California Institute of Technology Audience in United States

California Institute of Technology logo

California Institute of Technology has an estimated audience of 684,901 people in United States. 51.8% are female, 48.2% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, KLIX (AM), Cadillac Ranch, Keegan Bradley, Jesse Plemons.

The average California Institute of Technology fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, KLIX (AM), Cadillac Ranch, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the California Institute of Technology audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California Institute of Technology fans

Demographic split for California Institute of Technology audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.8
Estimated audience size684,901

Audience persona

The typical California Institute of Technology fan in United States is balanced, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for California Institute of Technology in United States
RegionReachAffinity
California495,2316.58×
Texas60,7451.03×
New York46,1891.21×
Florida32,5170.7×
Illinois26,2421.15×
Washington22,8131.66×
Massachusetts22,7401.69×
New Jersey21,9901.26×
Pennsylvania20,4640.89×
Georgia20,1640.96×
Virginia19,5911.17×
North Carolina17,6360.86×
Maryland15,7241.34×
Ohio13,9010.66×
Arizona13,8790.99×
Michigan12,6980.71×
Colorado11,9041.1×
Oregon10,7791.37×
Indiana9,1120.73×
Tennessee8,9820.65×
Missouri8,4830.77×
Connecticut8,0991.18×
Nevada8,0431.21×
Minnesota8,0150.82×
Wisconsin7,1250.69×
South Carolina6,1260.59×
Hawaii5,6651.92×
Louisiana5,6400.64×
Utah5,2820.86×
Alabama5,0590.53×
Kentucky4,8700.57×
Oklahoma4,3450.57×
Iowa4,1570.74×
Kansas3,9550.73×
Washington, District of Columbia3,1861.55×
Mississippi2,9640.53×
New Mexico2,8840.84×
Arkansas2,8380.5×
Idaho2,4360.71×
New Hampshire2,2360.83×
Rhode Island2,2201.02×
Nebraska2,1280.62×
Maine1,6410.67×
Montana1,5630.82×
West Virginia1,4910.47×
Delaware1,3890.74×
South Dakota1,0500.66×
Vermont9570.8×
Alaska8770.6×
North Dakota7350.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Institute of Technology audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
KLIX (AM)26.93×Music & Radio
Cadillac Ranch14.09×Cars & Mobility
Keegan Bradley6.93×Sports
Jesse Plemons2.95×Movies & TV
Nebraska Cornhuskers football2.52×Sports
Monogram2.5×Home & Garden
Keeping up with the Kardashian19.09×Movies & TV
Fox 13 News3.55×Movies & TV
Home staging2.73×Home & Garden
Mangaka2.13×Literature
Atkins diet2.54×Health
Corona (band)2.76×Music & Radio
Paul Casey18.75×Sports
Charlamagne Tha God3.93×Movies & TV
Hypertext2.48×Technology & Electronics
WESH 2 News2×Movies & TV
Google Analytics1.94×Internet & Social Media
The Ice Queen12.71×Literature
Keeper (password manager)2.42×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Institute of Technology audience
TraitClusterScore
Need for SecurityCONSERVATISM2.32
Career OrientationPOWER1.86
Early Adopter MentalityPOWER1.74
Risk AppetiteTHRILL1.43
TravellingTHRILL1.39
PatriotismCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for California Institute of Technology
CountryShare
United States56.5%
India6.6%
Japan6.0%

See California Institute of Technology audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California Institute of Technology have in United States?

California Institute of Technology has an estimated audience of 684,901 people in United States, concentrated in California and Texas.

What is the gender split and age of California Institute of Technology fans?

51.8% of California Institute of Technology fans are female, 48.2% are male, with an average age of 36.8 years.

Which brands do California Institute of Technology fans like most?

California Institute of Technology fans show strongest brand affinity for Lulu 黃路梓茵 (20×), KLIX (AM) (26.93×), and Cadillac Ranch (14.09×) over the country average.

Where do California Institute of Technology fans live in United States?

California Institute of Technology fans in United States are most concentrated in California (reach 495,231), Texas (reach 60,745), and New York (reach 46,189). These three regions account for the largest share of the active audience.

What other brands do California Institute of Technology fans also like?

Beyond California Institute of Technology itself, the audience over-indexes on KLIX (AM) (26.93×), Cadillac Ranch (14.09×), Keegan Bradley (6.93×), and Jesse Plemons (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.