Satellite navigation Audience in Germany
Satellite navigation has an estimated audience of 312,983 people in Germany. 26.1% are female, 73.9% are male, average age 42.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Kate Beckinsale, Lotus Elise, TomTom, Mountain biking, Family car.
The average Satellite navigation fan in Germany is 42.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Kate Beckinsale, Lotus Elise, TomTom, with strongest over-indexing on Kate Beckinsale (63.78× the country average). Demographically, the Satellite navigation audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Satellite navigation fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 42.5 |
| Estimated audience size | 312,983 |
Audience persona
The typical Satellite navigation fan in Germany is more male, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Kate Beckinsale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 16,944 | 0.4× |
| Bayern | 15,119 | 0.3× |
| Nordrhein-Westfalen | 15,004 | 0.22× |
| Niedersachsen | 14,175 | 0.47× |
| Brandenburg | 13,484 | 1.39× |
| Sachsen | 12,759 | 0.83× |
| Sachsen-Anhalt | 12,696 | 1.57× |
| Thüringen | 11,799 | 1.48× |
| Rheinland-Pfalz | 11,572 | 0.74× |
| Schleswig-Holstein | 11,103 | 0.99× |
| Hessen | 11,004 | 0.46× |
| Bremen | 10,633 | 3.97× |
| Saarland | 9,850 | 2.56× |
| Berlin | 9,484 | 0.68× |
| Hamburg | 6,841 | 0.97× |
| Mecklenburg-Vorpommern | 6,606 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 63.78× | Movies & TV |
| Lotus Elise | 81.16× | Cars & Mobility |
| TomTom | 34.83× | Technology & Electronics |
| Mountain biking | 10.72× | Sports |
| Family car | 10.45× | Cars & Mobility |
| Google Maps | 4.53× | Internet & Social Media |
| City car | 7.98× | Cars & Mobility |
| The Hitchhiker's Guide to the Galaxy | 27.94× | Movies & TV |
| Caterham Cars | 103.75× | Cars & Mobility |
| Satire | 5.22× | Literature |
| Rugby league | 5.8× | Sports |
| AutoScout24 | 2.64× | Cars & Mobility |
| FRITZ!Box | 3.18× | Technology & Electronics |
| Weather forecasting | 8.32× | Home & Garden |
| Tagesschau | 1.98× | Movies & TV |
| CHECK24 | 2.67× | Business & Career |
| Solar energy | 3.13× | Home & Garden |
| Alpine (automobile) | 13.93× | Cars & Mobility |
| Ski resort | 3.66× | Travel & Leisure |
| Used car | 2.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.54 |
| Quality Awareness | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.57 |
| Need for Security | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.48 |
| Convenience Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 11.0% |
| Italy | 9.8% |
See Satellite navigation audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Satellite navigation have in Germany?
Satellite navigation has an estimated audience of 312,983 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Satellite navigation fans?
26.1% of Satellite navigation fans are female, 73.9% are male, with an average age of 42.5 years.
Which brands do Satellite navigation fans like most?
Satellite navigation fans show strongest brand affinity for Kate Beckinsale (63.78×), Lotus Elise (81.16×), and TomTom (34.83×) over the country average.
Where do Satellite navigation fans live in Germany?
Satellite navigation fans in Germany are most concentrated in Baden-Württemberg (reach 16,944), Bayern (reach 15,119), and Nordrhein-Westfalen (reach 15,004). These three regions account for the largest share of the active audience.
What other brands do Satellite navigation fans also like?
Beyond Satellite navigation itself, the audience over-indexes on Lotus Elise (81.16×), TomTom (34.83×), Mountain biking (10.72×), and Family car (10.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Satellite navigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.