SpaceX Audience in Germany
SpaceX has an estimated audience of 541,643 people in Germany. 25.1% are female, 74.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Space exploration, Spaceflight, Elon Musk, Human spaceflight, Oil painting.
The average SpaceX fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Space exploration, Spaceflight, Elon Musk, with strongest over-indexing on Space exploration (58.86× the country average). Demographically, the SpaceX audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Space travel
Demographics of SpaceX fans
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 38.4 |
| Estimated audience size | 541,643 |
Audience persona
The typical SpaceX fan in Germany is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Space exploration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,729 | 0.99× |
| Bayern | 106,491 | 1.22× |
| Baden-Württemberg | 82,527 | 1.12× |
| Hessen | 48,691 | 1.18× |
| Niedersachsen | 48,122 | 0.91× |
| Berlin | 32,640 | 1.35× |
| Sachsen | 30,297 | 1.14× |
| Rheinland-Pfalz | 26,576 | 0.98× |
| Schleswig-Holstein | 18,849 | 0.97× |
| Brandenburg | 16,442 | 0.98× |
| Hamburg | 13,455 | 1.1× |
| Thüringen | 11,925 | 0.86× |
| Sachsen-Anhalt | 10,537 | 0.75× |
| Mecklenburg-Vorpommern | 7,959 | 0.77× |
| Saarland | 4,894 | 0.74× |
| Bremen | 4,343 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Space exploration | 58.86× | Politics & Society |
| Spaceflight | 43.05× | Travel & Leisure |
| Elon Musk | 13.12× | Business & Career |
| Human spaceflight | 29.5× | Cars & Mobility |
| Oil painting | 8.79× | Arts & Culture |
| Digital illustration | 8.28× | Arts & Culture |
| Isar Aerospace | 25.76× | Cars & Mobility |
| International Space Station | 23.28× | Cars & Mobility |
| Astronautics | 25.27× | Politics & Society |
| Grok | 5.06× | Technology & Electronics |
| Abstract art | 6.02× | Arts & Culture |
| Cosmos | 28.34× | Travel & Leisure |
| Astronomy (magazine) | 14.31× | Politics & Society |
| Starlink | 6.37× | Technology & Electronics |
| Higher consciousness | 13.54× | Health |
| Modern art | 3.71× | Arts & Culture |
| Tesla Motors | 4.54× | Cars & Mobility |
| Movies | 1.83× | Movies & TV |
| TikTok | 1.97× | Internet & Social Media |
| Alternative energy | 10.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.22 |
| Risk Appetite | THRILL | 1.82 |
| Sustainability | BALANCE | 1.71 |
| Travelling | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.39 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| China | 11.3% |
| Germany | 3.8% |
See SpaceX audiences in other countries
More Space travel audiences in Germany
- NASA (948,409)
- International Space Station (336,838)
- Isar Aerospace (287,751)
- European Space Agency (243,851)
- Hubble Space Telescope (154,253)
Frequently asked questions
How many fans does SpaceX have in Germany?
SpaceX has an estimated audience of 541,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SpaceX fans?
25.1% of SpaceX fans are female, 74.9% are male, with an average age of 38.4 years.
Which brands do SpaceX fans like most?
SpaceX fans show strongest brand affinity for Space exploration (58.86×), Spaceflight (43.05×), and Elon Musk (13.12×) over the country average.
Where do SpaceX fans live in Germany?
SpaceX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,729), Bayern (reach 106,491), and Baden-Württemberg (reach 82,527). These three regions account for the largest share of the active audience.
What other brands do SpaceX fans also like?
Beyond SpaceX itself, the audience over-indexes on Spaceflight (43.05×), Elon Musk (13.12×), Human spaceflight (29.5×), and Oil painting (8.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SpaceX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.