American Museum of Natural History Audience in United States
American Museum of Natural History has an estimated audience of 1,679,527 people in United States. 53.7% are female, 46.3% are male, average age 38.9. Top regions: New York, New Jersey, California. Top brand affinities: Discover (magazine), National Renewable Energy Laboratory, Yale University Press, Science Friday, Lawrence Livermore National Laboratory.
The average American Museum of Natural History fan in United States is 38.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Discover (magazine), National Renewable Energy Laboratory, Yale University Press, with strongest over-indexing on Discover (magazine) (37.55× the country average). Demographically, the American Museum of Natural History audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of American Museum of Natural History fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 38.9 |
| Estimated audience size | 1,679,527 |
Audience persona
The typical American Museum of Natural History fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Discover (magazine).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,259,645 | 18.02× |
| New Jersey | 235,755 | 5.52× |
| California | 94,403 | 0.51× |
| Florida | 71,797 | 0.63× |
| Texas | 62,381 | 0.43× |
| Pennsylvania | 53,701 | 0.95× |
| Connecticut | 47,243 | 2.8× |
| Massachusetts | 38,476 | 1.16× |
| Virginia | 32,531 | 0.8× |
| Georgia | 27,468 | 0.53× |
| North Carolina | 25,815 | 0.51× |
| Ohio | 22,999 | 0.44× |
| Illinois | 22,895 | 0.41× |
| Maryland | 22,050 | 0.76× |
| Washington | 17,661 | 0.52× |
| Tennessee | 16,663 | 0.49× |
| Michigan | 16,644 | 0.38× |
| Colorado | 12,086 | 0.46× |
| Arizona | 11,917 | 0.35× |
| South Carolina | 11,070 | 0.44× |
| Indiana | 10,987 | 0.36× |
| Minnesota | 9,760 | 0.41× |
| Washington, District of Columbia | 9,369 | 1.86× |
| Missouri | 9,256 | 0.34× |
| Wisconsin | 9,072 | 0.36× |
| Kentucky | 8,488 | 0.4× |
| Oregon | 8,271 | 0.43× |
| Alabama | 7,997 | 0.34× |
| Louisiana | 7,924 | 0.37× |
| Utah | 6,935 | 0.46× |
| Oklahoma | 6,536 | 0.35× |
| Rhode Island | 5,564 | 1.04× |
| Arkansas | 5,154 | 0.37× |
| New Hampshire | 4,922 | 0.74× |
| Nevada | 4,852 | 0.3× |
| Kansas | 4,761 | 0.36× |
| Maine | 4,677 | 0.78× |
| Iowa | 4,264 | 0.31× |
| Delaware | 3,672 | 0.79× |
| Mississippi | 3,441 | 0.25× |
| Hawaii | 3,438 | 0.48× |
| Vermont | 3,078 | 1.04× |
| Idaho | 2,926 | 0.35× |
| New Mexico | 2,923 | 0.35× |
| Nebraska | 2,836 | 0.34× |
| West Virginia | 2,695 | 0.34× |
| Montana | 1,584 | 0.34× |
| Alaska | 981 | 0.27× |
| South Dakota | 954 | 0.25× |
| North Dakota | 822 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discover (magazine) | 37.55× | Internet & Social Media |
| National Renewable Energy Laboratory | 48.37× | Business & Career |
| Yale University Press | 63.4× | Business & Career |
| Science Friday | 53.51× | Business & Career |
| Lawrence Livermore National Laboratory | 65.31× | Technology & Electronics |
| California Institute of Technology | 43.78× | Business & Career |
| MIT Media Lab | 35.97× | Business & Career |
| Steven Pinker | 61.27× | Health |
| Harvard University Press | 47.02× | Business & Career |
| New Scientist | 36.49× | Business & Career |
| LiveScience | 31.27× | Business & Career |
| The Skeptics' Guide to the Universe | 62.58× | Music & Radio |
| Sports Authority Field at Mile High | 37.81× | Sports |
| MIT Sloan School of Management | 24.53× | Business & Career |
| Space.com | 23.74× | Internet & Social Media |
| MIT Technology Review | 21.58× | Technology & Electronics |
| Science Museum, London | 27.75× | Arts & Culture |
| Sky & Telescope | 42.04× | Politics & Society |
| Smithsonian (magazine) | 15.41× | Politics & Society |
| Jet Propulsion Laboratory | 43.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.96 |
| Urban Lifestyle | OPEN | 1.6 |
| Travelling | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.51 |
| Sustainability | BALANCE | 1.47 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.9% |
| Japan | 6.4% |
| India | 4.2% |
See American Museum of Natural History audiences in other countries
- American Museum of Natural History — Germany
- American Museum of Natural History — United Kingdom
- American Museum of Natural History — France
- American Museum of Natural History — Italy
- American Museum of Natural History — Spain
- American Museum of Natural History — Brazil
- American Museum of Natural History — Japan
- American Museum of Natural History — South Korea
- American Museum of Natural History — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does American Museum of Natural History have in United States?
American Museum of Natural History has an estimated audience of 1,679,527 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of American Museum of Natural History fans?
53.7% of American Museum of Natural History fans are female, 46.3% are male, with an average age of 38.9 years.
Which brands do American Museum of Natural History fans like most?
American Museum of Natural History fans show strongest brand affinity for Discover (magazine) (37.55×), National Renewable Energy Laboratory (48.37×), and Yale University Press (63.4×) over the country average.
Where do American Museum of Natural History fans live in United States?
American Museum of Natural History fans in United States are most concentrated in New York (reach 1,259,645), New Jersey (reach 235,755), and California (reach 94,403). These three regions account for the largest share of the active audience.
What other brands do American Museum of Natural History fans also like?
Beyond American Museum of Natural History itself, the audience over-indexes on National Renewable Energy Laboratory (48.37×), Yale University Press (63.4×), Science Friday (53.51×), and Lawrence Livermore National Laboratory (65.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.