Space.com Audience in United States

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Space.com has an estimated audience of 1,434,424 people in United States. 36.6% are female, 63.4% are male, average age 45.2. Top regions: California, Florida, Texas. Top brand affinities: Israel, Ira Glass, Urban Outfitters, The Devil's Rejects, Atkins diet.

The average Space.com fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Ira Glass, Urban Outfitters, with strongest over-indexing on Israel (5.08× the country average). Demographically, the Space.com audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Space.com fans

Demographic split for Space.com audience in United States
MetricValue
Female36.6%
Male63.4%
Average age45.2
Estimated audience size1,434,424

Audience persona

The typical Space.com fan in United States is more male, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Space.com in United States
RegionReachAffinity
California129,5360.82×
Florida117,8401.21×
Texas81,8970.66×
New York62,3700.78×
Virginia50,1171.43×
Pennsylvania38,6700.8×
Ohio38,3580.87×
Colorado31,7241.4×
Georgia31,3930.71×
Illinois31,1130.65×
North Carolina31,0780.72×
Alabama30,4821.52×
Arizona30,3301.04×
New Jersey28,3520.78×
Indiana27,5791.05×
Michigan27,2210.73×
Washington25,4010.88×
South Carolina23,0441.07×
Tennessee22,0450.77×
Maryland21,7030.88×
Massachusetts20,2020.71×
Oregon19,9831.22×
New Mexico17,9912.5×
Oklahoma17,0501.07×
Missouri16,9790.73×
Louisiana16,4930.89×
Alaska16,1685.27×
Wisconsin15,8880.74×
Minnesota13,6080.66×
Kentucky13,4470.75×
Connecticut10,1020.7×
West Virginia9,6541.45×
Nevada9,5880.69×
Arkansas9,4340.8×
Utah7,7540.6×
Kansas6,9700.62×
Iowa6,2270.53×
Maine5,9121.15×
Washington, District of Columbia5,8801.36×
New Hampshire5,5770.99×
Mississippi4,9730.42×
Idaho4,5090.63×
Nebraska4,4770.62×
Hawaii3,7200.6×
Delaware3,6370.92×
Wyoming3,5011.65×
Vermont3,1261.24×
South Dakota3,0490.92×
Montana2,7990.7×
Rhode Island2,5600.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Space.com audience
BrandAffinityCategory
Israel5.08×Travel & Leisure
Ira Glass32.09×Music & Radio
Urban Outfitters2.58×Shopping
The Devil's Rejects13.37×Movies & TV
Atkins diet6.8×Health
Vocal harmony5.44×Music & Radio
3D printing3.05×Technology & Electronics
Mount Kilimanjaro20×Travel & Leisure
Wikia4×Internet & Social Media
Alaska1.95×Travel & Leisure
Hibachi8.52×Food & Beverages
Salman Khan7.91×Movies & TV
Grinch3.87×Movies & TV
Hypertext5.82×Technology & Electronics
Goop5.09×Internet & Social Media
Wok6.07×Food & Beverages
Jeep Wagoneer4.43×Cars & Mobility
Pillow1.63×Home & Garden
Nebraska Cornhuskers football2.71×Sports
Governor of Michigan5.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Space.com audience
TraitClusterScore
Early Adopter MentalityPOWER2.59
PatriotismCONSERVATISM1.94
LGBTQ+ IdentityOPEN1.7
Risk AppetiteTHRILL1.59
SustainabilityBALANCE1.49
Need for SecurityCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Space.com
CountryShare
United States64.6%
United Kingdom10.0%
Canada4.6%

See Space.com audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Space.com have in United States?

Space.com has an estimated audience of 1,434,424 people in United States, concentrated in California and Florida.

What is the gender split and age of Space.com fans?

36.6% of Space.com fans are female, 63.4% are male, with an average age of 45.2 years.

Which brands do Space.com fans like most?

Space.com fans show strongest brand affinity for Israel (5.08×), Ira Glass (32.09×), and Urban Outfitters (2.58×) over the country average.

Where do Space.com fans live in United States?

Space.com fans in United States are most concentrated in California (reach 129,536), Florida (reach 117,840), and Texas (reach 81,897). These three regions account for the largest share of the active audience.

What other brands do Space.com fans also like?

Beyond Space.com itself, the audience over-indexes on Ira Glass (32.09×), Urban Outfitters (2.58×), The Devil's Rejects (13.37×), and Atkins diet (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Space.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.