Rascasse Audience Intelligence

SpaceX Target Market in United States

A data profile of the people who buy, follow and care about SpaceX in United States — modelled from more than twelve digital signal sources. SpaceX has an estimated audience of 6,669,510 people in United States.

#2among Space travel in United States#542among Brand in United States#208in Cars & Mobility

The average SpaceX fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Elon Musk, Tesla Motors, Grok, with strongest over-indexing on Elon Musk (13.15× the country average).

Demographically, the SpaceX audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SpaceX fan in United States is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Elon Musk.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SpaceX profile in United States.

Audience size
6.7M
in United States
Gender
37.3%♀
62.7% male
Age
41.0
average years
Country rank
#5226
Brand in United States
Fig. 01

Search interest · 12-month trend

+259%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SpaceX

37.3% are female, 62.7% are male, average age 41.0.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for SpaceX audience in United States
MetricValue
Female37.3%
Male62.7%
Average age41.0
Estimated audience size6,669,510
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the SpaceX audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4919%
50+27%
Fig. 04

Worldwide distribution

35.8%

of the worldwide SpaceX audience comes from United States.

Worldwide audience distribution share by country for SpaceX
CountryShare
United States35.8%
China8.6%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SpaceX audience in United States is strongest.

Fig. 05

Top regions by affinity

SpaceX customers by region in United States
#RegionReachAffinity×
01California~1M2.29×
02Florida~700K2.17×
03Arizona~200K1.67×
04Washington~100K1.60×
05Texas~600K1.47×
06Colorado~80K1.11×
07New Hampshire~20K1.10×
08Washington, District of Columbia~20K1.10×
09Virginia~100K1.09×
10Massachusetts~100K1.09×
11Nevada~50K1.09×
12New York~300K1.08×
13New Jersey~100K1.08×
14Connecticut~50K1.07×
15Oregon~60K1.06×
16Utah~40K1.05×
17South Carolina~70K1.01×
18Montana~10K1.01×
19Maine~20K1.00×
20Idaho~20K0.99×
21North Carolina~100K0.97×
22Alaska~10K0.97×
23Maryland~80K0.96×
24Hawaii~20K0.96×
25Kansas~30K0.95×
26Illinois~100K0.94×
27Georgia~100K0.93×
28New Mexico~20K0.92×
29Pennsylvania~100K0.89×
30Michigan~100K0.89×
31Minnesota~60K0.87×
32Missouri~60K0.85×
33Wisconsin~60K0.85×
34Oklahoma~40K0.85×
35Ohio~100K0.84×
36Vermont~7K0.84×
37Tennessee~80K0.83×
38Indiana~70K0.82×
39Alabama~50K0.81×
40Nebraska~20K0.81×
41North Dakota~8K0.81×
42Rhode Island~10K0.80×
43Louisiana~50K0.79×
44Delaware~10K0.79×
45Iowa~30K0.78×
46South Dakota~8K0.78×
47Kentucky~40K0.75×
48Arkansas~30K0.75×
49West Virginia~20K0.75×
50Mississippi~30K0.69×
Fig. 06

Affinity by region

Affinity by region — SpaceX, United States
0.69×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SpaceX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SpaceX audience
#·InterestCategoryAffinity×
01AstronauticsPolitics & Society18.18×
02Elon MuskBusiness & Career13.15×
03SpaceflightTravel & Leisure8.33×
04AstronautTravel & Leisure6.55×
05Tesla MotorsCars & Mobility5.53×
06Andrew TateInternet & Social Media5.50×
07Python (programming language)Technology & Electronics5.21×
08Karoline LeavittPolitics & Society5.19×
09StarlinkTechnology & Electronics5.15×
10Software developmentBusiness & Career4.49×
11GrokTechnology & Electronics4.43×
12JavaScriptTechnology & Electronics4.23×
13Watercolor paintingArts & Culture4.01×
14SpacecraftTravel & Leisure3.96×
15Modern artArts & Culture3.29×
16Wellness (alternative medicine)Health3.27×
17Self-helpHealth3.17×
18Nature photographyTechnology & Electronics3.02×
19SupermanMovies & TV1.90×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SpaceX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SpaceX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.07×
Early Adopter MentalityPOWER1.83×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SpaceX audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Family OrientationCONSERVATISM0.74×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SpaceX's target market in United States?

SpaceX's target market in United States covers an estimated 6,669,510 people, concentrated in California and Florida.

02

What is the gender split and age of SpaceX customers?

37.3% of the SpaceX audience are female, 62.7% are male, with an average age of 41.0 years.

03

Which brands do SpaceX fans like most?

SpaceX fans show strongest brand affinity for Elon Musk (13.15×), Tesla Motors (5.53×), and Grok (4.43×) over the country average.

04

Where do SpaceX fans live in United States?

SpaceX fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do SpaceX fans also like?

Beyond SpaceX itself, the audience over-indexes on Tesla Motors (5.53×), Grok (4.43×), Superman (1.9×), and Python (programming language) (5.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in United States

See SpaceX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SpaceX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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