International Space Station Audience in Germany
International Space Station has an estimated audience of 322,583 people in Germany. 47.1% are female, 52.9% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Astronomy (magazine), Lightning, Astrophysics, Universe, Stephen Hawking.
The average International Space Station fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Astronomy (magazine), Lightning, Astrophysics, with strongest over-indexing on Astronomy (magazine) (31.39× the country average). Demographically, the International Space Station audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Space travel
Demographics of International Space Station fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 39.7 |
| Estimated audience size | 322,583 |
Audience persona
The typical International Space Station fan in Germany is balanced, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Astronomy (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,719 | 1.27× |
| Nordrhein-Westfalen | 64,532 | 0.88× |
| Baden-Württemberg | 45,862 | 1× |
| Niedersachsen | 32,094 | 0.98× |
| Hessen | 23,982 | 0.93× |
| Sachsen | 20,754 | 1.26× |
| Rheinland-Pfalz | 15,562 | 0.92× |
| Berlin | 14,818 | 0.98× |
| Brandenburg | 11,864 | 1.14× |
| Schleswig-Holstein | 10,305 | 0.85× |
| Thüringen | 10,072 | 1.17× |
| Sachsen-Anhalt | 8,329 | 0.95× |
| Mecklenburg-Vorpommern | 6,784 | 1.05× |
| Hamburg | 6,721 | 0.88× |
| Saarland | 3,079 | 0.74× |
| Bremen | 2,830 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Astronomy (magazine) | 31.39× | Politics & Society |
| Lightning | 50.19× | Technology & Electronics |
| Astrophysics | 43.62× | Politics & Society |
| Universe | 7.6× | Politics & Society |
| Stephen Hawking | 12.98× | Business & Career |
| Wetter.com | 3.77× | Home & Garden |
| Tagesschau | 2.92× | Movies & TV |
| Plasma (physics) | 19.19× | Business & Career |
| Electric charge | 20.62× | Cars & Mobility |
| Rocket launch | 58.91× | |
| Stress (biology) | 3.85× | Health |
| Space exploration | 12.93× | Politics & Society |
| PubMed | 11.72× | Internet & Social Media |
| FOCUS Online | 3.55× | News |
| Bild | 2.27× | News |
| Smithsonian (magazine) | 36.45× | Politics & Society |
| Spiegel Online | 2.3× | News |
| Outer space | 11.6× | Travel & Leisure |
| Futures contract | 3.31× | Business & Career |
| Wellness (alternative medicine) | 3.36× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Sustainability | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.37 |
| Community Orientation | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Japan | 8.3% |
| Mexico | 7.2% |
See International Space Station audiences in other countries
- International Space Station — United States
- International Space Station — United Kingdom
- International Space Station — France
- International Space Station — Italy
- International Space Station — Spain
- International Space Station — Brazil
- International Space Station — Japan
- International Space Station — South Korea
- International Space Station — India
More Space travel audiences in Germany
- NASA (948,409)
- SpaceX (541,644)
- Isar Aerospace (287,751)
- European Space Agency (243,851)
- Hubble Space Telescope (154,253)
Frequently asked questions
How many fans does International Space Station have in Germany?
International Space Station has an estimated audience of 322,583 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of International Space Station fans?
47.1% of International Space Station fans are female, 52.9% are male, with an average age of 39.7 years.
Which brands do International Space Station fans like most?
International Space Station fans show strongest brand affinity for Astronomy (magazine) (31.39×), Lightning (50.19×), and Astrophysics (43.62×) over the country average.
Where do International Space Station fans live in Germany?
International Space Station fans in Germany are most concentrated in Bayern (reach 68,719), Nordrhein-Westfalen (reach 64,532), and Baden-Württemberg (reach 45,862). These three regions account for the largest share of the active audience.
What other brands do International Space Station fans also like?
Beyond International Space Station itself, the audience over-indexes on Lightning (50.19×), Astrophysics (43.62×), Universe (7.6×), and Stephen Hawking (12.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Space Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.