Rascasse Audience Intelligence

California Institute of Technology Audience in United States

A data profile of the people who buy, follow and care about California Institute of Technology in United States — modelled from more than twelve digital signal sources. California Institute of Technology has an estimated audience of 684,901 people in United States.

#194among University in United States#2956among POI in United States#1902in Business & Career

The average California Institute of Technology fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Amazon Web Services, Massive open online course, LiveScience, with strongest over-indexing on Amazon Web Services (44.29× the country average).

Demographically, the California Institute of Technology audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California Institute of Technology fan in United States is balanced, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Amazon Web Services.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California Institute of Technology profile in United States.

Audience size
685K
in United States
Gender
51.8%♀
48.2% male
Age
36.8
average years
Country rank
#30309
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of California Institute of Technology fans

51.8% are female, 48.2% are male, average age 36.8.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for California Institute of Technology audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.8
Estimated audience size684,901
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the California Institute of Technology audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

56.4%

of the worldwide California Institute of Technology audience comes from United States.

Worldwide audience distribution share by country for California Institute of Technology
CountryShare
United States56.4%
India6.6%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California Institute of Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

California Institute of Technology fans by region: top regions in United States
#RegionReachAffinity×
01California~500K10.48×
02Hawaii~5K1.65×
03Washington~20K1.53×
04Massachusetts~20K1.52×
05Washington, District of Columbia~3K1.36×
06Oregon~10K1.26×
07Maryland~10K1.22×
08New Jersey~20K1.16×
09Virginia~20K1.10×
10Connecticut~8K1.09×
11Nevada~7K1.09×
12New York~40K1.08×
13Colorado~10K1.06×
14Illinois~20K1.04×
15Rhode Island~2K1.01×
16Arizona~10K0.96×
17Texas~60K0.95×
18New Mexico~3K0.91×
19Vermont~1K0.91×
20Montana~2K0.90×
21New Hampshire~2K0.88×
22Alaska~1K0.88×
23Georgia~20K0.86×
24South Dakota~1K0.86×
25Delaware~2K0.85×
26North Dakota~1K0.85×
27Pennsylvania~20K0.84×
28Utah~5K0.84×
29Idaho~3K0.82×
30Maine~2K0.81×
31Minnesota~8K0.80×
32North Carolina~20K0.79×
33Iowa~4K0.78×
34Kansas~4K0.78×
35Missouri~8K0.77×
36West Virginia~2K0.77×
37Nebraska~3K0.76×
38Indiana~9K0.74×
39Wisconsin~7K0.72×
40Mississippi~4K0.72×
41Louisiana~6K0.70×
42Arkansas~4K0.70×
43Michigan~10K0.68×
44Oklahoma~5K0.68×
45Alabama~6K0.66×
46Kentucky~6K0.66×
47Tennessee~9K0.65×
48South Carolina~7K0.65×
49Florida~30K0.64×
50Ohio~10K0.64×
Fig. 06

Affinity by region

Affinity by region — California Institute of Technology, United States
0.64×1.00×10.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California Institute of Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California Institute of Technology audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career65.55×
02Massive open online courseBusiness & Career45.47×
03Amazon Web ServicesTechnology & Electronics44.29×
04American Museum of Natural HistoryArts & Culture43.78×
05Microsoft AzureTechnology & Electronics40.82×
06Paperless PostShopping28.93×
07Yale UniversityBusiness & Career24.77×
08Kirk HammettMusic & Radio24.14×
09Data scienceBusiness & Career23.81×
10Johns Hopkins UniversityBusiness & Career21.29×
11James HetfieldMusic & Radio20.11×
12Carnegie Mellon UniversityBusiness & Career18.66×
13CustomInkShopping16.32×
14Colgate UniversityBusiness & Career14.67×
15International Space StationCars & Mobility14.04×
16Creative CommonsTechnology & Electronics6.71×
17Cloud computingTechnology & Electronics5.62×
18NeuroscienceBusiness & Career5.15×
19InnovationBusiness & Career4.33×
20AirbnbTravel & Leisure2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California Institute of Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California Institute of Technology audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.73×
Career OrientationPOWER2.12×
PatriotismCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California Institute of Technology audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.88×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does California Institute of Technology have in United States?

California Institute of Technology has an estimated audience of 684,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of California Institute of Technology fans?

51.8% of California Institute of Technology fans are female, 48.2% are male, with an average age of 36.8 years.

03

Which brands do California Institute of Technology fans like most?

California Institute of Technology fans show strongest brand affinity for Amazon Web Services (44.29×), Massive open online course (45.47×), and LiveScience (65.55×) over the country average.

04

Where do California Institute of Technology fans live in United States?

California Institute of Technology fans in United States are most concentrated in California (reach ~500K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do California Institute of Technology fans also like?

Beyond California Institute of Technology itself, the audience over-indexes on Massive open online course (45.47×), LiveScience (65.55×), American Museum of Natural History (43.78×), and Data science (23.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for California Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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