European Space Agency Audience in Germany
European Space Agency has an estimated audience of 243,850 people in Germany. 37.6% are female, 62.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Astronomy (magazine), Automotive navigation system, TomTom, Google Maps, Registered Investment Advisor.
The average European Space Agency fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Astronomy (magazine), Automotive navigation system, TomTom, with strongest over-indexing on Astronomy (magazine) (24.09× the country average). Demographically, the European Space Agency audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Space travel
Demographics of European Space Agency fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.1 |
| Estimated audience size | 243,850 |
Audience persona
The typical European Space Agency fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Astronomy (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,181 | 1.02× |
| Bayern | 42,869 | 1.09× |
| Baden-Württemberg | 32,908 | 0.99× |
| Hessen | 30,528 | 1.64× |
| Niedersachsen | 21,731 | 0.92× |
| Schleswig-Holstein | 12,699 | 1.45× |
| Berlin | 12,345 | 1.13× |
| Sachsen | 9,929 | 0.83× |
| Hamburg | 7,852 | 1.42× |
| Rheinland-Pfalz | 7,682 | 0.63× |
| Brandenburg | 5,780 | 0.76× |
| Thüringen | 4,856 | 0.78× |
| Sachsen-Anhalt | 3,765 | 0.6× |
| Mecklenburg-Vorpommern | 2,976 | 0.64× |
| Bremen | 2,796 | 1.34× |
| Saarland | 2,256 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Astronomy (magazine) | 24.09× | Politics & Society |
| Automotive navigation system | 17.25× | Technology & Electronics |
| TomTom | 22.31× | Technology & Electronics |
| Google Maps | 4.27× | Internet & Social Media |
| Registered Investment Advisor | 68.18× | Business & Career |
| Astrophotography | 12.44× | Technology & Electronics |
| Satellite navigation | 20.43× | Technology & Electronics |
| Amateur astronomy | 17.42× | Politics & Society |
| Orienteering | 22.56× | Sports |
| AutoScout24 | 2.63× | Cars & Mobility |
| Aeronautics | 9.49× | Cars & Mobility |
| Stress (biology) | 3.22× | Health |
| Germany | 1.58× | Travel & Leisure |
| Online shopping | 1.69× | Shopping |
| EBay | 2.07× | Shopping |
| Toyota Fortuner | 12.03× | Cars & Mobility |
| NASA | 8.96× | Cars & Mobility |
| Design | 1.58× | Home & Garden |
| Saturn (store) | 3.1× | Shopping |
| Oblivion (2013 film) | 5.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.04 |
| Patriotism | CONSERVATISM | 1.89 |
| Need for Security | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.47 |
| Convenience Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 13.6% |
| United Kingdom | 7.8% |
See European Space Agency audiences in other countries
More Space travel audiences in Germany
- NASA (948,409)
- SpaceX (541,644)
- International Space Station (336,838)
- Isar Aerospace (287,751)
- Hubble Space Telescope (154,253)
Frequently asked questions
How many fans does European Space Agency have in Germany?
European Space Agency has an estimated audience of 243,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of European Space Agency fans?
37.6% of European Space Agency fans are female, 62.4% are male, with an average age of 40.1 years.
Which brands do European Space Agency fans like most?
European Space Agency fans show strongest brand affinity for Astronomy (magazine) (24.09×), Automotive navigation system (17.25×), and TomTom (22.31×) over the country average.
Where do European Space Agency fans live in Germany?
European Space Agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,181), Bayern (reach 42,869), and Baden-Württemberg (reach 32,908). These three regions account for the largest share of the active audience.
What other brands do European Space Agency fans also like?
Beyond European Space Agency itself, the audience over-indexes on Automotive navigation system (17.25×), TomTom (22.31×), Google Maps (4.27×), and Registered Investment Advisor (68.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for European Space Agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.