Rascasse Audience Intelligence

Microsoft Azure Target Market in United States

A data profile of the people who buy, follow and care about Microsoft Azure in United States — modelled from more than twelve digital signal sources. Microsoft Azure has an estimated audience of 1,769,529 people in United States.

#7among Hosting in United States#1608among Brand in United States#553in Technology & Electronics

The average Microsoft Azure fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gemini, Chat GPT, Microsoft Copilot, with strongest over-indexing on Gemini (36.56× the country average).

Demographically, the Microsoft Azure audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Azure fan in United States is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Gemini.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Azure profile in United States.

Audience size
1.8M
in United States
Gender
40.3%♀
59.7% male
Age
41.8
average years
Country rank
#15661
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Azure

40.3% are female, 59.7% are male, average age 41.8.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Microsoft Azure audience in United States
MetricValue
Female40.3%
Male59.7%
Average age41.8
Estimated audience size1,769,529
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Microsoft Azure audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4919%
50+29%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Microsoft Azure audience comes from United States.

Worldwide audience distribution share by country for Microsoft Azure
CountryShare
United States21.7%
India8.3%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Azure audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Azure customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.75×
02Washington~60K1.63×
03Virginia~70K1.60×
04Massachusetts~50K1.33×
05Maryland~40K1.31×
06New York~100K1.26×
07Georgia~70K1.20×
08Illinois~70K1.19×
09New Jersey~50K1.19×
10Colorado~30K1.19×
11California~200K1.16×
12Texas~200K1.15×
13Utah~20K1.13×
14Minnesota~30K1.08×
15Oregon~20K1.07×
16Iowa~20K1.06×
17North Carolina~60K1.05×
18New Hampshire~7K1.05×
19Kansas~10K1.03×
20Connecticut~20K1.02×
21Arizona~40K1.01×
22Wisconsin~30K1.00×
23North Dakota~4K1.00×
24Florida~100K0.99×
25Pennsylvania~60K0.98×
26Missouri~30K0.98×
27Michigan~40K0.94×
28Ohio~50K0.93×
29Rhode Island~5K0.93×
30Tennessee~30K0.92×
31Indiana~30K0.92×
32Idaho~8K0.91×
33Hawaii~7K0.91×
34Alaska~3K0.91×
35Arkansas~10K0.90×
36Nebraska~8K0.90×
37Delaware~4K0.90×
38Vermont~3K0.90×
39South Dakota~4K0.89×
40Montana~4K0.87×
41Oklahoma~20K0.86×
42Nevada~10K0.84×
43Alabama~20K0.83×
44Maine~5K0.83×
45South Carolina~20K0.82×
46Kentucky~20K0.81×
47West Virginia~7K0.81×
48New Mexico~7K0.76×
49Mississippi~10K0.70×
50Louisiana~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Microsoft Azure, United States
0.69×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Azure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Azure audience
#·InterestCategoryAffinity×
01Google Cloud PlatformTechnology & Electronics133.00×
02Apache SparkTechnology & Electronics94.29×
03Apache HadoopTechnology & Electronics78.34×
04Docker (software)Technology & Electronics68.11×
05Data warehouseTechnology & Electronics61.37×
06Microsoft CopilotTechnology & Electronics48.46×
07KubernetesTechnology & Electronics46.86×
08PerplexityTechnology & Electronics46.10×
09California Institute of TechnologyBusiness & Career40.82×
10GeminiTechnology & Electronics36.56×
11DeepSeekTechnology & Electronics35.02×
12HeyGenTechnology & Electronics35.02×
13Business analysisBusiness & Career31.35×
14Predictive analyticsTechnology & Electronics31.34×
15Stack OverflowTechnology & Electronics30.39×
16Chat GPTTechnology & Electronics28.29×
17EenaduNews25.71×
18Node.jsTechnology & Electronics16.41×
19GitHubInternet & Social Media9.34×
20Google DocsInternet & Social Media4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Azure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Azure audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.53×
Career OrientationPOWER2.47×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Azure audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
IndulgenceJOY0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Azure's target market in United States?

Microsoft Azure's target market in United States covers an estimated 1,769,529 people, concentrated in California and Texas.

02

What is the gender split and age of Microsoft Azure customers?

40.3% of the Microsoft Azure audience are female, 59.7% are male, with an average age of 41.8 years.

03

Which brands do Microsoft Azure fans like most?

Microsoft Azure fans show strongest brand affinity for Gemini (36.56×), Chat GPT (28.29×), and Microsoft Copilot (48.46×) over the country average.

04

Where do Microsoft Azure fans live in United States?

Microsoft Azure fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Azure fans also like?

Beyond Microsoft Azure itself, the audience over-indexes on Chat GPT (28.29×), Microsoft Copilot (48.46×), Perplexity (46.1×), and Apache Hadoop (78.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Azure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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