California Institute of Technology Audience in United States

California Institute of Technology has an estimated audience of 684,901 people in United States. 51.8% are female, 48.2% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Massive open online course, Paperless Post, CustomInk, Yale University, James Hetfield.

The average California Institute of Technology fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Massive open online course, Paperless Post, CustomInk, with strongest over-indexing on Massive open online course (30.3× the country average). Demographically, the California Institute of Technology audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California Institute of Technology fans

Demographic split for California Institute of Technology audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.8
Estimated audience size684,901

Audience persona

The typical California Institute of Technology fan in United States is balanced, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Massive open online course.

Top regions in United States

Top regions ranked by reach for California Institute of Technology in United States
RegionReachAffinity
California495,2316.58×
Texas60,7451.03×
New York46,1891.21×
Florida32,5170.7×
Illinois26,2421.15×
Washington22,8131.66×
Massachusetts22,7401.69×
New Jersey21,9901.26×
Pennsylvania20,4640.89×
Georgia20,1640.96×
Virginia19,5911.17×
North Carolina17,6360.86×
Maryland15,7241.34×
Ohio13,9010.66×
Arizona13,8790.99×
Michigan12,6980.71×
Colorado11,9041.1×
Oregon10,7791.37×
Indiana9,1120.73×
Tennessee8,9820.65×
Missouri8,4830.77×
Connecticut8,0991.18×
Nevada8,0431.21×
Minnesota8,0150.82×
Wisconsin7,1250.69×
South Carolina6,1260.59×
Hawaii5,6651.92×
Louisiana5,6400.64×
Utah5,2820.86×
Alabama5,0590.53×
Kentucky4,8700.57×
Oklahoma4,3450.57×
Iowa4,1570.74×
Kansas3,9550.73×
Washington, District of Columbia3,1861.55×
Mississippi2,9640.53×
New Mexico2,8840.84×
Arkansas2,8380.5×
Idaho2,4360.71×
New Hampshire2,2360.83×
Rhode Island2,2201.02×
Nebraska2,1280.62×
Maine1,6410.67×
Montana1,5630.82×
West Virginia1,4910.47×
Delaware1,3890.74×
South Dakota1,0500.66×
Vermont9570.8×
Alaska8770.6×
North Dakota7350.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Institute of Technology audience
BrandAffinityCategory
Massive open online course30.3×Business & Career
Paperless Post22.33×Shopping
CustomInk20.21×Shopping
Yale University20.25×Business & Career
James Hetfield19.29×Music & Radio
Amazon Web Services14.09×Technology & Electronics
Microsoft Azure20.09×Technology & Electronics
Neuroscience5.15×Business & Career
Robert Trujillo34.42×Music & Radio
Western Governors University21.33×Business & Career
International Space Station16.8×Cars & Mobility
Kirk Hammett26.93×Music & Radio
Planet Fitness3.08×Sports
Carnegie Mellon University19.09×Business & Career
Data science9.46×Business & Career
RingCentral18.48×Technology & Electronics
Duke University11.46×Business & Career
University of Pennsylvania11.82×Business & Career
Johns Hopkins University12.89×Business & Career
Nature1.88×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Institute of Technology audience
TraitClusterScore
Need for SecurityCONSERVATISM2.32
Career OrientationPOWER1.86
Early Adopter MentalityPOWER1.74
Risk AppetiteTHRILL1.43
TravellingTHRILL1.39
PatriotismCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for California Institute of Technology
CountryShare
United States56.5%
India6.6%
Japan6.0%

See California Institute of Technology audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California Institute of Technology have in United States?

California Institute of Technology has an estimated audience of 684,901 people in United States, concentrated in California and Texas.

What is the gender split and age of California Institute of Technology fans?

51.8% of California Institute of Technology fans are female, 48.2% are male, with an average age of 36.8 years.

Which brands do California Institute of Technology fans like most?

California Institute of Technology fans show strongest brand affinity for Massive open online course (30.3×), Paperless Post (22.33×), and CustomInk (20.21×) over the country average.

Where do California Institute of Technology fans live in United States?

California Institute of Technology fans in United States are most concentrated in California (reach 495,231), Texas (reach 60,745), and New York (reach 46,189). These three regions account for the largest share of the active audience.

What other brands do California Institute of Technology fans also like?

Beyond California Institute of Technology itself, the audience over-indexes on Paperless Post (22.33×), CustomInk (20.21×), Yale University (20.25×), and James Hetfield (19.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.