SpaceX Audience in United States

SpaceX logo

SpaceX has an estimated audience of 4,671,835 people in United States. 37.3% are female, 62.7% are male, average age 41.0. Top regions: California, Florida, Texas. Top brand affinities: Elon Musk, Tesla Motors, Grok, Superman, Karoline Leavitt.

The average SpaceX fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Elon Musk, Tesla Motors, Grok, with strongest over-indexing on Elon Musk (13.15× the country average). Demographically, the SpaceX audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

Demographics of SpaceX fans

Demographic split for SpaceX audience in United States
MetricValue
Female37.3%
Male62.7%
Average age41.0
Estimated audience size4,671,835

Audience persona

The typical SpaceX fan in United States is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elon Musk.

Top regions in United States

Top regions ranked by reach for SpaceX in United States
RegionReachAffinity
California991,8951.93×
Florida772,9772.44×
Texas599,6421.49×
New York229,9620.88×
Arizona170,7881.79×
Pennsylvania146,6240.93×
Washington144,7511.54×
North Carolina137,3530.98×
Illinois135,1460.87×
Georgia134,5690.94×
Ohio127,1050.88×
Virginia124,2021.09×
Michigan110,8850.91×
New Jersey104,8970.88×
Massachusetts95,0851.03×
Colorado81,4931.11×
Tennessee80,5810.86×
Maryland77,9900.97×
Indiana76,2060.89×
South Carolina72,1551.03×
Missouri67,7610.9×
Wisconsin62,3140.89×
Oregon60,4431.13×
Minnesota60,4010.9×
Alabama52,1180.8×
Louisiana48,7960.81×
Nevada48,3291.07×
Kentucky47,0760.8×
Oklahoma46,6880.9×
Utah45,3181.08×
Connecticut45,1570.96×
Kansas35,3430.96×
Iowa30,8150.8×
Arkansas29,8470.78×
Mississippi26,5610.69×
Idaho23,0650.98×
New Mexico22,2620.95×
New Hampshire20,7001.12×
Nebraska18,6880.8×
Hawaii18,4460.92×
Maine17,5511.05×
West Virginia16,7720.77×
Washington, District of Columbia13,8960.99×
Montana13,3651.03×
Rhode Island11,0920.75×
Delaware9,1980.71×
South Dakota8,2980.77×
Alaska8,2090.82×
North Dakota7,5940.79×
Vermont6,7100.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SpaceX audience
BrandAffinityCategory
Elon Musk13.15×Business & Career
Tesla Motors5.53×Cars & Mobility
Grok4.43×Technology & Electronics
Superman1.9×Movies & TV
Karoline Leavitt5.19×Politics & Society
Python (programming language)5.21×Technology & Electronics
Astronaut6.55×Travel & Leisure
Modern art3.29×Arts & Culture
Starlink5.15×Technology & Electronics
Andrew Tate5.5×Internet & Social Media
Spacecraft3.96×Travel & Leisure
Watercolor painting4.01×Arts & Culture
Astronautics18.18×Politics & Society
Spaceflight8.33×Travel & Leisure
Automobiles1.58×Cars & Mobility
Self-help3.17×Health
JavaScript4.23×Technology & Electronics
Wellness (alternative medicine)3.27×Health
Software development4.49×Business & Career
Nature photography3.02×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SpaceX audience
TraitClusterScore
Early Adopter MentalityPOWER2.06
Risk AppetiteTHRILL1.93
PatriotismCONSERVATISM1.92
LGBTQ+ IdentityOPEN1.9
Luxury OrientationPREMIUM1.9
SustainabilityBALANCE1.86

Worldwide distribution

Worldwide audience distribution share by country for SpaceX
CountryShare
United States33.2%
China11.3%
Germany3.8%

See SpaceX audiences in other countries

More Space travel audiences in United States

Frequently asked questions

How many fans does SpaceX have in United States?

SpaceX has an estimated audience of 4,671,835 people in United States, concentrated in California and Florida.

What is the gender split and age of SpaceX fans?

37.3% of SpaceX fans are female, 62.7% are male, with an average age of 41.0 years.

Which brands do SpaceX fans like most?

SpaceX fans show strongest brand affinity for Elon Musk (13.15×), Tesla Motors (5.53×), and Grok (4.43×) over the country average.

Where do SpaceX fans live in United States?

SpaceX fans in United States are most concentrated in California (reach 991,895), Florida (reach 772,977), and Texas (reach 599,642). These three regions account for the largest share of the active audience.

What other brands do SpaceX fans also like?

Beyond SpaceX itself, the audience over-indexes on Tesla Motors (5.53×), Grok (4.43×), Superman (1.9×), and Karoline Leavitt (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SpaceX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.