Rascasse Audience Intelligence

European Space Agency Target Market in United States

A data profile of the people who buy, follow and care about European Space Agency in United States — modelled from more than twelve digital signal sources. European Space Agency has an estimated audience of 865,993 people in United States.

#5among Space travel in United States#2665among Brand in United States#795in Cars & Mobility

The average European Space Agency fan in United States is 43.6 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include RÜFÜS, Babymetal, Dallas (1978 TV series), with strongest over-indexing on RÜFÜS (121.21× the country average).

Demographically, the European Space Agency audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical European Space Agency fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for RÜFÜS.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European Space Agency profile in United States.

Audience size
866K
in United States
Gender
44.4%♀
55.6% male
Age
43.6
average years
Country rank
#26044
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of European Space Agency

44.4% are female, 55.6% are male, average age 43.6.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for European Space Agency audience in United States
MetricValue
Female44.4%
Male55.6%
Average age43.6
Estimated audience size865,993
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the European Space Agency audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4922%
50+34%
Fig. 04

Worldwide distribution

14.2%

of the worldwide European Space Agency audience comes from United States.

Worldwide audience distribution share by country for European Space Agency
CountryShare
United States14.2%
Brazil12.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European Space Agency audience in United States is strongest.

Fig. 05

Top regions by affinity

European Space Agency customers by region in United States
#RegionReachAffinity×
01Arizona~90K5.22×
02Washington, District of Columbia~4K1.72×
03Tennessee~20K1.19×
04Utah~9K1.17×
05Arkansas~8K1.15×
06Iowa~8K1.14×
07Colorado~10K1.06×
08Idaho~5K1.06×
09Washington~20K1.05×
10Oregon~10K1.05×
11Kansas~7K1.03×
12Montana~2K1.03×
13New Mexico~4K1.02×
14Ohio~30K1.01×
15Nebraska~4K1.01×
16Texas~70K0.99×
17North Dakota~2K0.98×
18South Dakota~2K0.97×
19North Carolina~20K0.96×
20Virginia~20K0.96×
21Oklahoma~9K0.95×
22California~90K0.94×
23Florida~50K0.94×
24Maryland~10K0.94×
25Missouri~10K0.94×
26Nevada~8K0.94×
27Indiana~10K0.90×
28Louisiana~10K0.90×
29Vermont~1K0.90×
30Alaska~2K0.88×
31Mississippi~6K0.84×
32Wisconsin~10K0.83×
33Alabama~10K0.83×
34South Carolina~10K0.82×
35Hawaii~3K0.82×
36New Hampshire~3K0.81×
37Pennsylvania~20K0.80×
38Kentucky~9K0.80×
39Georgia~20K0.79×
40Connecticut~7K0.79×
41West Virginia~3K0.79×
42Rhode Island~2K0.79×
43Massachusetts~10K0.78×
44Delaware~2K0.78×
45New York~40K0.77×
46Maine~2K0.77×
47Minnesota~9K0.76×
48Michigan~20K0.75×
49New Jersey~20K0.74×
50Illinois~20K0.72×
Fig. 06

Affinity by region

Affinity by region — European Space Agency, United States
0.72×1.00×5.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European Space Agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European Space Agency audience
#·InterestCategoryAffinity×
01BabymetalMusic & Radio207.88×
02PassCodeMusic & Radio207.88×
03BAND‐MAIDMusic & Radio207.88×
04ATARASHII GAKKO!Music & Radio190.75×
05BloodywoodMusic & Radio130.51×
06RÜFÜSMusic & Radio121.21×
07GesaffelsteinMusic & Radio90.91×
08TalamascaMusic & Radio59.73×
09SpaceflightTravel & Leisure47.85×
10Dallas (1978 TV series)Movies & TV43.26×
11Moon landingPolitics & Society42.69×
12Human spaceflightCars & Mobility41.93×
13Armageddon (1998 film)Movies & TV35.92×
14Satellite navigationTechnology & Electronics28.58×
15TelescopeHome & Garden22.60×
16ShutdownMusic & Radio20.45×
17ANTHEMMusic & Radio20.00×
18Astronomy (magazine)Politics & Society19.78×
19AAA (band)Music & Radio11.60×
20SpaceTravel & Leisure10.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European Space Agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European Space Agency audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.37×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European Space Agency audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
CreativityOPEN1.01×
IndulgenceJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is European Space Agency's target market in United States?

European Space Agency's target market in United States covers an estimated 865,993 people, concentrated in Arizona and California.

02

What is the gender split and age of European Space Agency customers?

44.4% of the European Space Agency audience are female, 55.6% are male, with an average age of 43.6 years.

03

Which brands do European Space Agency fans like most?

European Space Agency fans show strongest brand affinity for RÜFÜS (121.21×), Babymetal (207.88×), and Dallas (1978 TV series) (43.26×) over the country average.

04

Where do European Space Agency fans live in United States?

European Space Agency fans in United States are most concentrated in Arizona (reach ~90K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do European Space Agency fans also like?

Beyond European Space Agency itself, the audience over-indexes on Babymetal (207.88×), Dallas (1978 TV series) (43.26×), PassCode (207.88×), and Spaceflight (47.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See European Space Agency audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for European Space Agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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