Astronautics Audience in Germany
Astronautics has an estimated audience of 237,486 people in Germany. 37.9% are female, 62.1% are male, average age 42.4. Top regions: Bayern, Niedersachsen, Schleswig-Holstein. Top brand affinities: Hypertext, Israel, Stradivarius, Unique Gifts, Haberler.
The average Astronautics fan in Germany is 42.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Schleswig-Holstein. Top brand affinities include Hypertext, Israel, Stradivarius, with strongest over-indexing on Hypertext (14.53× the country average). Demographically, the Astronautics audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Astronautics fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 42.4 |
| Estimated audience size | 237,486 |
Audience persona
The typical Astronautics fan in Germany is more male, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Hypertext.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 15,553 | 0.41× |
| Niedersachsen | 14,869 | 0.64× |
| Schleswig-Holstein | 13,899 | 1.63× |
| Nordrhein-Westfalen | 13,272 | 0.26× |
| Sachsen | 10,391 | 0.89× |
| Sachsen-Anhalt | 7,361 | 1.2× |
| Baden-Württemberg | 7,333 | 0.23× |
| Berlin | 6,945 | 0.65× |
| Thüringen | 6,920 | 1.14× |
| Brandenburg | 6,823 | 0.93× |
| Mecklenburg-Vorpommern | 6,474 | 1.43× |
| Rheinland-Pfalz | 6,430 | 0.54× |
| Saarland | 6,343 | 2.17× |
| Bremen | 5,767 | 2.84× |
| Hessen | 5,467 | 0.3× |
| Hamburg | 3,969 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypertext | 14.53× | Technology & Electronics |
| Israel | 3.9× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.64× | Shopping |
| Haberler | 1.53× | News |
| Urban horticulture | 1.89× | Home & Garden |
| HOGAPAGE | 6.86× | Travel & Leisure |
| Collectable | 1.51× | Kids & Family |
| Christmas Gift | 1.51× | Kids & Family |
| Vocal harmony | 6.46× | Music & Radio |
| Nurse education | 2.11× | Kids & Family |
| Kumanovo | 10.61× | Travel & Leisure |
| Commercial mortgage | 1.51× | Business & Career |
| JDSU | 2.37× | Business & Career |
| Corona (band) | 1.73× | Music & Radio |
| Loincloth | 1.96× | Fashion & Accessoires |
| DEFCON (video game) | 4.94× | Games |
| Natural rubber | 1.52× | Cars & Mobility |
| Pumuckl | 3.98× | Movies & TV |
| Godzilla (1954 film) | 3.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.78 |
| Travelling | THRILL | 1.57 |
| Need for Security | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.55 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Italy | 12.8% |
| Germany | 9.9% |
See Astronautics audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Astronautics have in Germany?
Astronautics has an estimated audience of 237,486 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of Astronautics fans?
37.9% of Astronautics fans are female, 62.1% are male, with an average age of 42.4 years.
Which brands do Astronautics fans like most?
Astronautics fans show strongest brand affinity for Hypertext (14.53×), Israel (3.9×), and Stradivarius (1.97×) over the country average.
Where do Astronautics fans live in Germany?
Astronautics fans in Germany are most concentrated in Bayern (reach 15,553), Niedersachsen (reach 14,869), and Schleswig-Holstein (reach 13,899). These three regions account for the largest share of the active audience.
What other brands do Astronautics fans also like?
Beyond Astronautics itself, the audience over-indexes on Israel (3.9×), Stradivarius (1.97×), Unique Gifts (1.64×), and Haberler (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astronautics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.