Rascasse Audience Intelligence

Space.com Audience in United States

A data profile of the people who buy, follow and care about Space.com in United States — modelled from more than twelve digital signal sources. Space.com has an estimated audience of 1,442,545 people in United States.

#570among Website / Newspaper / Magazine in United States#213in Internet & Social Media

The average Space.com fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Stephen Hawking, Dropbox (service), LiveScience, with strongest over-indexing on Stephen Hawking (20.79× the country average).

Demographically, the Space.com audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Space.com fan in United States is more male, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stephen Hawking.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Space.com profile in United States.

Audience size
1.4M
in United States
Gender
36.6%♀
63.4% male
Age
45.2
average years
Country rank
#18280
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Space.com

36.6% are female, 63.4% are male, average age 45.2.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Space.com audience in United States
MetricValue
Female36.6%
Male63.4%
Average age45.2
Estimated audience size1,442,545
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Space.com audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4921%
50+37%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Space.com audience comes from United States.

Worldwide audience distribution share by country for Space.com
CountryShare
United States64.6%
United Kingdom10.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Space.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Space.com fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K5.23×
02New Mexico~10K2.00×
03Alabama~30K1.45×
04Washington, District of Columbia~6K1.36×
05Colorado~30K1.32×
06Virginia~50K1.30×
07West Virginia~8K1.27×
08Wyoming~3K1.23×
09Arizona~30K1.16×
10Florida~100K1.12×
11Oregon~20K1.10×
12Indiana~30K1.09×
13Delaware~4K1.08×
14Maine~5K1.02×
15South Dakota~3K1.01×
16New Hampshire~6K0.99×
17South Carolina~20K0.98×
18Oklahoma~20K0.97×
19Montana~4K0.92×
20Maryland~20K0.90×
21Missouri~20K0.90×
22Louisiana~20K0.90×
23North Dakota~3K0.89×
24Ohio~40K0.86×
25Pennsylvania~40K0.85×
26Nebraska~6K0.85×
27Rhode Island~4K0.85×
28Tennessee~20K0.84×
29Arkansas~10K0.84×
30Hawaii~5K0.83×
31Washington~20K0.82×
32Kansas~9K0.82×
33Idaho~6K0.82×
34Kentucky~10K0.80×
35Mississippi~10K0.80×
36Iowa~9K0.77×
37Michigan~30K0.76×
38Connecticut~10K0.76×
39Nevada~10K0.76×
40Massachusetts~20K0.75×
41Utah~10K0.74×
42California~100K0.73×
43Wisconsin~20K0.73×
44New Jersey~30K0.72×
45Minnesota~10K0.72×
46Texas~90K0.71×
47New York~60K0.71×
48Georgia~30K0.70×
49North Carolina~30K0.68×
50Illinois~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Space.com, United States
0.65×1.00×5.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Space.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Space.com audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career38.87×
02American Museum of Natural HistoryArts & Culture23.74×
03Stephen HawkingBusiness & Career20.79×
04Felicity JonesMovies & TV20.00×
05AstrophysicsPolitics & Society14.49×
06Dropbox (service)Technology & Electronics14.33×
07International Space StationCars & Mobility11.18×
08EngadgetTechnology & Electronics8.11×
09Albert EinsteinTechnology & Electronics7.44×
10Extraterrestrial lifePolitics & Society7.07×
11SpaceXCars & Mobility6.19×
12Elon MuskBusiness & Career5.83×
13Casino gamesGames4.54×
14Online newspaperNews4.38×
15Creative CommonsTechnology & Electronics3.97×
16Sustainable energyHome & Garden3.66×
17NeuroscienceBusiness & Career3.58×
18Tesla MotorsCars & Mobility3.25×
19NatureHome & Garden1.78×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Space.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Space.com audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.87×
PatriotismCONSERVATISM2.51×
IndividualismJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Space.com audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Space.com have in United States?

Space.com has an estimated audience of 1,442,545 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Space.com fans?

36.6% of Space.com fans are female, 63.4% are male, with an average age of 45.2 years.

03

Which brands do Space.com fans like most?

Space.com fans show strongest brand affinity for Stephen Hawking (20.79×), Dropbox (service) (14.33×), and LiveScience (38.87×) over the country average.

04

Where do Space.com fans live in United States?

Space.com fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Space.com fans also like?

Beyond Space.com itself, the audience over-indexes on Dropbox (service) (14.33×), LiveScience (38.87×), American Museum of Natural History (23.74×), and Felicity Jones (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Space.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Space.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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