Rascasse Audience Intelligence

International Space Station Target Market in Germany

A data profile of the people who buy, follow and care about International Space Station in Germany — modelled from more than twelve digital signal sources. International Space Station has an estimated audience of 346,630 people in Germany.

#4among Space travel in Germany#1995among Brand in Germany#706in Cars & Mobility

The average International Space Station fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Astronomy (magazine), Lightning, Astrophysics, with strongest over-indexing on Astronomy (magazine) (31.39× the country average).

Demographically, the International Space Station audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International Space Station fan in Germany is balanced, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Astronomy (magazine).

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Space Station profile in Germany.

Audience size
347K
in Germany
Gender
47.1%♀
52.9% male
Age
39.7
average years
Country rank
#15633
Brand in Germany
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of International Space Station

47.1% are female, 52.9% are male, average age 39.7.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for International Space Station audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age39.7
Estimated audience size346,630
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the International Space Station audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

4.4%

of the worldwide International Space Station audience comes from Germany.

Worldwide audience distribution share by country for International Space Station
CountryShare
United States28.7%
Japan7.5%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Space Station audience in Germany is strongest.

Fig. 05

Top regions by affinity

International Space Station customers by region in Germany
#RegionReachAffinity×
01Sachsen~20K1.26×
02Thüringen~10K1.21×
03Brandenburg~10K1.13×
04Bayern~60K1.07×
05Mecklenburg-Vorpommern~7K1.07×
06Sachsen-Anhalt~9K1.03×
07Bremen~3K1.03×
08Berlin~20K1.01×
09Rheinland-Pfalz~20K0.99×
10Baden-Württemberg~40K0.96×
11Nordrhein-Westfalen~70K0.94×
12Niedersachsen~30K0.93×
13Hessen~20K0.92×
14Schleswig-Holstein~10K0.92×
15Saarland~4K0.91×
16Hamburg~7K0.85×
Fig. 06

Affinity by region

Affinity by region — International Space Station, Germany
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Space Station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Space Station audience
#·InterestCategoryAffinity×
01Rocket launchTopic58.91×
02LightningTechnology & Electronics50.19×
03AstrophysicsPolitics & Society43.62×
04Smithsonian (magazine)Politics & Society36.45×
05Astronomy (magazine)Politics & Society31.39×
06Electric chargeCars & Mobility20.62×
07Plasma (physics)Business & Career19.19×
08Stephen HawkingBusiness & Career12.98×
09Space explorationPolitics & Society12.93×
10PubMedInternet & Social Media11.72×
11Outer spaceTravel & Leisure11.60×
12SpaceXCars & Mobility10.31×
13UniversePolitics & Society7.60×
14Stress (biology)Health3.85×
15Wetter.comHome & Garden3.77×
16FOCUS OnlineNews3.55×
17Wellness (alternative medicine)Health3.36×
18Futures contractBusiness & Career3.31×
19TagesschauMovies & TV2.92×
20BildNews2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Space Station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Space Station audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.47×
SpiritualityBALANCE2.44×
Need for SecurityCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Space Station audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.11×
Early Adopter MentalityPOWER1.16×
Urban LifestyleOPEN1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is International Space Station's target market in Germany?

International Space Station's target market in Germany covers an estimated 346,630 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International Space Station customers?

47.1% of the International Space Station audience are female, 52.9% are male, with an average age of 39.7 years.

03

Which brands do International Space Station fans like most?

International Space Station fans show strongest brand affinity for Astronomy (magazine) (31.39×), Lightning (50.19×), and Astrophysics (43.62×) over the country average.

04

Where do International Space Station fans live in Germany?

International Space Station fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do International Space Station fans also like?

Beyond International Space Station itself, the audience over-indexes on Lightning (50.19×), Astrophysics (43.62×), Universe (7.6×), and Stephen Hawking (12.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in Germany

See International Space Station audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International Space Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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