Information management Audience in United States

Information management logo

Information management has an estimated audience of 303,016 people in United States. 46.0% are female, 54.0% are male, average age 43.0. Top regions: California, Texas, North Carolina. Top brand affinities: Governor of Michigan, Google Home, Vocal harmony, Goop, Mangaka.

The average Information management fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Governor of Michigan, Google Home, Vocal harmony, with strongest over-indexing on Governor of Michigan (19.21× the country average). Demographically, the Information management audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Information management fans

Demographic split for Information management audience in United States
MetricValue
Female46.0%
Male54.0%
Average age43.0
Estimated audience size303,016

Audience persona

The typical Information management fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Information management in United States
RegionReachAffinity
California28,4260.85×
Texas23,6470.91×
North Carolina17,4361.91×
New York16,2570.96×
Florida14,2700.7×
Georgia11,5011.23×
Washington10,0211.65×
Virginia9,1611.24×
Tennessee8,7571.44×
Illinois8,6340.86×
Maryland7,3561.41×
Ohio6,6110.71×
Pennsylvania6,3600.62×
Colorado5,7101.2×
Michigan5,5280.7×
New Jersey5,3440.69×
Massachusetts4,8630.81×
Arizona4,5390.73×
Indiana3,6170.65×
South Carolina3,0290.66×
Alabama2,9950.71×
Missouri2,8580.59×
Oregon2,8480.82×
Louisiana2,6630.68×
Minnesota2,5740.59×
Wisconsin2,4440.54×
Utah2,1840.8×
Nevada2,1430.73×
Kentucky2,0270.53×
Oklahoma1,9520.58×
West Virginia1,7511.24×
Iowa1,7160.69×
Connecticut1,6600.55×
Mississippi1,6220.65×
Nebraska1,5791.04×
Washington, District of Columbia1,5371.69×
Kansas1,5230.64×
Hawaii1,4541.12×
Arkansas1,4410.58×
Vermont1,2902.42×
Alaska1,2341.9×
Idaho1,1420.75×
Montana1,0751.28×
New Mexico1,0750.71×
South Dakota1,0621.52×
North Dakota1,0341.66×
New Hampshire1,0190.85×
Wyoming1,0002.23×
Rhode Island9841.02×
Maine9830.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information management audience
BrandAffinityCategory
Governor of Michigan19.21×Politics & Society
Google Home14.11×Technology & Electronics
Vocal harmony8.33×Music & Radio
Goop9.19×Internet & Social Media
Mangaka6.27×Literature
Wok9.57×Food & Beverages
Cherish (group)14.75×Music & Radio
Grinch5.27×Movies & TV
El Paso County, Colorado16.55×Travel & Leisure
Hipster12.29×Politics & Society
Hibachi9.58×Food & Beverages
Israel2.55×Travel & Leisure
headspace10.73×Health
Grace Slick8.59×Music & Radio
Fairy godmother7.27×Literature
Preta Gil19.94×Music & Radio
Ira Glass14.12×Music & Radio
Historic site3.47×Arts & Culture
TV Fanatic8.39×Movies & TV
Cam Ward3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information management audience
TraitClusterScore
Risk AppetiteTHRILL2.92
Career OrientationPOWER2.81
Need for SecurityCONSERVATISM2.57
Early Adopter MentalityPOWER1.54
Luxury OrientationPREMIUM1.53
Convenience OrientationPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Information management
CountryShare
United States22.4%
Mexico11.0%
India9.5%

See Information management audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Information management have in United States?

Information management has an estimated audience of 303,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Information management fans?

46.0% of Information management fans are female, 54.0% are male, with an average age of 43.0 years.

Which brands do Information management fans like most?

Information management fans show strongest brand affinity for Governor of Michigan (19.21×), Google Home (14.11×), and Vocal harmony (8.33×) over the country average.

Where do Information management fans live in United States?

Information management fans in United States are most concentrated in California (reach 28,426), Texas (reach 23,647), and North Carolina (reach 17,436). These three regions account for the largest share of the active audience.

What other brands do Information management fans also like?

Beyond Information management itself, the audience over-indexes on Google Home (14.11×), Vocal harmony (8.33×), Goop (9.19×), and Mangaka (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.