Rascasse Audience Intelligence

European Space Agency Target Market in Germany

A data profile of the people who buy, follow and care about European Space Agency in Germany — modelled from more than twelve digital signal sources. European Space Agency has an estimated audience of 277,154 people in Germany.

#5among Space travel in Germany#2335among Brand in Germany#803in Cars & Mobility

The average European Space Agency fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Astronomy (magazine), Automotive navigation system, TomTom, with strongest over-indexing on Astronomy (magazine) (24.09× the country average).

Demographically, the European Space Agency audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical European Space Agency fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Astronomy (magazine).

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European Space Agency profile in Germany.

Audience size
277K
in Germany
Gender
37.6%♀
62.4% male
Age
40.1
average years
Country rank
#18379
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of European Space Agency

37.6% are female, 62.4% are male, average age 40.1.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for European Space Agency audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age40.1
Estimated audience size277,154
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the European Space Agency audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

4.5%

of the worldwide European Space Agency audience comes from Germany.

Worldwide audience distribution share by country for European Space Agency
CountryShare
United States14.2%
Brazil12.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European Space Agency audience in Germany is strongest.

Fig. 05

Top regions by affinity

European Space Agency customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.59×
02Bremen~3K1.39×
03Schleswig-Holstein~10K1.38×
04Hamburg~8K1.36×
05Berlin~10K1.06×
06Bayern~40K1.05×
07Nordrhein-Westfalen~50K0.99×
08Baden-Württemberg~30K0.97×
09Rheinland-Pfalz~10K0.90×
10Niedersachsen~20K0.89×
11Sachsen~10K0.83×
12Saarland~2K0.83×
13Thüringen~5K0.81×
14Brandenburg~6K0.76×
15Mecklenburg-Vorpommern~3K0.70×
16Sachsen-Anhalt~4K0.65×
Fig. 06

Affinity by region

Affinity by region — European Space Agency, Germany
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European Space Agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European Space Agency audience
#·InterestCategoryAffinity×
01Registered Investment AdvisorBusiness & Career68.18×
02Astronomy (magazine)Politics & Society24.09×
03OrienteeringSports22.56×
04TomTomTechnology & Electronics22.31×
05Satellite navigationTechnology & Electronics20.43×
06Amateur astronomyPolitics & Society17.42×
07Automotive navigation systemTechnology & Electronics17.25×
08Celtic FCSports13.86×
09AstrophotographyTechnology & Electronics12.44×
10Toyota FortunerCars & Mobility12.03×
11AeronauticsCars & Mobility9.49×
12NASACars & Mobility8.96×
13Google MapsInternet & Social Media4.27×
14Stress (biology)Health3.22×
15AutoScout24Cars & Mobility2.63×
16EBayShopping2.07×
17Deutsche BahnCars & Mobility2.04×
18Online shoppingShopping1.69×
19GermanyTravel & Leisure1.58×
20DesignHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European Space Agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European Space Agency audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
PatriotismCONSERVATISM1.98×
SpiritualityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European Space Agency audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
IndividualismJOY1.08×
MindfulnessBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is European Space Agency's target market in Germany?

European Space Agency's target market in Germany covers an estimated 277,154 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of European Space Agency customers?

37.6% of the European Space Agency audience are female, 62.4% are male, with an average age of 40.1 years.

03

Which brands do European Space Agency fans like most?

European Space Agency fans show strongest brand affinity for Astronomy (magazine) (24.09×), Automotive navigation system (17.25×), and TomTom (22.31×) over the country average.

04

Where do European Space Agency fans live in Germany?

European Space Agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do European Space Agency fans also like?

Beyond European Space Agency itself, the audience over-indexes on Automotive navigation system (17.25×), TomTom (22.31×), Google Maps (4.27×), and Registered Investment Advisor (68.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in Germany

See European Space Agency audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for European Space Agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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