Rascasse Audience Intelligence

Satellite navigation Audience in United States

A data profile of the people who buy, follow and care about Satellite navigation in United States — modelled from more than twelve digital signal sources. Satellite navigation has an estimated audience of 1,662,605 people in United States.

#6935among Topic in United States#574in Technology & Electronics

The average Satellite navigation fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photo sharing, Dropbox (service), European Space Agency, with strongest over-indexing on Photo sharing (74.95× the country average).

Demographically, the Satellite navigation audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Satellite navigation fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Photo sharing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satellite navigation profile in United States.

Audience size
1.7M
in United States
Gender
34.0%♀
66.0% male
Age
45.6
average years
Country rank
#16424
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satellite navigation fans

34.0% are female, 66.0% are male, average age 45.6.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Satellite navigation audience in United States
MetricValue
Female34.0%
Male66.0%
Average age45.6
Estimated audience size1,662,605
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Satellite navigation audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Satellite navigation audience comes from United States.

Worldwide audience distribution share by country for Satellite navigation
CountryShare
United States22.9%
United Kingdom11.0%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satellite navigation audience in United States is strongest.

Fig. 05

Top regions by affinity

Satellite navigation fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.28×
02Vermont~4K1.20×
03West Virginia~9K1.10×
04North Dakota~4K1.10×
05New Hampshire~7K1.09×
06Delaware~5K1.08×
07Idaho~9K1.07×
08Rhode Island~6K1.07×
09Maine~6K1.05×
10Arkansas~10K1.03×
11Montana~5K1.03×
12New Mexico~8K1.02×
13Washington, District of Columbia~5K1.02×
14Mississippi~10K1.01×
15Kansas~10K1.01×
16Hawaii~7K1.01×
17South Dakota~4K1.01×
18Nebraska~8K1.00×
19Iowa~10K0.99×
20Louisiana~20K0.98×
21Oklahoma~20K0.98×
22Connecticut~20K0.98×
23Nevada~20K0.98×
24Utah~10K0.98×
25Kentucky~20K0.97×
26South Carolina~20K0.96×
27Alabama~20K0.96×
28Oregon~20K0.96×
29Missouri~30K0.95×
30Wisconsin~20K0.95×
31Minnesota~20K0.95×
32Tennessee~30K0.94×
33Washington~30K0.94×
34Indiana~30K0.94×
35Maryland~30K0.94×
36Colorado~20K0.94×
37Arizona~30K0.93×
38Massachusetts~30K0.93×
39Ohio~50K0.92×
40Michigan~40K0.92×
41New Jersey~40K0.92×
42Virginia~40K0.92×
43Georgia~50K0.91×
44North Carolina~50K0.91×
45Pennsylvania~50K0.90×
46Illinois~50K0.89×
47New York~80K0.85×
48Florida~90K0.83×
49Texas~100K0.80×
50California~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Satellite navigation, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satellite navigation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satellite navigation audience
#·InterestCategoryAffinity×
01Photo sharingInternet & Social Media74.95×
02European Space AgencyCars & Mobility28.58×
03AccessibilityHealth12.48×
04Dropbox (service)Technology & Electronics11.03×
05Electric motorcycles and scootersCars & Mobility5.18×
06Ski resortTravel & Leisure4.72×
07High-net-worth individualBusiness & Career4.42×
08Casino gamesGames4.21×
09Solar energyHome & Garden3.14×
10Discount TireShopping2.94×
11HondaCars & Mobility2.87×
12Used carCars & Mobility2.79×
13SUVsCars & Mobility2.05×
14Google MapsInternet & Social Media1.93×
15BankingBusiness & Career1.81×
16SmartphonesTechnology & Electronics1.75×
17T-MobileTechnology & Electronics1.73×
18Credit cardsBusiness & Career1.73×
19EBayShopping1.72×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satellite navigation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satellite navigation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Need for SecurityCONSERVATISM1.91×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satellite navigation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satellite navigation have in United States?

Satellite navigation has an estimated audience of 1,662,605 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Satellite navigation fans?

34.0% of Satellite navigation fans are female, 66.0% are male, with an average age of 45.6 years.

03

Which brands do Satellite navigation fans like most?

Satellite navigation fans show strongest brand affinity for Photo sharing (74.95×), Dropbox (service) (11.03×), and European Space Agency (28.58×) over the country average.

04

Where do Satellite navigation fans live in United States?

Satellite navigation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Satellite navigation fans also like?

Beyond Satellite navigation itself, the audience over-indexes on Dropbox (service) (11.03×), European Space Agency (28.58×), Ski resort (4.72×), and Used car (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Satellite navigation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Satellite navigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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