Rascasse Audience Intelligence

Satellite navigation Audience in Germany

A data profile of the people who buy, follow and care about Satellite navigation in Germany — modelled from more than twelve digital signal sources. Satellite navigation has an estimated audience of 312,983 people in Germany.

#6017among Topic in Germany#658in Technology & Electronics

The average Satellite navigation fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kate Beckinsale, TomTom, Family car, with strongest over-indexing on Kate Beckinsale (84.92× the country average).

Demographically, the Satellite navigation audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Satellite navigation fan in Germany is more male, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Kate Beckinsale.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satellite navigation profile in Germany.

Audience size
313K
in Germany
Gender
26.1%♀
73.9% male
Age
42.5
average years
Country rank
#16788
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satellite navigation fans

26.1% are female, 73.9% are male, average age 42.5.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Satellite navigation audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age42.5
Estimated audience size312,983
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Satellite navigation audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3920%
40-4927%
50+25%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Satellite navigation audience comes from Germany.

Worldwide audience distribution share by country for Satellite navigation
CountryShare
United States22.9%
United Kingdom11.0%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satellite navigation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Satellite navigation fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.62×
02Sachsen-Anhalt~9K1.13×
03Brandenburg~10K1.09×
04Saarland~4K1.09×
05Thüringen~9K1.08×
06Schleswig-Holstein~10K1.00×
07Mecklenburg-Vorpommern~6K1.00×
08Hamburg~7K0.99×
09Sachsen~10K0.96×
10Rheinland-Pfalz~10K0.94×
11Berlin~10K0.91×
12Niedersachsen~30K0.87×
13Hessen~20K0.86×
14Baden-Württemberg~40K0.83×
15Bayern~40K0.80×
16Nordrhein-Westfalen~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Satellite navigation, Germany
0.78×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satellite navigation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satellite navigation audience
#·InterestCategoryAffinity×
01Kate BeckinsaleMovies & TV84.92×
02Lotus EliseCars & Mobility42.20×
03TomTomTechnology & Electronics32.94×
04The Hitchhiker's Guide to the GalaxyMovies & TV27.39×
05European Space AgencyCars & Mobility20.43×
06Fiat 500Cars & Mobility13.45×
07CadillacCars & Mobility11.04×
08Dacia SanderoCars & Mobility10.36×
09Opel AstraCars & Mobility10.00×
10Volkswagen BeetleCars & Mobility9.73×
11Family carCars & Mobility8.66×
12Weather forecastingHome & Garden7.78×
13City carCars & Mobility6.11×
14Rugby leagueSports5.75×
15Tour de FranceSports3.54×
16Solar energyHome & Garden3.36×
17Google MapsInternet & Social Media3.26×
18FRITZ!BoxTechnology & Electronics3.11×
19FamilyKids & Family1.85×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satellite navigation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satellite navigation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.23×
Quality AwarenessPREMIUM1.83×
IndividualismJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satellite navigation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satellite navigation have in Germany?

Satellite navigation has an estimated audience of 312,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Satellite navigation fans?

26.1% of Satellite navigation fans are female, 73.9% are male, with an average age of 42.5 years.

03

Which brands do Satellite navigation fans like most?

Satellite navigation fans show strongest brand affinity for Kate Beckinsale (84.92×), TomTom (32.94×), and Family car (8.66×) over the country average.

04

Where do Satellite navigation fans live in Germany?

Satellite navigation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Satellite navigation fans also like?

Beyond Satellite navigation itself, the audience over-indexes on TomTom (32.94×), Family car (8.66×), The Hitchhiker's Guide to the Galaxy (27.39×), and Lotus Elise (42.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Satellite navigation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Satellite navigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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