Rascasse Audience Intelligence

American Museum of Natural History Audience in United States

A data profile of the people who buy, follow and care about American Museum of Natural History in United States — modelled from more than twelve digital signal sources. American Museum of Natural History has an estimated audience of 1,679,527 people in United States.

#13among Museum in United States#1320among POI in United States#168in Arts & Culture

The average American Museum of Natural History fan in United States is 38.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Discover (magazine), National Renewable Energy Laboratory, Yale University Press, with strongest over-indexing on Discover (magazine) (37.55× the country average).

Demographically, the American Museum of Natural History audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Museum of Natural History fan in United States is balanced, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Discover (magazine).

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Museum of Natural History profile in United States.

Audience size
1.7M
in United States
Gender
53.7%♀
46.3% male
Age
38.9
average years
Country rank
#16307
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Museum of Natural History fans

53.7% are female, 46.3% are male, average age 38.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for American Museum of Natural History audience in United States
MetricValue
Female53.7%
Male46.3%
Average age38.9
Estimated audience size1,679,527
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the American Museum of Natural History audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

47.9%

of the worldwide American Museum of Natural History audience comes from United States.

Worldwide audience distribution share by country for American Museum of Natural History
CountryShare
United States47.9%
Japan6.4%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Museum of Natural History audience in United States is strongest.

Fig. 05

Top regions by affinity

American Museum of Natural History fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M24.59×
02New Jersey~300K6.28×
03Connecticut~40K2.37×
04Washington, District of Columbia~7K1.40×
05Vermont~3K0.93×
06Massachusetts~30K0.92×
07Rhode Island~5K0.87×
08Pennsylvania~40K0.75×
09Delaware~3K0.72×
10Maine~4K0.69×
11New Hampshire~4K0.67×
12Maryland~20K0.61×
13Virginia~20K0.60×
14Alaska~2K0.57×
15North Dakota~2K0.54×
16South Dakota~2K0.53×
17Montana~2K0.50×
18Florida~60K0.49×
19Hawaii~4K0.49×
20West Virginia~4K0.45×
21Washington~10K0.43×
22Utah~6K0.43×
23Idaho~4K0.43×
24North Carolina~20K0.42×
25New Mexico~4K0.42×
26Georgia~20K0.41×
27Tennessee~10K0.41×
28Nebraska~3K0.41×
29South Carolina~10K0.40×
30Arkansas~6K0.40×
31California~70K0.39×
32Oregon~7K0.39×
33Colorado~10K0.38×
34Kentucky~8K0.38×
35Mississippi~5K0.38×
36Kansas~5K0.38×
37Ohio~20K0.36×
38Louisiana~8K0.36×
39Oklahoma~7K0.36×
40Minnesota~9K0.35×
41Iowa~5K0.35×
42Texas~50K0.34×
43Alabama~8K0.34×
44Wisconsin~8K0.33×
45Nevada~5K0.33×
46Illinois~20K0.32×
47Michigan~10K0.32×
48Arizona~10K0.32×
49Indiana~10K0.32×
50Missouri~9K0.32×
Fig. 06

Affinity by region

Affinity by region — American Museum of Natural History, United States
0.32×1.00×24.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Museum of Natural History audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Museum of Natural History audience
#·InterestCategoryAffinity×
01Canadian Space AgencyPolitics & Society68.14×
02Lawrence Livermore National LaboratoryTechnology & Electronics65.31×
03Yale University PressBusiness & Career63.40×
04The Skeptics' Guide to the UniverseMusic & Radio62.58×
05Steven PinkerHealth61.27×
06Science FridayBusiness & Career53.51×
07National Renewable Energy LaboratoryBusiness & Career48.37×
08Harvard University PressBusiness & Career47.02×
09California Institute of TechnologyBusiness & Career43.78×
10Sky & TelescopePolitics & Society42.04×
11Sports Authority Field at Mile HighSports37.81×
12Discover (magazine)Internet & Social Media37.55×
13New ScientistBusiness & Career36.49×
14MIT Media LabBusiness & Career35.97×
15LiveScienceBusiness & Career31.27×
16Science Museum, LondonArts & Culture27.75×
17MIT Sloan School of ManagementBusiness & Career24.53×
18Space.comInternet & Social Media23.74×
19MIT Technology ReviewTechnology & Electronics21.58×
20International Space StationCars & Mobility18.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Museum of Natural History audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Museum of Natural History audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.78×
IndividualismJOY1.43×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Museum of Natural History audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Pet OwnershipJOY1.01×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Museum of Natural History have in United States?

American Museum of Natural History has an estimated audience of 1,679,527 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of American Museum of Natural History fans?

53.7% of American Museum of Natural History fans are female, 46.3% are male, with an average age of 38.9 years.

03

Which brands do American Museum of Natural History fans like most?

American Museum of Natural History fans show strongest brand affinity for Discover (magazine) (37.55×), National Renewable Energy Laboratory (48.37×), and Yale University Press (63.4×) over the country average.

04

Where do American Museum of Natural History fans live in United States?

American Museum of Natural History fans in United States are most concentrated in New York (reach ~1.5M), New Jersey (reach ~300K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do American Museum of Natural History fans also like?

Beyond American Museum of Natural History itself, the audience over-indexes on National Renewable Energy Laboratory (48.37×), Yale University Press (63.4×), Science Friday (53.51×), and Lawrence Livermore National Laboratory (65.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See American Museum of Natural History audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →