdministrationBusiness & Career8.57×
18Microsoft WordTechnology & Electronics8.18×
19InnovationBusiness & Career6.00×
20Cloud computingTechnology & Electronics3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information management audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.07×
Career OrientationPOWER2.91×
IndulgenceJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information management audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
ExtroversionTHRILL0.88×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information management have in United States?

Information management has an estimated audience of 303,016 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Information management fans?

46.0% of Information management fans are female, 54.0% are male, with an average age of 43.0 years.

03

Which brands do Information management fans like most?

Information management fans show strongest brand affinity for ClassPass (38.78×), Anna Faris (20×), and Data science (18.67×) over the country average.

04

Where do Information management fans live in United States?

Information management fans in United States are most concentrated in North Carolina (reach ~30K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Information management fans also like?

Beyond Information management itself, the audience over-indexes on Anna Faris (20×), Data science (18.67×), Driving test (34.34×), and Amazon Web Services (20.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Information management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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